Marketing Manager, Strategy, Planning and Operations

Company description

The AA is one of the UK’s most well-known and trusted brands. We provide a range of driving services to millions of customers, from roadside assistance to insurance and driving lessons. Our mission is to create confidence for drivers now and for the future, so when you’re with the AA, you’re Always Ahead.

There has never been a better time to join Marketing at the AA, following a period of transformation, having recently launched an award-winning new brand positioning and creative platform, ‘It’s OK, I’m with the AA’ and partnering with brands such as LADbible and Red Bull, as well as artist and creators, Kurupt FM. And this is just the start.

This role is integral to the success of the new Strategy, Planning and Operations function within Group Marketing, leading on dual day-to-day responsibilities which cover Strategy and Planning across Group Marketing and the transformation of Customer Operations Communications to a more digital-led experience.

You will build up a central view of what everyone across Marketing is up to, with a focus on improving strategic alignment of all group marketing communications through new monthly, quarterly, and annual planning review processes. You will also be supporting the delivery of integral strategic marketing initiatives, such as reviewing group segmentation and evolving marketing effectiveness.

In addition, the Customer Operations part of the role involves operating the day-to-day relationship with our new end-to-end supplier, Paragon, who is responsible for managing fulfilment of all transactional communications and Marketing DMs.

What will I be doing?

• Strategic Marketing Planning: Facilitate and support seamless delivery of newly established Group Marketing monthly, quarterly, and annual planning processes, which provides central marketing visibility and supports P&Ls with their marketing plans.
• Strategic Marketing Initiatives: Support delivery of strategic group marketing initiatives, such as evolving existing segmentation and reviewing our approach to Marketing Effectiveness.
• Group Marketing Communications Plan Management: Assist in managing and communicating the overall group marketing communications plan by collaborating closely with Group Marketing and business area marketing leads.
• Group Marketing KPI Visibility: Work alongside the Group Marketing Analyst in harnessing the insight from the monthly Group KPI performance overview.
• Marketing Insight Sharing: Capture, process, and share marketing performance insight across the AA group.
• Unified Messaging Ownership: Manage the day-to-day of Group Marketing Messaging Log.
• Customer Operations Communication Transformation: Be across the full suite of transactional and marketing direct-mail communications across the AA group.
• Communications Optimisation: Drive forward an optimised customer experience.
• Briefing Processes and Foresight: Play a key role in integrated BTL briefing processes.
• Financial Management: Ensure seamless and timely financial management with internal teams and the supplier.

What do I need?

• Marketing Strategy & Planning: Experience in setting marketing communication plans.
• Marketing Effectiveness: Experience in evaluating marketing performance.
• Customer Communications: Experience in managing BTL communications.
• Supplier Management: Experience in managing day-to-day relationships with suppliers.
• Effective Communication: Ability to convey complex issues and concepts simply.
• Stakeholder Relationships: Experience in creating strong relationships quickly.
• Project Management: Proven ability to deliver projects effectively end-to-end.
• Drive and Passion: Motivated individual with the energy to enhance business performance.
• Continuous Learning: Demonstrates a hunger for knowledge and skill development.
• Strong educational background: At least a 2:1 degree, ideally in a related field e.g., Business or Marketing.

Additional Information

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

• Free AA breakdown membership from day 1.
• 25 days annual leave plus bank holidays + the option to buy additional annual leave.
• Pension scheme available up to 7% contribution.
• Access to the EV discount scheme.

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers.