Brand Manager

Brand Manager

Saint Albans Full-Time 28800 - 42000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead brand strategy, manage social media, and execute impactful campaigns.
  • Company: Join a top UK snack and confectionery company making waves in the industry.
  • Benefits: Enjoy competitive salary, benefits, and the chance to work in a dynamic team.
  • Why this job: Shape the future of a beloved brand and see your ideas come to life!
  • Qualifications: Degree-educated with 4+ years in FMCG or consumer products; influencer experience preferred.
  • Other info: Be part of a diverse team that values creativity and collaboration.

The predicted salary is between 28800 - 42000 £ per year.

The Advocate Group is proud to partner with a leading UK snack & confectionary company in their search for a Brand Manager to join their dynamic team!

This is a great opportunity to join their team and play a key role in shaping the future of one of the UK’s leading snacking & confectionary brands and see the direct impact of your work!

Responsibilities:
  • Manage and optimise social media strategy and influencer engagement.
  • Execute brand plans, ensuring brand visibility.
  • Partner with retailers and cross-functional teams to create impactful activations.
  • Analyse brand and category performance, shaping portfolio and NPD decisions.
  • Deliver NPD and Go-To-Market plans in collaboration with Global and Commercial teams.
  • Lead inspiring consumer activations and events with a clear understanding of KPIs.
  • Be the face of the brand, fostering a strong community and visibility both online and offline.
About You:
  • Degree-educated with 4+ years of FMCG or consumer product experience.
  • An understanding of compliance is preferred.
  • Proven track record in executing 360° brand campaigns and content strategies.
  • Experience working with influencers and owned media content.
  • A confident, collaborative go-getter who thrives in fast-paced, autonomous roles.
  • Strong analytical thinker with a flair for turning insights into actions.
  • Skilled communicator with agency and cross-functional experience.

If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!

If you’re interested in this position, please get in touch with Emma at The Advocate Group or APPLY NOW to be considered for this exciting opportunity.

The Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of race, sex, disability, religion/belief, sexual orientation, or age.

By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.

Brand Manager employer: The Advocate Group

The Advocate Group offers an exciting opportunity for a Brand Manager in St. Albans, where you can make a tangible impact on one of the UK's leading snack and confectionery brands. With a competitive salary and benefits, the company fosters a dynamic work culture that encourages creativity and collaboration, providing ample opportunities for professional growth and development. Join a team that values innovation and community engagement, making it an excellent employer for those seeking meaningful and rewarding careers.
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Contact Detail:

The Advocate Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Brand Manager

✨Tip Number 1

Familiarise yourself with the latest trends in the snack and confectionery market. Understanding what consumers are currently interested in will help you demonstrate your knowledge during interviews and show that you're proactive about staying informed.

✨Tip Number 2

Network with professionals in the FMCG sector, especially those who have experience in brand management. Attend industry events or join relevant online forums to connect with potential colleagues and learn more about the role from those already in the field.

✨Tip Number 3

Prepare to discuss specific examples of successful brand campaigns you've worked on. Be ready to explain your role, the strategies you implemented, and the results achieved, as this will showcase your hands-on experience and analytical skills.

✨Tip Number 4

Research the company’s current brand positioning and recent marketing initiatives. This will allow you to tailor your conversation during interviews, showing that you’re genuinely interested in their brand and have thought about how you can contribute to its success.

We think you need these skills to ace Brand Manager

Social Media Strategy
Influencer Engagement
Brand Visibility
Cross-Functional Collaboration
Category Performance Analysis
New Product Development (NPD)
Go-To-Market Strategy
Consumer Activations
Key Performance Indicators (KPIs)
360° Brand Campaign Execution
Content Strategy
Analytical Thinking
Communication Skills
FMCG Experience
Community Building

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in FMCG or consumer products. Emphasise your achievements in executing brand campaigns and working with influencers, as these are key aspects of the role.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand management and your understanding of the snack and confectionery market. Mention specific examples of how you've successfully managed brand visibility and consumer activations.

Showcase Analytical Skills: In your application, provide examples of how you've used data to inform brand strategies. Highlight any experience you have with analysing brand performance and making data-driven decisions.

Demonstrate Communication Skills: Since the role requires strong communication skills, include instances where you've effectively collaborated with cross-functional teams or agencies. This will show your ability to work well in a team-oriented environment.

How to prepare for a job interview at The Advocate Group

✨Showcase Your Brand Campaign Experience

Be prepared to discuss specific examples of 360° brand campaigns you've executed. Highlight your role in these projects and the impact they had on brand visibility and consumer engagement.

✨Demonstrate Analytical Skills

Since the role requires strong analytical thinking, come equipped with insights from past experiences. Discuss how you've used data to shape brand strategies or product decisions, showcasing your ability to turn insights into actionable plans.

✨Engage with Social Media Strategies

Given the focus on social media and influencer engagement, be ready to talk about your experience in managing these areas. Share successful strategies you've implemented and how they contributed to brand growth.

✨Communicate Your Collaborative Spirit

This position involves working with cross-functional teams, so emphasise your collaborative skills. Provide examples of how you've successfully partnered with others to achieve common goals, especially in fast-paced environments.

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