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- Tasks: Lead social media strategy and create engaging content across multiple platforms.
- Company: Join The Access Group, a leading UK software provider with a vibrant culture.
- Benefits: Enjoy a competitive salary, 25 days holiday, and a matched pension scheme.
- Why this job: Make a real impact in a dynamic environment while growing your career.
- Qualifications: 1-2 years of leadership experience and strong analytical skills required.
- Other info: Embrace a diverse workplace that values authenticity and community engagement.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. is central to our success and how we give our customers the freedom to do more of what’s important to them.
What does Access offer you? We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our standard 25 days holiday (which goes up the longer you’re with us), and a matched pension scheme, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have one charity day allocated to support a cause that matters to you.
About You: The Social Media Lead at DesignMyNight is a motivated self-starter with razor-sharp intuition and strong analytical and organisational skills. This individual has a growth mindset and strives to hit KPIs. They are responsible for future-proofing channels, consistently delivering news first-hand, and improving brand sentiment. They have a can-do attitude and are comfortable managing a busy workload. The SML oversees DesignMyNight-owned social media platforms. They work with team members to form and sign off plans while taking an active role in the day-to-day of organic, with additional support linked to paid activity. They execute the department's strategy to ensure DesignMyNight creates content that drives value, meaningful interactions and satisfies core KPIs. They focus on several metrics, including driving traffic to DesignMyNight.com, growing audiences and nurturing engagement while converting users to make a booking or purchase.
Responsibilities:
- Content Creation & Strategy: Lead multi-channel social media management, creating engaging social-first content (copy, imagery, video), whilst staying current with platform updates, SEO best practices, and hospitality industry trends to drive organic growth and engagement.
- Team Leadership & Collaboration: Line manage two direct reports, set performance benchmarks, and work collaboratively across departments including creative services, account managers, and digital marketing teams to deliver integrated campaigns.
- Data-Driven Performance Management: Report confidently on KPIs including traffic, engagement rates, and follower growth to Senior Marketing & PR Manager, using historical data to inform strategic decisions and identify quick wins for optimal results.
- Brand Advocacy & Community Building: Protect brand values whilst building relationships with PR firms, influencers, venues, and clients to secure exclusive content opportunities, foster meaningful community interactions, and enhance brand loyalty across all DesignMyNight platforms.
Skills:
- Technical Proficiency & Analytics: Comfortable with high-volume data analysis using GA4, Plausible, Hootsuite, BITLY, Later, SEMrush, and Meta's advertising tools, alongside AI integration to streamline workflows and improve efficiency.
- Content Creation & Strategy: Strong copywriting and storytelling abilities with video production skills, trend-spotting expertise for social-first content, and SEO optimisation knowledge to drive engagement and brand success.
- Leadership & Communication: 1-2 years' leadership experience managing team members, fostering accountability and growth, whilst communicating effectively across departments in both planned and reactive situations.
- Community Management & Problem-Solving: Excellent organisational skills with priority-driven time management, proactive community engagement in brand tone of voice, and swift problem-solving capabilities for both strategic and day-to-day challenges.
What are we all about? The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-size organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what’s important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used. Access employs approx. 8,500 people, continuously driving product innovation and customer service excellence. At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you’re excited about this role, (even if your previous experience doesn’t align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let’s make a difference together. Love Work. Love Life. Be You.
Social Media Lead employer: The Access Group
Contact Detail:
The Access Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best social media campaigns and content. This is your chance to shine and demonstrate how you can drive engagement and brand loyalty.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their social media presence and think of ideas you could bring to the table. Tailor your responses to show how you align with their values and goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Access family. Let’s make it happen!
We think you need these skills to ace Social Media Lead
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for social media and the hospitality industry shine through. We want to see that you genuinely care about creating engaging content and building community connections.
Tailor Your Content: Make sure to customise your application to highlight your relevant skills and experiences. Use examples that demonstrate your ability to manage social media platforms and drive engagement, as this is key for us at DesignMyNight.
Be Data-Driven: Since we love a good number crunch, include any metrics or KPIs you've achieved in previous roles. Show us how you've used data to inform your strategies and improve performance – it’ll definitely catch our eye!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to be part of our Access family!
How to prepare for a job interview at The Access Group
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms relevant to the role. Familiarise yourself with their latest updates and trends, as well as how they can be leveraged for brand growth. This shows your passion and readiness to hit the ground running.
✨Showcase Your Content Skills
Prepare a portfolio of your best social-first content, including copy, imagery, and videos. Be ready to discuss your creative process and how you measure success through engagement metrics. This will demonstrate your ability to create compelling content that aligns with the company’s goals.
✨Data is Your Best Friend
Brush up on your analytical skills and be prepared to discuss how you’ve used data to inform your strategies in past roles. Highlight specific KPIs you’ve managed and how you’ve driven traffic or engagement. This will show that you’re not just creative but also data-driven.
✨Emphasise Team Collaboration
Since the role involves working closely with various departments, be ready to share examples of how you’ve successfully collaborated in the past. Discuss your leadership style and how you foster accountability and growth within your team. This will highlight your ability to work well in a collaborative environment.
