At a Glance
- Tasks: Lead and execute innovative account-based marketing strategies for premium clients.
- Company: Join the Adecco Group's dynamic Global ABM team.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Embrace a culture of diversity and inclusion where everyone can thrive.
- Why this job: Make a real impact by driving engagement and growth in high-value accounts.
- Qualifications: 5+ years in B2B marketing with strong analytical and interpersonal skills.
The predicted salary is between 60000 - 80000 € per year.
We’re seeking an experienced and strategic Senior Manager, Global Account-Based Marketing (ABM) to lead and execute ABM initiatives focused on driving growth and engagement within our premium accounts. This role will be critical in designing and implementing targeted marketing programmes that deliver impactful, measurable results across our top accounts; working closely with sales, digital, and marketing teams across our global business units, to lead strategy and create a highly personalised content and campaigns for our premium clients.
The ideal candidate will bring a strategic mindset and a blend of creativity, analytical prowess, and relationship-building skills to develop high-impact ABM strategies that align with business goals and foster stronger account relationships. This is an exciting time to join the Global ABM team at the Adecco Group, as we build out our Centre-of Excellence (CoE) supporting our teams across the globe.
What you’ll be doing
- Strategic Planning & Execution: Develop and lead account specific end-to-end ABM strategies for our high-value accounts, crafting tailored marketing plans to increase engagement and drive conversions.
- Cross-Functional Collaboration: Work closely with sales, digital and customer experience teams to align account insights and strategies, delivering a cohesive customer journey.
- Content Development & Personalisation: Working with our team of writers, develop customised value propositions, messaging and content tailored to specific accounts, ensuring messaging aligns with customer pain points and objectives.
- Personalised Campaign Management: Design, execute, and manage 1:1 ABM campaigns, leveraging a mix of digital marketing tactics, including email, digital ads and events.
- Data-Driven Targeting & Measurement: Working with the digital and analytics teams to target personas and measure ABM performance, optimising campaigns based on data to improve effectiveness and ROI.
- Budget Management: Work with the Director, Global ABM, to manage the ABM budget, allocating resources to maximise campaign impact within high-priority accounts.
- Market & Customer Insights: Keep up to date on market trends, customer challenges, and competitor strategies to refine ABM approaches and identify new account opportunities.
About you
- 5+ years in B2B marketing, with at least 3 years in an ABM-focused role, ideally from an ABM agency or professional services environment.
- Experience creating ABM frameworks and strategies and leading discovery sessions with Global Account Directors/sales leadership.
- Strong analytical mindset with experience using data to inform and optimise ABM strategies; proficiency with ABM tools (eg Demandbase) and CRM platforms (e.g. Salesforce).
- Excellent interpersonal skills with a proven ability to influence and align cross-functional stakeholders.
- Ability to think outside the box in designing personalized campaigns and adapting strategies as market conditions and account needs evolve.
- Demonstrated ability to drive measurable outcomes, particularly in account engagement, pipeline generation, and revenue growth.
- Highly organised, with strong project management skills to lead multiple complex campaigns simultaneously.
- Strong presentation skills for delivering engagement strategies and campaign insights to leadership, marketing, and sales teams.
Inclusion
We believe in talent, not labels. We focus on the diverse and unique skills our people bring. Our culture of belonging and purpose ensures everyone can thrive and feel engaged. We are proud to be an Equal Opportunity Employer, committed to equity, equal opportunity, inclusion, and diversity.
Senior Manager, Global Account-Based Marketing in London employer: The Adecco Group
At Adecco Group, we pride ourselves on being an exceptional employer that fosters a culture of collaboration and innovation. As a Senior Manager in Global Account-Based Marketing, you will have the opportunity to lead impactful strategies within a diverse and inclusive environment, supported by a strong commitment to employee growth and development. Our global presence ensures that you will work alongside talented professionals, leveraging cutting-edge tools and insights to drive meaningful results for our premium clients.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Global Account-Based Marketing in London
✨Tip Number 1
Network like a pro! Reach out to connections in your industry, attend relevant events, and engage on platforms like LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Prepare for those interviews! Research the company inside out, understand their ABM strategies, and be ready to discuss how your experience aligns with their goals. We want you to shine and show them why you’re the perfect fit!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We recommend mentioning something specific from your conversation to make it more personal.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Manager, Global Account-Based Marketing in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in ABM and how it aligns with our goals. We want to see how your skills can drive growth and engagement for our premium accounts!
Showcase Your Creativity:Don’t be afraid to let your creative side shine! Share examples of personalised campaigns you've designed in the past. We love seeing innovative ideas that have made a real impact.
Highlight Your Analytical Skills:Since data-driven decision-making is key for us, make sure to include any relevant metrics or results from your previous ABM strategies. Show us how you’ve used data to optimise campaigns and improve ROI.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity in our Global ABM team!
How to prepare for a job interview at The Adecco Group
✨Know Your ABM Inside Out
Make sure you’re well-versed in account-based marketing strategies. Brush up on the latest trends and tools, especially those mentioned in the job description like Demandbase and Salesforce. Being able to discuss how you've successfully implemented ABM frameworks in the past will show your expertise.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to drive marketing decisions. Think about how you’ve measured campaign performance and optimised strategies based on insights. This role requires a strong analytical mindset, so be ready to impress with your data-driven approach.
✨Demonstrate Cross-Functional Collaboration
This position involves working closely with various teams, so come prepared with examples of how you’ve successfully collaborated with sales, digital, and customer experience teams. Highlight your interpersonal skills and how you’ve influenced stakeholders to align on account strategies.
✨Craft Personalised Campaign Stories
Be ready to share your creative side! Discuss how you’ve designed personalised campaigns that resonate with specific accounts. Bring examples of tailored messaging and content that addressed customer pain points, showcasing your ability to think outside the box.
