At a Glance
- Tasks: Lead digital-first demand generation campaigns to drive revenue growth and qualified leads.
- Company: Join The Access Group, a leading UK software provider with a vibrant culture.
- Benefits: Enjoy a competitive salary, 25 days leave, health contributions, and charity days.
- Other info: Collaborative team culture focused on innovation and personal development.
- Why this job: Make a real impact in a dynamic environment while advancing your career.
- Qualifications: Experience in B2B demand generation and strong understanding of marketing automation tools.
The predicted salary is between 55000 - 65000 £ per year.
We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.
Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.
What does Access offer you?
We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have three charity days allocated to support a cause that matters to you.
Please note: This is a hybrid role, with 1-2 days per week in our Loughborough office.
About you
You’re an experienced B2B Demand Generation marketer who knows how to turn marketing activity into qualified pipeline and revenue growth. You’re commercially minded, data-driven and understand how to build digital-first campaigns that generate high-quality opportunities, not just leads. You enjoy working collaboratively across Sales, Product, Content and Digital Marketing teams, and have a strong understanding of buyer journeys, ideal customer profiles (ICPs) and campaign performance. As a Senior Demand Generation Manager, you’ll lead by example, bringing additional experience, accountability and support to the wider team without direct line management responsibility.
Day-to-day, you will:
- Develop and deliver digital-first demand generation campaigns that drive qualified pipeline and revenue growth across the Reservations Suite.
- Own campaign strategy, collaborating with Content, Design, Web and Paid Media teams to bring campaigns to life.
- Partner with Sales to generate high-quality MQLs that convert into SQLs and customers.
- Use Marketo and HubSpot to measure performance, optimise campaigns and share insights with stakeholders.
- Stay up to date with emerging technologies, including AI, LLMs and Generative Engine Optimisation (GEO), to continually improve campaign performance.
Your skills and experience might also include:
- Proven experience delivering B2B demand generation campaigns within a digital-first environment.
- Strong understanding of buyer journeys, ideal customer profiles (ICPs) and multi-channel marketing.
- Experience using marketing automation and CRM platforms such as Marketo and HubSpot.
- Excellent commercial awareness, with the ability to analyse campaign performance and optimise results.
- Experience within SaaS or B2B technology is desirable, with hospitality or reservations software experience considered an advantage.
What are we all about?
The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used.
With over 9,300 talented individuals driving innovation and customer excellence, we’re shaping the future of work. And we want you to be part of it. At Access, people are at the heart of everything we do. We’re committed to creating an inclusive, high-performing culture where everyone feels valued, respected, and empowered to thrive. If you’re excited about this role - even if your experience doesn’t tick every box - you might be exactly who we’re looking for.
We believe in equality for all and the transformative power of diversity. So why not join our vibrant team, where you can love what you do, love how you live, and most importantly, be authentically you?
Let’s make a difference together.
Love Work. Love Life. Be You.
Senior Demand Generation Manager in Loughborough employer: The Access Group
The Access Group is an exceptional employer that prioritises employee success and growth, offering a dynamic hybrid work environment where innovation thrives. With a strong commitment to diversity and inclusion, employees are empowered to influence organisational design and drive meaningful change, all while enjoying opportunities for professional development in a fast-paced international setting.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Demand Generation Manager in Loughborough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Access Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Access Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Access Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Access Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Demand Generation Manager in Loughborough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Access Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Access Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Access Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Access Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Access Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Access Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
