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- Tasks: Lead digital product innovation and transform customer journeys with a dynamic team.
- Company: Join The AA, the UK's leading motoring organisation, evolving beyond roadside assistance.
- Benefits: Enjoy competitive salary, annual bonus, private medical insurance, and 25 days leave.
- Why this job: Be a driving force in digital transformation and enhance customer experiences.
- Qualifications: Extensive digital product expertise and strong leadership skills required.
- Other info: Diverse learning opportunities and a supportive, inclusive culture await you.
The predicted salary is between 43200 - 72000 £ per year.
Location: London (hybrid working 2 office days per week)
Employment Type: Permanent, full time
Additional Benefits: Annual Bonus, Cash-Car Allowance & Private Medical Insurance
For over 100 years, we’ve continued to evolve and adapt. Today, as the nation’s number one motoring organisation, we offer a range of excellent products and services to millions of customers from roadside assistance to home and motor insurance as well as providing the latest driving technologies. As we continue to expand, diversify, and modernise, joining us as a Head of Digital Product, you’ll play a key part to our success and join us on this exciting motoring journey.
Join our AA Digital team as a Head of Digital Product and become a driving force behind our multidisciplinary teams. You will play a pivotal role in transforming customer journeys and delivering exceptional market experiences by harnessing your passion for digital product innovation. With a keen eye for prioritisation and a talent for simplifying complex processes, you will guide a diverse team of Product Owners, Designers, Content Creators, and Business Analysts. Together, you will propel our Digital Roadside business area to new heights, fostering increased engagement with our digital offerings among our customers and the wider driving community. Your mission is to craft a seamless digital experience that is intuitive, data-driven, and at the forefront of innovation.
As a collaborative leader, you will weave compelling narratives that resonate with stakeholders at all levels, bridging the gap between commercial objectives and digital capabilities. Your strategic vision will bring clarity and confidence to our product roadmaps, ensuring alignment with our commercial ambitions.
What will I be doing?
- Lead Agile scrum teams to revolutionise our customer experience and significantly enhance performance, with a relentless focus on customer satisfaction and commercial success.
- Manage budgets effectively to support the Product Strategy and Roadmap, aligning with quarterly planning. Recruit top talent within budget limits as needed.
- Collaborate closely with Digital Analytics & Experience Design teams to continuously evaluate our digital offerings, leveraging data and insights to inform impactful decisions.
- Foster an eCommerce and trading mindset within your team to meet ambitious digital sales targets, while also delivering other enhancements and improvements.
- Institute best practices within the team, encompassing product management (backlog handling, requirement specification, and iterative testing and refinement) and design techniques (design thinking and lean UX), to ensure user-centricity and swift delivery of value.
- Understand the Digital Architecture related to your product domain and influence the architectural strategy by collaborating with the Engineering team.
- Develop an Omnichannel strategy for your product domain to guarantee a seamless and superior experience for customers transitioning between online (app or web) and offline channels.
What do I need?
- Extensive Digital Product expertise: ideally from a large-scale organisation or a FTSE 100 company, with a strong background in product management and development across web and app platforms.
- Digital Sales & Service Delivery: experience in delivering multiple digital features and enhancements.
- Stakeholder Collaborator: capable of influencing and negotiating with senior-level stakeholders.
- Strategic Commercial Mindset: with the ability to devise and execute strategies that address key opportunities and challenges.
- People Leadership: fostering a collaborative culture and driving team performance through effective and inspirational line management.
- Agile Proficiency: leading scrum teams and driving change in customer journeys through data-informed decisions.
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA, you will join and learn within a team that’s as driven as they are supportive and have access to a range of benefits including:
- Free AA breakdown membership from day one, 50% discount for family and friends in the first year plus discounts on other AA products.
- 25 days annual leave plus bank holidays + the option to buy additional annual leave.
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family.
- Pension scheme available up to 7% contribution.
- Exclusive EV discount scheme.
- Diverse learning and development opportunities to support you to progress in your career.
- Access to employee inclusivity networks.
- Dental and Critical Illness Insurance cover accessible for all AA colleagues.
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
Head of Digital Product in London employer: The AA
Contact Detail:
The AA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Product in London
✨Tip Number 1
Network like a pro! Reach out to current employees at The AA on LinkedIn or other platforms. Ask them about their experiences and any tips they might have for landing the Head of Digital Product role. Personal connections can give you insights that no job description can.
✨Tip Number 2
Prepare for the interview by diving deep into The AA's digital products. Familiarise yourself with their current offerings and think about how you can enhance customer journeys. Show us your passion for innovation and how you can drive change in their digital landscape.
✨Tip Number 3
Practice your storytelling skills! When discussing your past experiences, frame them in a way that highlights your strategic mindset and leadership abilities. We want to hear how you've influenced stakeholders and led teams to success in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows your enthusiasm for joining The AA and being part of our exciting journey in the digital space.
We think you need these skills to ace Head of Digital Product in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Digital Product role. Highlight your digital product expertise and experience in leading agile teams, as this will show us you’re the right fit for our dynamic environment.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you've driven digital innovation or improved customer experiences in previous roles. We love seeing quantifiable results that demonstrate your impact!
Be Authentic: Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your professional skills. Share your passion for digital products and how it aligns with our mission at The AA.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This helps us keep track of your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at The AA
✨Know Your Digital Product Stuff
Make sure you brush up on your digital product knowledge, especially in relation to web and app platforms. Be ready to discuss your previous experiences in product management and how you've successfully delivered digital features. This will show that you’re not just a leader but also someone who understands the nitty-gritty of the role.
✨Showcase Your Leadership Style
Prepare to talk about your leadership approach, especially in Agile environments. Think of examples where you've fostered collaboration within teams and driven performance. Highlight how you’ve managed scrum teams and influenced stakeholders, as this is crucial for the Head of Digital Product position.
✨Bring Data to the Table
Since the role involves making data-informed decisions, be ready to discuss how you've used analytics to enhance customer experiences in the past. Share specific instances where your insights led to significant improvements or innovations in digital offerings.
✨Craft Your Vision
Think about your strategic vision for the digital product landscape. Be prepared to articulate how you would align product roadmaps with commercial objectives. This will demonstrate your ability to bridge the gap between business goals and digital capabilities, which is key for this role.
