Senior Digital Communications Adviser in London

We’re looking for a Senior Digital Communications Adviser to join our award-winning Communications & Marketing team. You’ll deliver a dynamic digital communications and work on high-profile digital communications that make a difference to peoples’ lives, such as our famous “Pension Attention” campaign.

Working closely with the Marketing & Brand Manager and the Communications Manager, you’ll promote a “digital-first” approach to ABI communications and will have the opportunity to develop and deliver digital campaigns, bringing new ideas and creativity to the ABI’s web and social media channels. This is a perfect opportunity for someone who wants autonomy to determine how social media can be best used to deliver our messages and reach the right audience.

When meeting us, you’ll quickly discover that the best thing about the ABI is the people. We’re hugely proud that 98% feel the ABI cares about their wellbeing and we are empowered to bring our whole self to work without fear of judgment. We work at the forefront of policy development - helping to get things right before they are implemented and ironing out bumps where they are identified in existing rules. Our team is made up of people who are new to insurance, those who are highly experienced, and everyone in-between, so we welcome people from all industry backgrounds.

What’s the job?

• Own the ABI social media channels (these include, but are not limited to, X, LinkedIn and Instagram), and develop and design content across them, working with communications colleagues to support the delivery of the ABI’s digital campaigns. This includes the production of video and infographics.
• Support the Executive Team with their social media channels.
• Develop the content strategy for the ABI website and social media channels.
• Work with the Marketing & Brand Manager, both supporting and developing digital campaigns, including working with agencies where appropriate.
• Oversee the social media content calendar and blog schedule, ensuring a steady stream of content is shared throughout the year.
• Report and evaluate analytics on the success of our content, making recommendations for refinements and improvements.
• Work with the Digital & Web Officer to support ABI web content, ensuring that it is accurate, timely, engaging for our audiences, contributes to positive user experiences, and advances organisational strategies.

What skills do you need?

• Social media expertise – you have experience of delivering complex social media strategies across a variety of platforms for an organisation.
• Content creation – you have excellent digital content creation skills: adept at producing graphics, infographics, idents, along with video production and editing skills and the ability to implement and optimise integrated social media campaigns.
• Design expertise – you know your way around the Adobe suite, including Illustrator, Photoshop, InDesign and Canva and have real-world application of these tools in a work context.
• Analytics – you have an excellent understanding and assessment of analytics to evidence strategy, reporting on channel and campaign performance, identifying risk and issues, and influencer engagement.
• Communication – you work collaboratively and proactively with your colleagues and have a talent for turning complex information into simple, web-appropriate, relevant and engaging formats.
• Organisation – you know how to plan content and manage your workload independently to meet deadlines.

We encourage you to apply, even if you don’t have all the skills above right now. Throughout the interview and assessment process, we will be looking for you to demonstrate our values; We are Brave; We take Ownership; We are Appreciative; We are Human and We are Curious.

How do I apply for this job?

Follow the application link and you’ll be taken to our simple online application form. You’ll be asked for your CV and some examples of your social media work, as well as a bit more detail on your campaigns experience.

Do we offer flexible/hybrid working?

Yes - we are open to flexible, part time and/or job share working – please let us know if this would be your preference. We work in a hybrid way with at least 40% of our time in the office.

Inclusion matters to us

We welcome applications from candidates from all backgrounds and we run our application process in a way that removes bias as much as possible and allows everyone equal opportunity to demonstrate their suitability. We are proud to be a Disability Confident employer and are committed to making adjustments to help you perform at your best in our recruitment process. Additionally, where practicable, we offer an interview to disabled candidates who meet the minimum requirements for a role.

To find out more, you can find lots more information on our careers page, including details of our generous benefits package and who we are as an organisation.