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- Tasks: Lead and execute a Group-wide SEO strategy to drive organic growth and visibility.
- Company: Join The AA, the UK's leading motoring organisation, evolving beyond roadside assistance.
- Benefits: Enjoy hybrid working, annual bonuses, private medical insurance, and 25 days of annual leave.
- Why this job: Be part of an innovative team shaping the future of SEO in an AI-driven landscape.
- Qualifications: Proven SEO expertise, leadership experience, and strong stakeholder engagement skills required.
- Other info: Diversity is valued; we welcome applicants from all backgrounds to foster an inclusive culture.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the Interim Group Head of SEO role at The AA
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Company Description/ Business Unit
Location: London (hybrid working 3 office days per week)
Employment Type: 12 Month Fixed Term Contract (FTC)
Additional Benefits: Annual Bonus, Cash-Car Allowance & Private Medical Insurance
Think the AA is just about roadside assistance? Think again.
For over a century, we\’ve been evolving and adapting. Today, as the nation\’s leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as an Interim Group Head of SEO means you\’ll play a crucial role in our success and be part of this exciting motoring journey.
Our Chief Operating Office (COO) is the backbone of The AA, providing stability and support for growth and innovation. We are the drivers of change.
This is the job:
We’re looking for a strategic SEO leader to shape and deliver our Group-wide Organic Search strategy spanning both traditional SEO and emerging Language Engine Optimisation (LEO). You’ll lead a high-performing in-house team and agency partners to drive visibility, performance, and revenue across multiple business units, covering technical, content, and offsite SEO.
Reporting to the Director of Digital Marketing, you’ll collaborate with cross-functional teams and senior stakeholders to embed SEO best practices and align organic initiatives with commercial goals. With a strong commercial mindset and a passion for innovation, you’ll balance strategic planning with hands-on delivery using data to drive performance and future-proof our presence in an evolving AI-driven search landscape.
What will I be doing?
- Lead the development and execution of a Group-wide SEO and Language Engine Optimisation (LEO) strategy across technical, content, and offsite pillars to drive organic growth and visibility.
- Manage and mentor a high-performing SEO team and agency partners, fostering innovation, continuous improvement, and alignment with business goals.
- Collaborate cross-functionally with Product, PR, Digital, and Commercial teams to embed SEO best practices and support trading objectives across multiple business units.
- Engage and influence senior stakeholders, including C-suite and executive leadership, to ensure SEO initiatives are understood, prioritised, and integrated into wider digital strategies.
- Monitor industry trends, algorithm updates, and AI search evolution, translating insights into actionable strategies that future-proof organic performance.
- Oversee performance reporting, testing frameworks, and budget planning, ensuring data-led decision-making and maximised return on investment.
What do I need?
- Comprehensive SEO expertise across strategy, technical, and content optimisation, with a proven track record of delivering impactful organic growth.
- Leadership in in-house SEO environments, ideally with experience scaling teams and building high-performing functions; agency experience also valued.
- Strong stakeholder engagement skills, with the ability to influence and collaborate effectively across cross-functional teams and senior leadership, including C-suite.
- Experience in regulated industries, with a solid understanding of compliance, governance, and digital marketing best practices.
- Commercially minded and analytically driven, with the ability to translate data into actionable insights and align SEO with broader business objectives.
- Inclusive and innovative leadership style, with a passion for continuous improvement, customer experience, and fostering a collaborative team culture.
Additional information
Benefits
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Company funded life assurance
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
Plus, so much more!
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
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Interim Group Head of SEO employer: The AA
Contact Detail:
The AA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Group Head of SEO
✨Tip Number 1
Familiarise yourself with the latest trends in SEO and Language Engine Optimisation (LEO). Being able to discuss recent algorithm updates or innovative strategies during your interview will demonstrate your expertise and passion for the field.
✨Tip Number 2
Prepare examples of how you've successfully led SEO teams or projects in the past. Highlighting your leadership skills and ability to drive results will resonate well with the hiring managers, especially since they are looking for someone to manage a high-performing team.
✨Tip Number 3
Research The AA's current digital presence and identify areas where you believe SEO improvements could be made. Bringing these insights to the table during discussions can showcase your proactive approach and strategic thinking.
✨Tip Number 4
Network with professionals in the SEO industry, particularly those who have experience in regulated sectors. This can provide you with valuable insights and potentially useful connections that may help you stand out as a candidate.
We think you need these skills to ace Interim Group Head of SEO
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your SEO expertise, particularly in strategy, technical, and content optimisation. Use specific examples of how you've driven organic growth in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and innovation. Mention your leadership experience and how you can influence cross-functional teams to achieve business objectives at The AA.
Showcase Your Data Skills: Emphasise your ability to use data to drive performance. Include examples of how you've translated insights into actionable strategies that have led to measurable results in past positions.
Highlight Stakeholder Engagement: Demonstrate your strong stakeholder engagement skills by providing examples of how you've successfully collaborated with senior leadership and cross-functional teams to implement SEO initiatives.
How to prepare for a job interview at The AA
✨Showcase Your SEO Expertise
Make sure to highlight your comprehensive knowledge of SEO strategies, technical optimisation, and content marketing. Prepare specific examples of how you've successfully driven organic growth in previous roles, as this will demonstrate your capability to lead the Group-wide SEO strategy.
✨Engage with Stakeholders
Since the role involves influencing senior stakeholders, practice articulating your ideas clearly and confidently. Be ready to discuss how you would align SEO initiatives with broader business objectives and how you can effectively collaborate with cross-functional teams.
✨Demonstrate Leadership Skills
Prepare to discuss your experience in managing and mentoring teams. Share examples of how you've fostered innovation and continuous improvement within your team, as well as how you've built high-performing functions in previous positions.
✨Stay Updated on Industry Trends
Familiarise yourself with the latest trends in SEO and AI-driven search evolution. Be prepared to discuss how you would translate these insights into actionable strategies for The AA, showcasing your analytical mindset and ability to future-proof their organic performance.
