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- Tasks: Lead go-to-market strategies and drive product launches to boost revenue.
- Company: Join a dynamic team at Access, committed to innovation and inclusivity.
- Benefits: Competitive salary, 25 days holiday, matched pension scheme, and charity day.
- Why this job: Make an impact by launching products that enhance customer experiences.
- Qualifications: Experience in B2B SaaS marketing and proven success in product launches.
- Other info: Thriving environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Overview Join the Access family as a GTM Manager covering a 12âmonth maternity role within the People Division. We\âre looking for a passionate leader to drive key product and marketing initiatives that accelerate incremental revenue.Responsibilities Lead strategic goâtoâmarket planning, collaborating with Product Management, Propositions leads and Marketing to design the optimum launch approach for new products or core feature launches.Coordinate product launches and releases, managing crossâfunctional operational readiness and delivering all sales enablement and marketing assets.Ensure the portfolio of existing and new products achieves divisional targets through innovative and wellâexecuted product marketing initiatives.Identify crossâsell opportunities and secure support from the Product Marketing Director to execute appropriate marketing initiatives.Develop product propositions, positioning and messaging that create competitive advantage for customers and prospects.Deliver sales enablement assets, improving conversion rates and supporting the selling process for strategic products.Understand the buying process and buyer DNA, brief internal teams as part of the launch process.Execute lead generation campaigns and provide relevant content to marketing peers.Champion the voice of the customer and central product proposition in planning and execution forums.Orchestrate the optimum customer journey for each new product and refine the experience for existing core products.Serve as the market intelligence expert on buyers, competition and winâagainst strategies, communicating insights to stakeholders.Develop customer success stories and collateral to increase customer happiness and support product crossâsell and upâsell.Qualifications Proven experience in software product marketing and GTM, preferably in B2B SaaS.Demonstrated success in launching products and executing GTM plans.Experience creating compelling marketing and sales enablement materials.Track record of implementing successful product launch and lead generation campaigns across media and channels.Ability to manage multiple tactical projects with tight deadlines and support big strategic initiatives.Adaptable, flexible and thrive in an agile and dynamic environment with strong project management skills.Benefits Competitive salary, 25 days holiday (increasing with tenure) and a matched pension scheme. Choose from a range of benefits to suit your needs. Access gives back with one charity day allocated to support a cause that matters to you.We are committed to creating a welcoming and inclusive environment where everyone can thrive. Equality for all is a core value, and we wholeheartedly believe in the transformative power of diversity.
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GTM Manager (12 months maternity cover) employer: The Access Group
Contact Detail:
The Access Group Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land GTM Manager (12 months maternity cover)
â¨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at companies you're interested in. A friendly chat can lead to insider info and even referrals that could land you an interview.
â¨Tip Number 2
Prepare for the interview by researching the company and its products. Understand their market position and be ready to discuss how your skills can help them achieve their goals. We want you to shine!
â¨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. The more comfortable you are talking about your experience and skills, the better you'll perform when it counts.
â¨Tip Number 4
Donât forget to follow up after your interview! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, itâs a great chance to reiterate why youâre the perfect fit!
We think you need these skills to ace GTM Manager (12 months maternity cover)
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV speaks directly to the GTM Manager role. Highlight your experience in software product marketing and any successful product launches you've been part of. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can drive key product and marketing initiatives. Be sure to mention any relevant projects that showcase your ability to manage multiple tactical projects.
Showcase Your Achievements: Donât just list your responsibilities; show us what you've achieved! Include metrics or examples of successful campaigns you've executed, especially those that improved conversion rates or generated leads. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you donât miss out on any important updates. Plus, itâs super easy!
How to prepare for a job interview at The Access Group
â¨Know Your GTM Strategy
Before the interview, brush up on your go-to-market strategies. Be ready to discuss specific examples of how you've successfully launched products in the past, especially in a B2B SaaS context. This will show that you understand the role and can hit the ground running.
â¨Showcase Your Collaboration Skills
This role requires working closely with various teams like Product Management and Marketing. Prepare anecdotes that highlight your ability to collaborate effectively across departments. Think about times when you coordinated product launches or managed cross-functional teams.
â¨Demonstrate Market Intelligence
Be prepared to talk about your understanding of the market landscape, including buyer behaviour and competitive analysis. Bring insights about current trends in the industry and how they could impact the company's product strategy. This will position you as a knowledgeable candidate who can contribute valuable insights.
â¨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and adaptability. Think through potential challenges you might face in this role, such as managing tight deadlines or executing lead generation campaigns, and be ready to share how you'd tackle them.