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- Tasks: Lead exciting brand activations in premium pubs and bars across the South.
- Company: Join a globally recognised premium drinks brand with a rich heritage.
- Benefits: Competitive salary, bonus, full expensed travel, and extensive benefits package.
- Why this job: Make a real impact by bringing brands to life in vibrant venues.
- Qualifications: Experience in On Trade sales or marketing, with strong project management skills.
- Other info: Enjoy autonomy and career progression in a dynamic drinks environment.
The predicted salary is between 36000 - 60000 £ per year.
Field based covering London, South East and South Coast (1 day a week in London HQ). Join a globally recognised, premium drinks portfolio with serious heritage and ambition in the UK On Trade. This is a high-impact field role sitting at the intersection of brand, customer and commercial execution, owning activation in some of the most influential outlets in the country.
If you thrive on bringing brands to life in premium pubs, bars and casual dining, this is a role with visibility, autonomy and real influence.
The Role- Lead end-to-end On Trade field activation across priority outlet clusters including premium pubs, cocktail bars and high end venues.
- Deliver a structured, insight-led outlet activation framework, translating brand strategy into standout in-venue execution.
- Identify, plan and deliver flagship activations within high-potential and priority partner outlets.
- Own POS, visibility, consumer engagement and trial-driving activity across the path to purchase.
- Work closely with Sales, Brand and Channel Marketing teams to align commercial objectives with activation plans.
- Manage activation budgets, agency partners and post-activity evaluation to maximise ROI and insight.
- Experience in On Trade commercial, field sales or customer / channel marketing within drinks or FMCG.
- Strong understanding of outlet-level activation, visibility and experiential execution.
- Confident managing multiple projects across multiple venues with pace and precision.
- Commercially aware able to balance brand standards with customer objectives and operational realities.
- Comfortable working field-based, independently and cross-functionally.
- Energetic, organised and solutions-focused, with a genuine passion for the On Trade.
- Field-based role with travel across the south of the country.
- Competitive salary, bonus and extensive benefits package.
- Full expensed travel and tools to do the job properly.
- Strong internal exposure and progression potential within a premium drinks environment.
If you are excited by premium On Trade environments, love seeing brands come to life in the wild and want a role with genuine autonomy and impact apply today.
Field Activation Manager - South in City of London employer: The Advocate Group
Contact Detail:
The Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Activation Manager - South in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to folks who are already in roles you aspire to. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your passion for the On Trade! When you get the chance to chat with potential employers, make sure to highlight your enthusiasm for bringing brands to life in premium venues. Share specific examples of how you've done this before or how you plan to do it in the future.
✨Tip Number 3
Prepare for interviews by knowing the brand inside out. Research their products, recent campaigns, and market positioning. This will not only impress your interviewers but also help you articulate how you can contribute to their activation strategies.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities waiting for you. Plus, applying directly shows your genuine interest in being part of our team and makes it easier for us to spot your application.
We think you need these skills to ace Field Activation Manager - South in City of London
Some tips for your application 🫡
Show Your Passion for the On Trade: When writing your application, let us see your enthusiasm for the On Trade environment. Share experiences where you've brought brands to life in pubs or bars, and how that aligns with our vision at StudySmarter.
Be Specific About Your Experience: We want to know about your background in field sales or channel marketing. Highlight specific projects or activations you've managed, especially those that demonstrate your ability to balance brand standards with customer objectives.
Tailor Your Application: Make sure your application speaks directly to the role of Field Activation Manager. Use keywords from the job description and relate them to your own experiences. This shows us you understand what we're looking for!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with StudySmarter.
How to prepare for a job interview at The Advocate Group
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be working with. Understand their heritage, values, and what makes them stand out in the On Trade. This knowledge will help you demonstrate your passion and show how you can bring these brands to life in premium venues.
✨Showcase Your Activation Experience
Prepare specific examples of past field activations you've led or been a part of. Highlight your role in translating brand strategy into successful in-venue executions. Be ready to discuss how you managed budgets and evaluated ROI, as this will resonate well with the interviewers.
✨Demonstrate Your Commercial Awareness
Be prepared to discuss how you balance brand standards with customer objectives. Think about scenarios where you've had to make tough decisions that impacted both the brand and the outlet. This will show your understanding of the commercial landscape and your ability to navigate it effectively.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about the company's approach to outlet-level activation or how they measure success in their campaigns. This not only shows your interest but also gives you valuable insights into their operations and culture.
