SEO Specialist

Assuming The AA is just about roadside help? There’s more to us than meets the eye. The AA is one of the UK’s most well-known and trusted brands. We provide a range of services to millions of customers, from roadside assistance to insurance and driving lessons. Our mission is to help keep Britain moving, and we’re looking for dedicated individuals to join our team. Are you ready to join?

The primary objective of this position is to assist in implementing the SEO strategy for the Insurance and SMR P&Ls. As part of this role, you’ll support the execution of on-site, off-site, content, and technical SEO activities. Collaborating closely with the Technical SEO Manager and Content Editors, you’ll implement site changes and engage with various stakeholders across the organisation to understand product and commercial priorities. Additionally, you’ll work closely with our agency to deliver effective SEO initiatives and help the Head of SEO optimise our relationship for growth aligned with P&L business goals. This role is based in the digital marketing team at our London Blackfriars office, with occasional travel to other UK offices. The successful candidate will collaborate with the Director of Digital Marketing, the Head of SEO, Content Editor, Developers, and Commercial teams within each business unit.

What will I be doing?

• Supporting SEO Strategy Implementation: Assist the Head of SEO in implementing the SEO strategy for your P&Ls to drive incremental traffic and revenue opportunities for the business.
• Day-to-Day SEO Activity Management: Maintain day-to-day SEO activity plans across on-site, off-site, content, and technical areas for AA Insurance and SMR business segments.
• Stakeholder Liaison and Reporting: Collaborate with P&L stakeholders to support broader P&L initiatives and provide performance reports.
• Collaboration with Content Editors, Developers, and Technical SEO Manager: Work closely with Content Editors, Developers, and the Technical SEO Manager to ensure timely and accurate delivery of actions and measure their impact.
• Direct Execution of Recommendations: Make changes directly through our CMS to execute SEO recommendations whenever possible.
• Agency Relationship Management: Assist the Head of SEO in maintaining day-to-day communication with our agency to ensure efficient delivery of actions aligned with our SEO strategy.
• Search Intent Research and Content Recommendations: Conduct search intent research to understand customer search behaviour and translate findings into content recommendations.
• Competitor Analysis and Action Identification: Analyse organic search results to identify opportunities, risks, and trends related to competitors and take appropriate actions.
• Impact Measurement and Reporting: Report and measure the impact of website changes on rankings, share of voice, CTR, visits, and other performance signals.
• Market Insights and Stakeholder Communication: Monitor market changes, competitor shifts, and our performance to provide relevant insights for internal reports and meetings and assist the Head of SEO in managing commercial stakeholders by presenting performance updates and insights on competitive landscape changes.
• Group-Wide SEO Best Practices and Processes: Support the team in developing Group-wide SEO best practices and integrated processes as needed.

What do I need?

• SEO Knowledge: Possess a strong understanding of SEO best practices for on-page, off-page, and technical aspects.
• Innovative Approach: Continuously demonstrate innovation and initiative in SEO strategies and tactics.
• Performance-Driven: Target-oriented and focused on driving performance improvements.
• Analytics and Tools Proficiency: Familiarity with Google Analytics for reporting and analysis, as well as expertise in SEO tracking and auditing tools.
• Communication and Organisation: Excellent communication, organisational, and presentation skills.
• Business Impact Awareness: Commercially minded, recognising the impact of digital experiences on customer outcomes and business results.
• Effective Task Management: Organised and capable of handling multiple tasks simultaneously.
• Deadline Adherence: Proven track record of meeting deadlines.
• Time Management Skills: Demonstrated effective time management abilities.
• Passion for Digital Marketing: Clearly passionate about digital marketing, content, and prioritising customer needs.

Additional Information

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including: Free AA breakdown membership from day 1, 50% discount for family and friends in the first year plus discounts on other AA products, 25 days annual leave plus bank holidays + the option to buy additional annual leave, Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family, Pension scheme available up to 7% contribution, Access to the EV discount scheme. Plus, so much more! We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change. As part of the onboarding process, we complete several pre-employment checks including work reference, credit, and criminal record checks. We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested.