At a Glance
- Tasks: Lead and innovate content design for impactful digital journeys.
- Company: Join the UK's leading motoring organisation with a century of evolution.
- Benefits: Enjoy a competitive salary, annual bonus, and private medical insurance.
- Other info: Hybrid working model with excellent career progression opportunities.
- Why this job: Shape user-centred content and drive real change in a dynamic environment.
- Qualifications: Senior level expertise in content design and team leadership required.
The predicted salary is between 60000 - 80000 £ per year.
Company Overview For over a century, we've been evolving and adapting.
Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers.
From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all.
As we continue to expand, diversify, and modernise, joining us as a Lead Content Designer means you'll play a crucial role in our success and be part of this exciting motoring journey.
Position Lead Content Designer – 12‑Month Fixed Term Contract (FTC).
Additional benefits: Annual Bonus, Cash‑Car Allowance, Private Medical Insurance.
Responsibilities Set the vision, standards, governance and frameworks for content design across large scale digital journeys.
Lead, coach and develop the content design team, building capability, confidence and clear progression pathways.
Champion accessible, inclusive, user‑centred and compliant content, including FCA aligned best practice where relevant.
Partner with Product, Design, CRO, Legal, Compliance and senior business stakeholders to align content strategy with customer and business outcomes.
Use research, behavioural data, performance insight and customer evidence to shape content decisions and improve journey performance.
Drive continuous improvement in content design practice, including the responsible use of emerging tools and AI where they can improve quality, consistency and efficiency.
Qualifications Senior level content design, UX writing or content strategy expertise, gained across complex digital journeys and customer focused environments.
Experience in acquisition‑led, commercial, regulated or customer service‑based organisations would be beneficial, particularly where content has had a clear impact on conversion, digital self‑service, customer understanding or service outcomes.
Strong knowledge of UX, accessibility, inclusive design, plain English and regulatory compliance, with the ability to embed best practice across teams.
A proven track record of leading content design strategy at organisational level, not just delivering individual content changes.
Experience building, coaching and developing content design teams, including capability frameworks, standards and ways of working.
The ability to influence senior stakeholders, challenge constructively and secure alignment across product, customer experience and business priorities.
Confidence using research, data and performance insight to demonstrate measurable impact for customers and the organisation.
Benefits 25 days annual leave plus
StudySmarter Expert Advice🤫
We think this is how you could land Lead Content Designer in London
✨Show Off Your Portfolio
In the world of UX/UI design, your portfolio speaks volumes! Make sure it's packed with your best work and showcases your process, not just the final product. We want to see how you tackle design challenges, so consider adding case studies that reflect your thought process and user-centric approach.
✨Get Involved in Design Communities
Jump into local or online design meetups and workshops! Places like UXPA or local design events can be goldmines for networking and learning. Plus, mingling with fellow designers can introduce you to potential job openings that might not be listed elsewhere.
✨Tailor Your Applications
When you find a role that excites you, like the one at The AA for a Lead Content Designer, make your application count! Highlight specific projects and skills that directly relate to the job description. Hiring managers are looking for candidates who fit into their specific team, so show them you’re the one!
✨Leverage Social Media
Don't underestimate the power of social media in finding a UX/UI design job! Follow design leaders on platforms like Twitter or Instagram, share your work, and engage in conversations. It’s a great way to get noticed by recruiters and even catch wind of openings at companies like The AA before they go live!
We think you need these skills to ace Lead Content Designer in London
Some tips for your application 🫡
Showcase Your Design Process:When you're applying for a UX/UI Design role like Lead Content Designer at The AA, make sure to include examples that clearly highlight your design process. We want to see not just the final product but also the journey that led you there—wireframes, user personas, and iterations demonstrate your thought process and user-centric approach!
Tailor Your Portfolio:A tailor-made portfolio is crucial for a full-time design role! Curate your best projects that align with the kind of work The AA does. We suggest including 3-5 case studies that showcase a variety of skills such as wireframing, prototyping, and user testing to really make your application pop.
Craft a Compelling Cover Letter:Your cover letter should not just be a summary of your CV. Use it to express why you’re excited about UX/UI Design and what draws you specifically to The AA. Mention any relevant experience, tools you’re proficient in (like Sketch or Figma), and how you can contribute to their projects.
Highlight Collaboration Skills:In the world of UX/UI Design, teamwork is crucial. Make sure to highlight any past experiences where you worked in cross-functional teams. Illustrate how you communicated design decisions and listened to feedback, as this will resonate well with the culture at The AA.
How to prepare for a job interview at The AA
✨Show Off Your Portfolio
When you're gunning for a full-time UX/UI design role, your portfolio is your best friend! Make sure you've got a solid selection of your work, showcasing not just the final designs, but the process behind them—think wireframes, user flows, and any user research you've conducted. During the interview with The AA, be prepared to discuss your design decisions and how they solve specific user problems.
✨Prepare for Design Challenges
Expect to face some practical design tasks during your interview. The AA might ask you to tackle a quick design challenge or critique an existing interface. Brush up on your problem-solving skills and try to articulate your thought process as you work through these scenarios. Showing how you approach a design problem is just as important as the final output!
✨Know the Tools of the Trade
Familiarise yourself with the tools commonly used in the industry—figma, Adobe XD, or Sketch should be second nature to you. Be ready to discuss your preferred tools during the interview and how they've shaped your design process at previous positions. This knowledge could give you an edge at The AA!
✨Show Passion for User Experience
In a full-time UX/UI design role, having a genuine passion for improving user interactions can set you apart. Be prepared to share instances when you went above and beyond to ensure a great user experience in your previous projects. This will demonstrate that you’re not just a designer, but a user advocate, which is exactly what The AA is looking for.
