At a Glance
- Tasks: Lead marketing for Access's largest software division, focusing on innovative demand generation.
- Company: The Access Group is a leading provider of business management software for mid-sized organisations.
- Benefits: Enjoy flexible hybrid working, 25 days holiday, and a charity day to support your cause.
- Other info: We believe in equality and the transformative power of diversity.
- Why this job: Join a vibrant team that values diversity and offers opportunities for career growth.
- Qualifications: Experience in B2B enterprise software marketing, especially in finance and HR solutions.
The predicted salary is between 100800 - 112000 £ per year.
Join to apply for the Marketing Director - Core ERP role at The Access Group
Join to apply for the Marketing Director - Core ERP role at The Access Group
*** Please note there is flexibility to hire this role across the UK ***
The Access Group
We\'re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.
Love Work. Love Life. Be You. This notion is central to our both the success of our employees and how we give our customers the freedom to do more of what\'s important to them.
What does Access offer you?
We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We\'ll work with you to progress your success plan and provide opportunities to accelerate your career.
On top of a competitive salary, our standard 25 days holiday (which goes up the longer you\'re with us), and a matched pension scheme, you\'ll also be able to choose from a range of benefits to suit you. We\'re an organisation that likes to give back, so you\'ll also have one charity day allocated to support a cause that matters to you.
About you:
As Core ERP Marketing Director, you\'ll be an integral part of both the marketing leadership team and the Core ERP Divisional Management Team, leading marketing for Access\'s largest software business. You\'ll work closely with our sales, product development and customer success functions to deliver against our ambitious growth plans as we take the revolutionary Evolve Suite to market.
You\'ll be responsible for positioning our highly differentiated finance, HR, payroll, CRM, analytics and spend automation offering specifically for the UK mid-market segment. This represents a significant opportunity to drive growth in our most established and substantial business division, leveraging decades of market expertise and our comprehensive, AI-enabled integrated solution.
We are looking for someone who shares our passion and belief in the opportunity to lead the mid-market segment through our market-leading Evolve Suite. A proven track record in B2B enterprise software marketing, particularly in finance and HR solutions targeting mid-market organisations, will be essential. Additionally, experience in integrated solution marketing, demand generation for complex software suites, and driving growth in established market segments will be critical to success in this demanding and hugely rewarding role.
Day-to-day, you will:
- Strategic Marketing: Partner with key leaders to align on targets and resources for our largest software division, integrate acquisitions into the Core ERP portfolio, and represent customer needs to drive business goals across the UK mid-market.
- Pipeline and Revenue Focus: Deliver marketing targets through innovative demand generation for the Evolve Suite, ensuring consistent brand messaging that highlights our differentiated integrated offering, and aligning with the broader ERP Marketing Leadership team.
- Market Leadership: Position Core ERP as the definitive solution for UK mid-market organisations, leveraging our market-leading position and the comprehensive capabilities of the Evolve Suite across finance, HR, payroll and spend automation.
- Leadership & Team: Build and motivate a high-performing marketing team focused on the UK mid-market, managing workloads to meet strategic objectives and drive growth in our largest software business.
- Data and Operations: Evolve marketing performance metrics specific to mid-market customers, ensure data regulation compliance, and communicate effectively at all levels within our most significant business division.
Your skills and experiences include:
- Proven growth marketer with experience in B2B demand generation, especially in mid-market enterprise software solutions and integrated business management suites.
- Skilled in lead generation, website optimisation, content marketing, and digital tools, with a solid understanding of the full customer journey for complex, integrated software solutions.
- Able to execute marketing initiatives and develop strategies that drive strong growth in established markets, making data-driven decisions to optimise ROI for high-value mid-market customers.
- Experience marketing finance, HR, payroll or related business management solutions, with understanding of how to position integrated suites against point solutions.
- Full accountability, a commercial mindset, and a willingness to challenge the status quo to achieve targets in competitive mid-market segments.
What are we all about?
The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.
Core ERP represents our largest software business, serving thousands of mid-market customers across the UK with our comprehensive Evolve Suite - a highly differentiated, integrated solution covering finance, HR, payroll and expenses that sets the standard for business management software in the mid-market.
At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you\'re excited about this role, (even if your previous experience doesn\'t align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity.
Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let\'s make a difference together.
Love Work. Love Life. Be You.
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
-
Industries
Software Development
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Marketing Director - Core ERP in London employer: The Access Group
The Access Group is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the fast-paced legal tech sector. Employees benefit from comprehensive training and development opportunities, ensuring personal and professional growth while working alongside industry leaders. Located in a vibrant area, the company promotes a healthy work-life balance and provides unique perks that make it an attractive place for ambitious sales professionals.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director - Core ERP in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Access Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Access Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Access Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Access Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director - Core ERP in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Access Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Access Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Access Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Access Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Access Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Access Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
