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- Tasks: Lead demand generation strategies and manage marketing programmes for payment solutions.
- Company: The Access Group provides business management software to over 100,000 customers globally.
- Benefits: Enjoy flexible working, 25 days holiday, a matched pension scheme, and a charity day.
- Why this job: Join a vibrant team that values diversity and offers career growth opportunities.
- Qualifications: Experience in B2B demand generation, strong analytical skills, and proficiency in marketing tech required.
- Other info: We believe in equality and the power of diversity; your unique background is welcome!
The predicted salary is between 36000 - 60000 £ per year.
We're looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. is central to our success and how we give our customers the freedom to do more of what's important to them.
What does Access offer you? We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We'll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our standard 25 days holiday (which goes up the longer you're with us), and a matched pension scheme, you'll also be able to choose from a range of benefits to suit you. We're an organisation that likes to give back, so you'll also have one charity day allocated to support a cause that matters to you.
About you: As the Senior Demand Generation Manager, you will be responsible for managing and delivering our private sector payment solutions, including Direct Debit and card processing. Your role will involve driving growth in new business, unlocking cross-sell opportunities, and increasing awareness of our offerings among SMEs and enterprise businesses.
You will collaborate with key stakeholders to create, execute, measure, and refine a creative and effective marketing strategy aimed at generating demand and expanding our private sector payment solutions in key sectors. Your focus will be on developing and running well-planned, high-quality multi-channel inbound and outbound marketing programmes that centre around customer needs and their desired business outcomes, helping to accelerate growth in this market. Additionally, you will ensure that the sales team is equipped with the right sales enablement tools, content, and strategies to enhance self-generated pipeline results.
Day-to-day, you will:
- Develop and implement multi-channel demand generation strategies that align with target personas and sales objectives to achieve private mid-market pipeline and revenue goals.
- Create and execute impactful demand generation programmes that engage prospects and customers throughout their lifecycle, managing both inbound and outbound channels effectively.
- Employ a KPI-driven approach to Account-Based Marketing (ABM), collaborating closely with New Business Sales and Account Management to engage target accounts and guide them through the buyer's journey.
- Continuously analyse marketing outcomes, draw insights, and collaborate with the wider marketing team to ensure sales have the necessary content and tools to enhance pipeline performance.
Your skills and experiences might also include:
- A proven growth marketer with extensive experience in demand generation, particularly in the B2B software sector, and a strong enthusiasm for technology.
- Expertise in sales enablement, customer journey planning, and the ABX model, with a focus on optimising conversion rates and driving impactful results.
- Highly quantitative, with strong skills in data acquisition, management, and analytics to support lead nurturing and outbound programmes.
- Proficient in marketing technology and automation systems (e.g., Marketo, Salesforce) and experienced in delivering successful demand generation programmes across various channels.
What are we all about? The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.
At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.
Senior Demand Gen Manager employer: The Access Group
Contact Detail:
The Access Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Demand Gen Manager
✨Tip Number 1
Familiarise yourself with the latest trends in demand generation, especially within the B2B software sector. This knowledge will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with current or former employees of The Access Group on platforms like LinkedIn. They can provide valuable insights into the company culture and expectations for the Senior Demand Gen Manager role, which can give you an edge.
✨Tip Number 3
Prepare to discuss specific examples of successful demand generation campaigns you've led in the past. Highlight your quantitative skills and how you've used data to drive results, as this aligns closely with the job requirements.
✨Tip Number 4
Showcase your familiarity with marketing technology and automation systems like Marketo and Salesforce. Being able to speak confidently about these tools will demonstrate your readiness to hit the ground running in the role.
We think you need these skills to ace Senior Demand Gen Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in demand generation, particularly in the B2B software sector. Use keywords from the job description to demonstrate that you meet the specific requirements of the Senior Demand Gen Manager role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for technology and your proven track record in demand generation. Mention specific achievements that align with the responsibilities outlined in the job description, such as successful multi-channel marketing programmes.
Showcase Your Analytical Skills: Since the role requires a KPI-driven approach, include examples of how you've used data analytics to drive marketing strategies. Highlight any tools or systems you've used, like Marketo or Salesforce, to support your lead nurturing efforts.
Demonstrate Cultural Fit: The Access Group values inclusivity and diversity. In your application, express your alignment with their core values, such as 'Love Work. Love Life. Be You.' Share experiences that reflect your commitment to creating a welcoming environment.
How to prepare for a job interview at The Access Group
✨Understand the Role
Make sure you thoroughly understand the responsibilities of a Senior Demand Generation Manager. Familiarise yourself with the key tasks mentioned in the job description, such as developing multi-channel strategies and collaborating with sales teams.
✨Showcase Your Experience
Prepare to discuss your previous experience in demand generation, particularly in the B2B software sector. Highlight specific campaigns you've managed and the results achieved, focusing on metrics that demonstrate your success.
✨Be Data-Driven
Since the role requires a KPI-driven approach, be ready to talk about how you've used data analytics to inform your marketing strategies. Bring examples of how you've optimised conversion rates and improved lead nurturing processes.
✨Align with Company Values
The Access Group values inclusivity and personal authenticity. Be prepared to discuss how your personal values align with their mission of 'Love Work. Love Life. Be You.' and how you can contribute to their positive culture.
