At a Glance
- Tasks: Manage and grow relationships with key retailers in the spirits industry.
- Company: Fast-growing drinks business with a collaborative and dynamic culture.
- Benefits: Competitive salary, car allowance, bonus, and home-based flexibility.
- Other info: Great opportunity for career growth and autonomy in shaping brand success.
- Why this job: Make a real impact in a thriving entrepreneurial environment.
- Qualifications: Proven Off-Trade sales experience and strong UK grocery relationships.
The predicted salary is between 45000 - 55000 £ per year.
Have you got what it takes to succeed? The following information should be read carefully by all candidates.
Competitive Salary + Car Allowance + Bonus
Home-based | UK-wide travel
Ready to bring your Off-Trade experience into a smaller, fast-growing drinks business where you can make a genuine impact? This is a commercially driven drinks business operating at scale across the UK off-trade. Working closely with multiple producer partners, the business plays a key role in bringing drinks ranges to market, supporting customers with ranging, forecasting and supply, and ensuring consistent delivery into retail.
Fast-paced, collaborative and detail-led, the culture suits people who enjoy getting under the bonnet of how retail actually works. They're now looking for a National Account Manager to help scale this exciting part of the portfolio.
The Role
- Manage and grow relationships across Grocery, Convenience, Discounters and Route to Market.
- Build strong partnerships with Spirits and RTD buyers, driving distribution, promotions and sustainable sales growth.
- Work closely with existing producer partners to shape brand plans, identify opportunities and strengthen their Off-Trade presence.
- Identify and onboard emerging drinks producers that complement the existing portfolio.
- Use market insight, category data and consumer trends to support NPD and create compelling customer propositions.
- Collaborate with supply chain, finance and technical teams to deliver successful launches, accurate forecasting and strong commercial performance.
About You
- Proven Off-Trade sales or account management experience within Spirits; RTD or Wine exposure would also be valuable.
- Established experience working with UK Grocery multiples, with credible buyer or category relationships.
- Commercially confident across customer negotiations, promotional planning, distribution growth and new product launches.
- Comfortable balancing the development of established partnerships with new commercial opportunities.
- Proactive, resilient and highly organised, with the autonomy to succeed in a home-based role.
Likely to be working within a larger drinks organisation and looking for more ownership, visibility and freedom to make things happen – or already thriving within an SME or challenger-brand environment. This is a brilliant opportunity to use your Off-Trade network within an entrepreneurial drinks business that gives you the autonomy to shape growth, discover exciting new brands and make a visible commercial impact.
National Account Manager - Spirits in Birmingham employer: The Advocate Group
The Advocate Group is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of London. With a strong focus on employee growth, you will have access to diverse opportunities for professional development while working on impactful projects that shape the future of QSR partnerships across Europe. Enjoy the benefits of a hybrid work model, competitive compensation, and a commitment to sustainability that makes your role both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land National Account Manager - Spirits in Birmingham
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like National Account Manager - Spirits at The Advocate Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including The Advocate Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a National Account Manager - Spirits. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace National Account Manager - Spirits in Birmingham
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for The Advocate Group:When writing your cover letter, make sure to tailor your message specifically for The Advocate Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at The Advocate Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show The Advocate Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show The Advocate Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with The Advocate Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
