National Account Manager in City of London

National Account Manager in City of London

City of London Full-Time 55000 - 65000 £ / year (est.) No home office possible
The Advocate Group

At a Glance

  • Tasks: Drive new business wins and manage strategic partnerships in the drinks industry.
  • Company: Join a premium British drinks brand known for quality and heritage.
  • Benefits: Competitive salary, car allowance, bonus, and benefits package.
  • Why this job: Make a real impact on a growing brand in the foodservice sector.
  • Qualifications: Proven FMCG or drinks sales experience with strong negotiation skills.
  • Other info: Fast-paced environment with opportunities for significant career growth.

The predicted salary is between 55000 - 65000 £ per year.

This is an opportunity to join a premium British drinks brand that has built a strong reputation for quality, heritage and craft. With growing demand across wholesale and foodservice, the business is investing in its commercial team to accelerate distribution and become a standout premium choice within the Out-of-Home channel.

This is a high-impact role focused on unlocking distribution, building strategic partnerships, and positioning the brand as a go-to premium choice within the UK wholesale and foodservice landscape.

The Role
  • Drive new business wins across RTM partners and major foodservice operators.
  • Manage and grow strategic wholesale and route-to-market relationships including national distributors and buying groups.
  • Build strong commercial partnerships with buyers and stakeholders at all levels.
  • Deliver against volume, revenue and distribution targets while managing investment effectively.
  • Develop and execute customer account plans and commercial strategies to unlock incremental growth.
  • Represent the brand within the industry, identifying market trends, competitor activity and new commercial opportunities.
About You
  • Proven FMCG or drinks sales experience, ideally within soft drinks or branded food.
  • Strong track record working across Wholesale, Convenience, Foodservice or RTM channels.
  • Comfortable winning new business and leveraging an existing network of industry contacts.
  • Commercially astute with strong negotiation and relationship-building skills.
  • Entrepreneurial mindset with the confidence to operate in a fast-growing, ambitious business.

If you’re a commercially minded drinks professional with strong RTM or foodservice experience, this is a brilliant opportunity to step into a role where you can win big customers and directly impact the growth of a premium brand. Drop me a message or apply directly to find out more.

National Account Manager in City of London employer: The Advocate Group

Join a premium British drinks brand that values quality, heritage, and craft, offering a dynamic work environment in London. With a strong focus on employee growth and development, the company fosters a collaborative culture where your contributions directly impact the brand's success in the competitive foodservice landscape. Enjoy a competitive salary, car allowance, and bonus structure, alongside the opportunity to build strategic partnerships and drive significant business wins.
The Advocate Group

Contact Detail:

The Advocate Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land National Account Manager in City of London

✨Tip Number 1

Network like a pro! Reach out to your industry contacts and let them know you're on the hunt for a National Account Manager role. You never know who might have the inside scoop on openings or can put in a good word for you.

✨Tip Number 2

Get social! Use platforms like LinkedIn to showcase your expertise in FMCG and drinks sales. Share insights, engage with industry content, and connect with potential employers or decision-makers in the foodservice sector.

✨Tip Number 3

Prepare for interviews by researching the brand's market position and competitors. Be ready to discuss how you can drive new business wins and build strategic partnerships that align with their goals.

✨Tip Number 4

Don't forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can give you a better chance of standing out in the crowd.

We think you need these skills to ace National Account Manager in City of London

FMCG Sales Experience
Drinks Industry Knowledge
Wholesale Channel Expertise
Foodservice Channel Expertise
Route-to-Market (RTM) Strategy
Business Development Skills
Negotiation Skills
Relationship-Building Skills
Commercial Acumen
Account Management
Market Trend Analysis
Competitor Analysis
Strategic Partnership Development
Growth Strategy Execution

Some tips for your application 🫡

Tailor Your CV: Make sure your CV reflects the skills and experience that match the National Account Manager role. Highlight your FMCG or drinks sales experience, especially in wholesale and foodservice, to show us you’re the right fit.

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the premium drinks industry and how your entrepreneurial mindset can help drive new business wins for our brand.

Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Include specific examples of how you’ve met or exceeded targets in previous roles, particularly in building strategic partnerships and unlocking growth.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!

How to prepare for a job interview at The Advocate Group

✨Know Your Brand Inside Out

Before the interview, make sure you research the premium drinks brand thoroughly. Understand its heritage, product range, and market positioning. This will not only help you answer questions confidently but also show your genuine interest in the company.

✨Showcase Your Network

Since this role involves leveraging existing industry contacts, be prepared to discuss your network. Highlight specific relationships you've built in the FMCG or drinks sector and how they can benefit the company. This demonstrates your ability to hit the ground running.

✨Prepare for Scenario-Based Questions

Expect questions that assess your problem-solving skills and strategic thinking. Prepare examples from your past experiences where you've successfully driven new business wins or managed key accounts. Use the STAR method (Situation, Task, Action, Result) to structure your responses.

✨Demonstrate Your Commercial Acumen

Be ready to discuss how you've previously met volume, revenue, and distribution targets. Share specific strategies you've implemented to unlock growth and how you managed investments effectively. This will showcase your commercial mindset and suitability for the role.

National Account Manager in City of London
The Advocate Group
Location: City of London

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