Lead Content Designer

Company Overview

For over a century, we've been evolving and adapting.

Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers.

From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all.

As we continue to expand, diversify, and modernise, joining us as a Lead Content Designer means you'll play a crucial role in our success and be part of this exciting motoring journey.

Position

Lead Content Designer – 12‑Month Fixed Term Contract (FTC).

Additional benefits: Annual Bonus, Cash‑Car Allowance, Private Medical Insurance.

Responsibilities

• Set the vision, standards, governance and frameworks for content design across large scale digital journeys.
• Lead, coach and develop the content design team, building capability, confidence and clear progression pathways.
• Champion accessible, inclusive, user‑centred and compliant content, including FCA aligned best practice where relevant.
• Partner with Product, Design, CRO, Legal, Compliance and senior business stakeholders to align content strategy with customer and business outcomes.
• Use research, behavioural data, performance insight and customer evidence to shape content decisions and improve journey performance.
• Drive continuous improvement in content design practice, including the responsible use of emerging tools and AI where they can improve quality, consistency and efficiency.

Qualifications

• Senior level content design, UX writing or content strategy expertise, gained across complex digital journeys and customer focused environments.
• Experience in acquisition‑led, commercial, regulated or customer service‑based organisations would be beneficial, particularly where content has had a clear impact on conversion, digital self‑service, customer understanding or service outcomes.
• Strong knowledge of UX, accessibility, inclusive design, plain English and regulatory compliance, with the ability to embed best practice across teams.
• A proven track record of leading content design strategy at organisational level, not just delivering individual content changes.
• Experience building, coaching and developing content design teams, including capability frameworks, standards and ways of working.
• The ability to influence senior stakeholders, challenge constructively and secure alignment across product, customer experience and business priorities.
• Confidence using research, data and performance insight to demonstrate measurable impact for customers and the organisation.

Benefits

• 25 days annual leave plus bank holidays + holiday buying scheme.
• Workshare pension scheme with up to 7% employer contribution.
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends.
• Discounts on AA products including car and home insurance.
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more.
• Company funded life assurance.
• Diverse learning and development opportunities to support you to progress in your career.
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family.

Plus, so much more!

Equal Opportunities Statement

We’re an equal opportunities employer and welcome applications from everyone.

The AA values diversity and the difference this brings to our culture and our customers.

We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong.

We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.

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