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- Tasks: Lead dynamic digital communications and create impactful campaigns that resonate with audiences.
- Company: Join an award-winning team that values creativity and collaboration.
- Benefits: Flexible working options, generous benefits, and a supportive work environment.
- Why this job: Make a real difference with your ideas in a vibrant digital space.
- Qualifications: Experience in social media strategy and content creation is essential.
- Other info: Diverse team culture welcoming all backgrounds and perspectives.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We’re looking for a Senior Digital Communications Adviser to join our award-winning Communications & Marketing team. You’ll deliver a dynamic digital communications and work on high-profile digital communications that make a difference to peoples’ lives, such as our famous “Pension Attention” campaign.
Working closely with the Marketing & Brand Manager and the Communications Manager, you’ll promote a “digital-first” approach to ABI communications and will have the opportunity to develop and deliver digital campaigns, bringing new ideas and creativity to the ABI’s web and social media channels. This is a perfect opportunity for someone who wants autonomy to determine how social media can be best used to deliver our messages and reach the right audience.
When meeting us, you’ll quickly discover that the best thing about the ABI is the people. We’re hugely proud that 98% feel the ABI cares about their wellbeing and we are empowered to bring our whole self to work without fear of judgment. We work at the forefront of policy development - helping to get things right before they are implemented and ironing out bumps where they are identified in existing rules. Our team is made up of people who are new to insurance, those who are highly experienced, and everyone in-between, so we welcome people from all industry backgrounds.
What’s the job?
- Own the ABI social media channels (these include, but are not limited to, X, LinkedIn and Instagram), and develop and design content across them, working with communications colleagues to support the delivery of the ABI’s digital campaigns. This includes the production of video and infographics.
- Support the Executive Team with their social media channels.
- Develop the content strategy for the ABI website and social media channels.
- Work with the Marketing & Brand Manager, both supporting and developing digital campaigns, including working with agencies where appropriate.
- Oversee the social media content calendar and blog schedule, ensuring a steady stream of content is shared throughout the year.
- Report and evaluate analytics on the success of our content, making recommendations for refinements and improvements.
- Work with the Digital & Web Officer to support ABI web content, ensuring that it is accurate, timely, engaging for our audiences, contributes to positive user experiences, and advances organisational strategies.
What skills do you need?
- Social media expertise – you have experience of delivering complex social media strategies across a variety of platforms for an organisation.
- Content creation – you have excellent digital content creation skills: adept at producing graphics, infographics, idents, along with video production and editing skills and the ability to implement and optimise integrated social media campaigns.
- Design expertise – you know your way around the Adobe suite, including Illustrator, Photoshop, InDesign and Canva and have real-world application of these tools in a work context.
- Analytics – you have an excellent understanding and assessment of analytics to evidence strategy, reporting on channel and campaign performance, identifying risk and issues, and influencer engagement.
- Communication – you work collaboratively and proactively with your colleagues and have a talent for turning complex information into simple, web-appropriate, relevant and engaging formats.
- Organisation – you know how to plan content and manage your workload independently to meet deadlines.
We encourage you to apply, even if you don’t have all the skills above right now. Throughout the interview and assessment process, we will be looking for you to demonstrate our values; We are Brave; We take Ownership; We are Appreciative; We are Human and We are Curious.
How do I apply for this job?
Follow the application link and you’ll be taken to our simple online application form. You’ll be asked for your CV and some examples of your social media work, as well as a bit more detail on your campaigns experience.
Do we offer flexible/hybrid working?
Yes - we are open to flexible, part time and/or job share working – please let us know if this would be your preference. We work in a hybrid way with at least 40% of our time in the office.
Inclusion matters to us
We welcome applications from candidates from all backgrounds and we run our application process in a way that removes bias as much as possible and allows everyone equal opportunity to demonstrate their suitability. We are proud to be a Disability Confident employer and are committed to making adjustments to help you perform at your best in our recruitment process. Additionally, where practicable, we offer an interview to disabled candidates who meet the minimum requirements for a role. To discuss, please contact careers@abi.org.uk
To find out more
You can find lots more information on our careers page, including details of our generous benefits package and who we are as an organisation.
Senior Digital Communications Adviser employer: The ABI
Contact Detail:
The ABI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Communications Adviser
✨Tip Number 1
Get your social media game on point! Showcase your expertise by sharing examples of your previous campaigns and content. Use platforms like LinkedIn to connect with industry professionals and engage in conversations that highlight your skills.
✨Tip Number 2
Don’t just apply; network! Reach out to current or former employees at ABI through social media. Ask them about their experiences and any tips they might have for standing out in the application process.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of digital communications trends. Be ready to discuss how you can bring creativity to ABI’s campaigns, especially around their well-known initiatives like 'Pension Attention'.
✨Tip Number 4
Finally, don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our awesome team at ABI.
We think you need these skills to ace Senior Digital Communications Adviser
Some tips for your application 🫡
Show Off Your Social Media Skills: Make sure to highlight your experience with social media strategies in your application. We want to see how you've used platforms like X, LinkedIn, and Instagram to engage audiences and deliver messages effectively.
Be Creative with Your Content Examples: When sharing examples of your work, don’t just stick to text. Include graphics, infographics, or videos that showcase your content creation skills. We love seeing creativity in action!
Tailor Your CV to the Role: Take a moment to tweak your CV so it aligns with the job description. Highlight relevant experiences and skills that match what we’re looking for in a Senior Digital Communications Adviser.
Apply Through Our Website: Don’t forget to apply through our website! It’s super easy and ensures your application gets to us directly. Plus, you’ll find all the info you need about the role and our team there.
How to prepare for a job interview at The ABI
✨Know Your Digital Stuff
Make sure you brush up on the latest trends in digital communications and social media strategies. Be ready to discuss your experience with platforms like X, LinkedIn, and Instagram, and how you've used them to engage audiences effectively.
✨Showcase Your Creativity
Prepare examples of your content creation skills, especially graphics and video production. Bring along a portfolio or links to your work that demonstrate your ability to create engaging and visually appealing content.
✨Understand Analytics
Familiarise yourself with how to assess the performance of digital campaigns. Be prepared to talk about specific metrics you've tracked in the past and how you've used that data to refine strategies and improve engagement.
✨Embrace Their Values
During the interview, reflect on how you embody the values of bravery, ownership, appreciation, humanity, and curiosity. Think of examples from your past experiences that illustrate these traits, as they are looking for candidates who align with their culture.
