Director of Membership & Commercial Development in London

We are seeking an exceptional strategic leader to join the ABI as Director of Membership & Commercial Development. This is a rare opportunity to shape how a major industry body delivers value to its members, at a time of significant change for the insurance and long-term savings sector.

This is a critical Executive Team role responsible for shaping and delivering a clear and compelling membership and commercial strategy that drives engagement, long-term relevance, and sustainable revenue growth. You will lead a multi-disciplinary directorate spanning membership, events, training, and commercial partnerships, ensuring the ABI remains central to its members and responsive to a rapidly evolving industry.

You’ll own the end-to-end member value proposition—using insight, data, and strong stakeholder relationships to continuously evolve our offer, including where we need to adapt our membership and commercial model to remain relevant and sustainable. This is a high-impact role combining strategic thinking with delivery. You will influence organisational direction, build trusted relationships at the most senior level across the sector, and ensure our commercial activities deliver real value to members while supporting the ABI’s long-term sustainability.

What skills do you need?

• You will be a proven senior leader with a strong track record of delivering membership growth and commercial success, ideally within a membership body, professional services environment, or similarly complex organisation.
• Strategic leadership experience, with the ability to shape and deliver organisation-wide membership and commercial strategies.
• Strong commercial acumen, including ownership of revenue targets and a track record of developing new products, partnerships and income streams.
• Expertise in membership models, including engagement, retention, value proposition development and designing effective fee and pricing frameworks.
• Experience of developing and evolving events and/or training portfolios as both member value drivers and commercial products.
• A data-driven mindset, using CRM systems, market insight, and customer data to inform decision-making.
• Outstanding stakeholder management skills, with the ability to influence at CEO and Board level.
• A collaborative and inclusive leadership style, with experience of building high-performing teams.
• Excellent communication skills, with the ability to convey complex ideas clearly and persuasively.
• An understanding of the UK insurance, pensions, or long-term savings sector is advantageous but not essential.

Why work here?

When meeting us, you’ll quickly discover that the best thing about the ABI is the people. We’re hugely proud that 98% feel the ABI cares about their wellbeing and we are empowered to bring our whole self to work without fear of judgment. You will operate at the heart of the UK insurance and long-term savings industry, working closely with CEOs and senior leaders on the issues that matter most to the sector.

We work at the forefront of policy development – helping to get things right before they are implemented and ironing out bumps where they are identified in existing rules. Our team is made up of people who are new to insurance, those who are highly experienced, and everyone in-between, so we welcome people from all industry backgrounds.

Inclusion matters to us

We welcome applications from candidates from all backgrounds and we run our application process in a way that removes bias as much as possible and allows everyone equal opportunity to demonstrate their suitability. We are proud to be a Disability Confident employer and are committed to making adjustments to help you perform at your best in our recruitment process. Additionally, where practicable, we offer an interview to disabled candidates who meet the minimum requirements for a role.