At a Glance
- Tasks: Lead and execute innovative account-based marketing strategies for premium clients.
- Company: Join the Adecco Group's dynamic Global ABM team.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Be part of a diverse team that values creativity and collaboration.
- Why this job: Make a real impact by driving engagement and growth in high-value accounts.
- Qualifications: 5+ years in B2B marketing with strong analytical and interpersonal skills.
The predicted salary is between 60000 - 80000 € per year.
We’re seeking an experienced and strategic Senior Manager, Global Account-Based Marketing (ABM) to lead and execute ABM initiatives focused on driving growth and engagement within our premium accounts. This role will be critical in designing and implementing targeted marketing programmes that deliver impactful, measurable results across our top accounts; working closely with sales, digital, and marketing teams across our global business units, to lead strategy and create a highly personalised content and campaigns for our premium clients. The ideal candidate will bring a strategic mindset and a blend of creativity, analytical prowess, and relationship-building skills to develop high-impact ABM strategies that align with business goals and foster stronger account relationships. This is an exciting time to join the Global ABM team at the Adecco Group, as we build out our Centre-of Excellence (CoE) supporting our teams across the globe.
What you’ll be doing
- Strategic Planning & Execution: Develop and lead account specific end-to-end ABM strategies for our high-value accounts, crafting tailored marketing plans to increase engagement and drive conversions.
- Cross-Functional Collaboration: Work closely with sales, digital and customer experience teams to align account insights and strategies, delivering a cohesive customer journey.
- Content Development & Personalisation: Working with our team of writers, develop customised value propositions, messaging and content tailored to specific accounts, ensuring messaging aligns with customer pain points and objectives.
- Personalised Campaign Management: Design, execute, and manage 1:1 ABM campaigns, leveraging a mix of digital marketing tactics, including email, digital ads and events.
- Data-Driven Targeting & Measurement: Working with the digital and analytics teams to target personas and measure ABM performance, optimising campaigns based on data to improve effectiveness and ROI.
- Budget Management: Work with the Director, Global ABM, to manage the ABM budget, allocating resources to maximise campaign impact within high-priority accounts.
- Market & Customer Insights: Keep up to date on market trends, customer challenges, and competitor strategies to refine ABM approaches and identify new account opportunities.
About you
- 5+ years in B2B marketing, with at least 3 years in an ABM-focused role, ideally from an ABM agency or professional services environment.
- Experience creating ABM frameworks and strategies and leading discovery sessions with Global Account Directors/sales leadership.
- Strong analytical mindset with experience using data to inform and optimise ABM strategies; proficiency with ABM tools (eg Demandbase) and CRM platforms (e.g. Salesforce).
- Excellent interpersonal skills with a proven ability to influence and align cross-functional stakeholders.
- Ability to think outside the box in designing personalized campaigns and adapting strategies as market conditions and account needs evolve.
- Demonstrated ability to drive measurable outcomes, particularly in account engagement, pipeline generation, and revenue growth.
- Highly organised, with strong project management skills to lead multiple complex campaigns simultaneously.
- Strong presentation skills for delivering engagement strategies and campaign insights to leadership, marketing, and sales teams.
Inclusion
We believe in talent, not labels. We focus on the diverse and unique skills our people bring. Our culture of belonging and purpose ensures everyone can thrive and feel engaged. We are proud to be an Equal Opportunity Employer, committed to equity, equal opportunity, inclusion, and diversity.
Senior Manager, Global Account-Based Marketing employer: The Adecco Group
At Adecco Group, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. As a Senior Manager in Global Account-Based Marketing, you will have the opportunity to lead impactful strategies while benefiting from our commitment to employee growth through continuous learning and development. Our inclusive environment ensures that every team member feels valued and empowered, making this an exciting place to advance your career in a global setting.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Global Account-Based Marketing
✨Tip Number 1
Network like a pro! Reach out to connections in your industry, attend events, and engage on platforms like LinkedIn. We can’t stress enough how personal connections can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your responses to highlight your ABM experience. Show them you’re not just a fit for the role, but for their team too!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest mentioning something specific from your conversation to make it more personal and memorable.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Manager, Global Account-Based Marketing
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Manager, Global Account-Based Marketing role. Highlight your experience in ABM and how it aligns with our goals at StudySmarter. We want to see how you can bring your unique skills to the table!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of your successes in previous roles. Use metrics to demonstrate how your strategies drove engagement and conversions. We love numbers that tell a story!
Be Authentic:Let your personality shine through in your application. We value creativity and relationship-building skills, so don’t be afraid to show us who you are and how you think outside the box. We’re looking for someone who can connect with our premium clients!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at The Adecco Group
✨Know Your ABM Inside Out
Make sure you’re well-versed in account-based marketing strategies and frameworks. Brush up on your experience with tools like Demandbase and Salesforce, as well as any successful campaigns you've led. Be ready to discuss specific examples of how you've driven engagement and conversions in previous roles.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing how you've used data to inform your ABM strategies. Think of instances where you optimised campaigns based on performance metrics. This will show that you can not only create strategies but also measure their success effectively.
✨Highlight Cross-Functional Collaboration
Since this role involves working closely with sales, digital, and customer experience teams, be prepared to share examples of how you've successfully collaborated across departments. Discuss how you’ve aligned insights and strategies to deliver a cohesive customer journey, showcasing your interpersonal skills.
✨Bring Your Creativity to the Table
Think outside the box when it comes to personalised campaigns. Prepare to discuss innovative ideas you've implemented in past roles and how they addressed specific customer pain points. This will highlight your ability to adapt strategies as market conditions evolve, which is crucial for this position.
