At a Glance
- Tasks: Design and run customer lifecycle programmes to enhance engagement and growth.
- Company: Join a leading business management software provider with a vibrant culture.
- Benefits: Enjoy 25 days leave, health contributions, and charity days to support your passions.
- Other info: Be part of a diverse team committed to innovation and excellence.
- Why this job: Shape customer marketing and see the real impact of your work.
- Qualifications: Experience in customer marketing and familiarity with marketing automation tools.
The predicted salary is between 40000 - 50000 £ per year.
We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.
Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.
What does Access offer you?
We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have three charity days allocated to support a cause that matters to you.
About you:
You care about customers and the value they get from the products they use. You enjoy turning insight and data into clear, helpful marketing that supports growth and keeps customers engaged. You think commercially, but you keep things simple and practical. You’re comfortable working across Sales, Customer Success and Product, and you know how to translate what you hear into marketing that moves customers forward. At Access, we’ll give you the space to shape customer marketing in a meaningful way and see the impact of your work across the business.
Day-to-day, you will:
- Design and run customer lifecycle programmes that support onboarding, adoption, renewal and expansion, using customer behaviour and usage data to guide your approach.
- Build and manage upsell and cross-sell campaigns that help existing customers get more value from Access ERP Core and related products.
- Work closely with Sales and Customer Success to support renewals, spot growth opportunities and help turn customer interest into qualified sales conversations.
- Review campaign performance and customer engagement data to improve messaging, timing and channels over time.
Your skills and experiences might also include:
- Experience in customer marketing or lifecycle marketing within a business-to-business software or software as a service environment.
- Hands-on experience with marketing automation tools, such as Marketo, to build automated journeys and triggered campaigns.
- Confidence using customer data, product usage signals and customer relationship management systems to segment audiences and prioritise activity.
- A collaborative approach and the ability to explain marketing impact clearly to Sales, Customer Success and other stakeholders.
What are we all about?
The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used.
With over 9,300 talented individuals driving innovation and customer excellence, we’re shaping the future of work. And we want you to be part of it. At Access, people are at the heart of everything we do. We’re committed to creating an inclusive, high-performing culture where everyone feels valued, respected, and empowered to thrive. If you’re excited about this role - even if your experience doesn’t tick every box - you might be exactly who we’re looking for. We believe in equality for all and the transformative power of diversity. So why not join our vibrant team, where you can love what you do, love how you live, and most importantly, be authentically you?
Let’s make a difference together.
Love Work. Love Life. Be You.
Customer Marketing Manager in Loughborough employer: The Access Group
At Access, we pride ourselves on being an exceptional employer, offering a hybrid work environment that fosters collaboration and personal growth. With a strong commitment to employee development, competitive benefits including 25 days of leave and charity days, and a vibrant culture that values diversity and inclusion, we empower our team members to thrive both professionally and personally in our Loughborough headquarters. Join us to make a meaningful impact in customer marketing while enjoying a supportive and dynamic workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Marketing Manager in Loughborough
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills can help them achieve their goals. Tailor your message to highlight how you can add value to their customer marketing efforts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are keen to join the Access family!
We think you need these skills to ace Customer Marketing Manager in Loughborough
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Customer Marketing Manager role. Highlight your experience in customer marketing and how it aligns with what we do at Access. This shows us you’re genuinely interested and have done your homework!
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use specific examples from your past experiences that showcase your ability to turn insights into effective marketing strategies. We love seeing how you’ve made an impact in previous roles.
Be Authentic:We want to know the real you! Share your passion for customer engagement and how you believe in making a difference. Being authentic helps us see if you’ll fit into our culture of loving work and life.
Apply Through Our Website:For the best chance of success, make sure to apply through our website. It’s the easiest way for us to keep track of your application and ensures you’re considered for the role. Plus, it’s super straightforward!
How to prepare for a job interview at The Access Group
✨Know Your Customer Marketing
Make sure you brush up on customer marketing principles, especially in a B2B context. Be ready to discuss how you've used data and insights to drive customer engagement and growth in your previous roles.
✨Showcase Your Collaboration Skills
Since this role involves working closely with Sales and Customer Success, prepare examples of how you've successfully collaborated with different teams. Highlight any specific projects where your input made a significant impact.
✨Familiarise Yourself with Marketing Tools
If you have experience with marketing automation tools like Marketo, be prepared to discuss how you've used them to create automated journeys or campaigns. If not, do some research on these tools and be ready to talk about how you'd approach using them.
✨Prepare for Data-Driven Discussions
Expect questions about how you analyse campaign performance and customer engagement data. Think of specific metrics you've tracked in the past and how they informed your marketing strategies. This will show your analytical side and your ability to adapt based on data.
