At a Glance
- Tasks: Lead demand generation strategies and campaigns for innovative ordering solutions.
- Company: The Access Group is a leading provider of business management software, empowering over 100,000 customers globally.
- Benefits: Enjoy flexible office work, 25 days holiday, a matched pension scheme, and a charity day to support your cause.
- Other info: We believe in equality and the transformative power of diversity; your unique background could be a perfect fit!
- Why this job: Join a vibrant team that values diversity and offers opportunities for personal and professional growth.
- Qualifications: Experience in B2B demand generation, digital campaigns, and marketing automation tools like Marketo and Salesforce.
The predicted salary is between 30000 - 48000 £ per year.
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Talent Acquisition Advisor - The Access Group
Demand Gen Marketing Manager - Hospitality (Ordering Suite)
We\'re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.
Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what\'s important to them.
What does Access offer you?
We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We\'ll work with you to progress your success plan and provide opportunities to accelerate your career.
On top of a competitive salary, our standard 25 days holiday (which goes up the longer you\'re with us), and a matched pension scheme, you\'ll also be able to choose from a range of benefits to suit you. We\'re an organisation that likes to give back, so you\'ll also have one charity day allocated to support a cause that matters to you.
About you:
As Demand Generation Manager for our Ordering Suite, you\'ll develop marketing strategy for our comprehensive ordering solutions - combining EPOS and QikServe technologies to deliver mobile ordering, order-at-table, till systems, kiosks, and kitchen displays.
This role is critical to driving pipeline and OI targets for our Evo launch, creating new business opportunities either net new to Access or through cross-selling within our software portfolio. You\'ll report to the Marketing Director in Front of House, working closely with marketing, propositions, and operations teams
Day-to-day, you will:
• Develop multi-channel demand generation strategies for Evo launch objectives and Ordering Suite revenue targets, designing and managing campaigns that drive new business and cross-selling opportunities throughout the customer lifecycle
• Oversee digital channels and content creation including advertising, email, SEO, webinars, events, and social media whilst briefing content teams to create product materials that showcase ordering solution capabilities
• Utilise marketing automation and analytics tools such as Marketo, Salesforce, and Google Analytics to measure and optimise campaign performance across all channels
• Enable sales teams with resources and tools to generate pipeline and close ordering solution deals, collaborating with GTM/Business Readiness and Propositions teams to support revenue objectives
Your skills and experiences might also include:
• Proven B2B demand generation experience in software/technology with demonstrable digital campaign success, working collaboratively with Sales and proposition teams
• Strong customer journey and conversion expertise with a data-driven approach using marketing automation tools such as Marketo, Salesforce, and Google Analytics
• Multi-channel programme delivery experience across earned (SEO/SEM, email), paid (PPC, social), and owned channels with eagerness to develop knowledge in AI search, LLMs, and GEO
• Results-driven mindset with launch experience and hunger for impact in fast-paced scenarios, with hospitality market knowledge beneficial but not essential
What are we all about?
The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.
At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you\'re excited about this role, (even if your previous experience doesn\'t align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity.
Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let\'s make a difference together.
Seniority level
Seniority level
Not Applicable
Employment type
Employment type
Full-time
Job function
Job function
MarketingIndustries
Software Development
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#J-18808-LjbffrDemand Gen Marketing Manager in Loughborough employer: The Access Group
The Access Group is an exceptional employer that fosters a vibrant and inclusive work culture, encouraging employees to thrive both personally and professionally. With a commitment to employee development, competitive benefits including 25 days of holiday and a matched pension scheme, and a focus on meaningful work, this role in Loughborough offers the chance to make a significant impact in the hospitality sector while enjoying a balanced work-life environment.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Gen Marketing Manager in Loughborough
✨Tip Number 1
Familiarise yourself with the latest trends in demand generation, especially in the software and technology sectors. Understanding current strategies and tools will help you speak confidently about your ideas during interviews.
✨Tip Number 2
Network with professionals in the hospitality and software industries. Attend relevant events or webinars to connect with potential colleagues and learn more about the company culture at The Access Group.
✨Tip Number 3
Prepare to discuss specific examples of successful multi-channel campaigns you've managed. Highlight your experience with marketing automation tools like Marketo and Salesforce, as these are crucial for the role.
✨Tip Number 4
Research The Access Group's products and services thoroughly. Being able to articulate how your skills can directly contribute to their goals will set you apart from other candidates.
We think you need these skills to ace Demand Gen Marketing Manager in Loughborough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in demand generation and marketing strategies. Use keywords from the job description to demonstrate that you meet the specific requirements of the Demand Gen Marketing Manager role.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for the role and the company. Mention specific achievements in previous roles that align with the responsibilities outlined in the job description, such as successful multi-channel campaigns or experience with marketing automation tools.
Showcase Relevant Skills:In your application, emphasise your experience with digital marketing channels, analytics tools, and collaboration with sales teams. Highlight any familiarity with the hospitality sector, even if it's not essential, to strengthen your application.
Proofread and Edit:Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in a marketing role.
How to prepare for a job interview at The Access Group
✨Know Your Demand Generation Strategies
Familiarise yourself with various demand generation strategies, especially those relevant to the hospitality sector. Be prepared to discuss how you would develop multi-channel campaigns for the Evo launch and how these strategies can drive new business opportunities.
✨Showcase Your Digital Marketing Skills
Highlight your experience with digital marketing tools like Marketo, Salesforce, and Google Analytics. Be ready to provide examples of successful campaigns you've managed and how you measured their performance.
✨Understand the Customer Journey
Demonstrate your knowledge of the customer journey and conversion optimisation. Discuss how you would use a data-driven approach to enhance customer experiences and drive conversions across different channels.
✨Emphasise Collaboration
Since this role involves working closely with sales and propositions teams, be sure to highlight your collaborative skills. Share examples of how you've successfully partnered with other departments to achieve marketing goals.
