Press Officer in London

We’re looking for a Communications Adviser to work on the front line of the ABI media team and to contribute to the wider comms function, generating proactive media coverage, managing reactive enquiries and representing our work to members and stakeholders. This is a great opportunity to join a fast-paced, highly respected press office. We deal with the full breadth of national, regional and trade media, across print, online and broadcast. And we handle a wide range of issues that really matter both to consumers and the insurance and long-term savings industry.

When meeting us, you’ll quickly discover that the best thing about the ABI is the people. We’re hugely proud that 98% feel the ABI cares about their wellbeing and we are empowered to bring our whole self to work without fear of judgment. We work at the forefront of policy development - helping to get things right before they are implemented and ironing out bumps where they are identified in existing rules. Our team is made up of people who are new to insurance, those who are highly experienced, and everyone in-between, so we welcome people from all industry backgrounds.

What’s the job?

• Dealing with reactive media enquiries, drafting responses with policy colleagues and ensuring us and our industry are portrayed as positively as possible in the media and to stakeholders.
• Proactively generating media opportunities for us and maintaining good relationships with national, trade and broadcast media.
• Writing and tailoring articles, comment, press releases, social media content, speeches and briefings for a wide range of audiences.
• Helping colleagues prepare for broadcast opportunities and act as a respected spokesperson yourself on occasions.
• Devising and implementing digital content ideas for our website and across all our social media platforms.
• Monitoring relevant media coverage and analysing the success of our own activity.

Please note you will participate in the out‑of‑hours rota (shared among the team), dealing with urgent media enquiries during evenings and weekends when necessary.

What skills do you need?

• Press office knowledge – you’ve worked in public relations, journalism or media relations, including dealing with national media and know how to deal with media enquiries.
• Amazing comms skills – you can write engaging, concise content tailored to a variety of audiences and get traction with the media with the content you produce.
• Relationship management – as well as knowing how to deal with press enquiries, you’re a professional, helpful colleague and can work effectively with a range of external stakeholders.
• Digitally‑savvy – you know how to use digital and social media in a professional context.
• Organisation – you can manage a very fast‑paced, busy and reactive workload and juggle multiple priorities with ease.

Benefits and working arrangements: Yes – we are open to flexible, part time and/or job share working – please let us know if this would be your preference. We work in a hybrid way with at least 40% of our time in the office.

Inclusion matters to us: We welcome applications from candidates from all backgrounds and we run our application process in a way that removes bias as much as possible and allows everyone equal opportunity to demonstrate their suitability. We are proud to be a Disability Confident employer and are committed to making adjustments to help you perform at your best in our recruitment process. Additionally, where practicable, we offer an interview to disabled candidates who meet the minimum requirements for a role.