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- Tasks: Drive sales growth and build strong relationships with independent retailers in the Midlands.
- Company: Respected UK manufacturer in the consumer durables sector.
- Benefits: Competitive salary, travel opportunities, and a chance to shape your territory.
- Other info: Join a supportive team with a focus on equal opportunities and personal growth.
- Why this job: Make a real impact in a dynamic retail environment while developing your career.
- Qualifications: Proven sales experience, strong negotiation skills, and a passion for building partnerships.
A well-established and highly respected UK manufacturer within the consumer durables sector is seeking to strengthen its presence across the independent retail channel. As part of continued growth, there is an opportunity for a commercially driven Regional Sales Manager to take ownership of a key UK territory, focused on driving distribution, revenue growth, and margin performance across a well-established customer base. This role is ideal for someone who enjoys a balance of account management and new business development, thrives on building long-term partnerships, and is motivated by delivering strong commercial outcomes within a competitive retail environment.
The Role:
- Managing and developing a defined UK regional territory across the independent retail channel
- Driving sustainable sales growth, distribution, and margin performance across key accounts
- Delivering regional sales strategy aligned to wider commercial objectives
- Building and maintaining strong, long-term relationships with independent retailers and key stakeholders
- Identifying and converting new business opportunities within the territory
- Developing tailored commercial solutions to support customer needs and maximise mutual value
- Executing effective account plans, forecasting, and pipeline management
- Negotiating pricing, agreements, and commercial terms within defined frameworks
- Working closely with internal teams including marketing, supply chain, customer service, and finance
- Monitoring market trends, competitor activity, and customer feedback to identify growth opportunities
- Representing the business at customer meetings, trade events, and industry forums
- Delivering product presentations and supporting retailer training where required
About You:
- Proven track record in regional sales or key account management, ideally within consumer durables, FMCG, or retail
- Strong commercial acumen with a clear focus on revenue growth and margin delivery
- Confident negotiator with strong influencing and stakeholder management skills
- Experience in developing and executing structured account plans
- Ability to identify and convert new business opportunities
- Strong analytical skills with the ability to interpret sales data and market insight
- Highly self-motivated, organised, and comfortable working autonomously in a field-based role
- Excellent communication and presentation skills
- Experience working with independent retailers or buying groups is advantageous
- Full UK driving licence and willingness to travel extensively across the region
Regional Sales Manager - Midlands in Birmingham employer: The Advocate Group
Contact Detail:
The Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Manager - Midlands in Birmingham
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Attend industry events or trade shows where you can meet potential employers and other professionals. Building relationships can open doors that a CV just can't.
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it aligns with the role. Highlight your successes in sales and account management, and don’t forget to mention your knack for building long-term partnerships.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re proactive and serious about landing the job. Let’s get you that Regional Sales Manager position!
We think you need these skills to ace Regional Sales Manager - Midlands in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Regional Sales Manager. Highlight your experience in sales, account management, and any specific achievements that showcase your ability to drive revenue growth and build long-term relationships.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Mention your passion for the consumer durables sector and how your skills align with our goals of driving distribution and margin performance.
Showcase Your Commercial Acumen: In your application, don’t forget to demonstrate your strong commercial acumen. Share examples of how you've successfully negotiated deals or developed tailored solutions that benefited both you and your clients.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at The Advocate Group
✨Know Your Territory Inside Out
Before the interview, make sure you research the Midlands region thoroughly. Understand the key independent retailers, market trends, and any recent developments in the consumer durables sector. This knowledge will help you demonstrate your commercial acumen and show that you're ready to hit the ground running.
✨Showcase Your Relationship-Building Skills
Prepare examples of how you've successfully built long-term partnerships in previous roles. Think about specific instances where your relationship management led to revenue growth or improved customer satisfaction. This will highlight your ability to thrive in a competitive retail environment.
✨Be Ready to Discuss Account Plans
Since the role involves executing structured account plans, come prepared to discuss your approach to developing and managing these plans. Share your strategies for forecasting and pipeline management, and be ready to explain how you've tailored solutions to meet customer needs in the past.
✨Practice Your Negotiation Techniques
As a confident negotiator, you'll need to showcase your skills during the interview. Prepare for potential role-play scenarios where you might have to negotiate pricing or terms. This will not only demonstrate your influencing abilities but also your readiness to handle real-world challenges in the role.