Consumer Analyst in Basingstoke

Location: Basingstoke – Hybrid – Three Days in Office

Employment Type: Permanent

Hours: Monday-Friday

As a Consumer Analyst, you’ll play a key role in shaping how new customers choose the AA. You’ll focus on our sales and marketing channels, using insight and curiosity to uncover opportunities that improve how effectively and efficiently we attract new members. You’ll bring commercial thinking to the heart of our decision‑making. Working closely with our acquisition leadership team, you’ll act as a trusted business partner, spotting performance trends, identifying areas for improvement, and helping to drive initiatives that make a real impact. Your work will directly influence customer acquisition, ensuring we continue to grow in smart, meaningful ways. It’s a role where your analysis becomes action, and your ideas will help shape our future success.

What will I be doing?

• Understanding how our current acquisition strategy influences consumer behaviour, and recommending improvements based on insight.
• Developing and refining analytical methodologies to track market activity and keep key stakeholders informed.
• Leading the thinking on optimising the volume–value balance to shape our pricing and promotional strategy.
• Delivering customer analysis that supports clear, evidence‑based decision‑making and tactical execution.
• Collaborating with Retention Optimisation and Channel Analytics to assess how acquisition activity impacts our existing Members.
• Enabling us to measure whether we’re reaching the right customer segments, using reach, penetration and effectiveness metrics.
• Demonstrating the effectiveness of our marketing investments through regular performance reporting.
• Enhancing trading measurement and reporting to highlight key growth drivers and ensure they can be monitored and managed effectively.
• Taking an active role in trading meetings and bringing insights to help drive the whole of acquisition forward.

What do I need?

• A proven track record of delivering accurate, meaningful analysis that drives commercial decision‑making.
• The ability to translate complex analytics into clear recommendations and work collaboratively with operational teams to implement them.
• Strong numerical skills, with hands‑on experience in data manipulation using tools such as advanced Excel (including macros), SQL and Power BI.
• Experience creating insightful dashboards and visualisations that support effective business understanding.
• Demonstrated capability in using ChatGPT and other AI tools to enhance analytical output and efficiency.
• A commercially astute mindset with the ability to understand and contribute to wider business priorities.
• Strong communication skills, able to tailor insight for a variety of stakeholders across the organisation.
• A proactive, curious approach with a desire to continually improve processes, tools and analytical methods.

Benefits

• 25 days annual leave plus bank holidays + holiday buying scheme
• Worksave pension scheme with up to 7% employer contribution
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends
• Discounts on AA products including car and home insurance
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
• Company funded life assurance
• Diverse learning and development opportunities to support you to progress in your career
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong.

As part of the onboarding process, we complete several pre-employment checks including work reference, credit and criminal record checks. We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested.