At a Glance
- Tasks: Create engaging automotive content and manage web updates in a dynamic team environment.
- Company: Join The AA, a trusted UK brand offering diverse services beyond roadside assistance.
- Benefits: Enjoy 25 days annual leave, free breakdown membership, and discounts on various products.
- Other info: Hybrid work model with a focus on diversity and inclusion in the workplace.
- Why this job: Be part of a mission to keep Britain moving while honing your copywriting skills.
- Qualifications: Experience in automotive copywriting, SEO knowledge, and familiarity with CMS systems required.
The predicted salary is between 36000 - 60000 £ per year.
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Company Description/ Business Unit
Company Description/ Business Unit
Location: London – Hybrid – Three Days In Office
Employment Type: Full-Time/PermanentSalary: Competitive Salary and up-to 10% Bonus
Hours: Monday-Friday
Think the AA is just about roadside assistance? Think again!
As one of the UK\'s most trusted brands, we provide a wide range of services to millions of customers. From comprehensive Home and Motor Insurance to personalised Financial Services like Loans and Savings, and outstanding B2B, Consumer, Business Services, Driver Training, Car Care, and Service Maintenance and Repair, we\'ve got you covered. Our mission is to keep Britain moving, and we\'re looking for dedicated individuals to join our team. Ready to join us?
This is the job
As a seasoned copywriter, editor, or content producer with automotive experience, you\'ll set the standard for high-quality, customer-focused web content. Your keen eye for detail will ensure our content is engaging, on-brand, and free from errors. You\'ll simplify technical information and make our services compelling, always keeping our customers in mind.
In this role, you\'ll write and edit content for key P&Ls, including landing pages and editorial articles. Your UX copywriting skills will help create transactional content that converts and is optimised for SEO. You\'ll also produce editorial pieces on automotive news, driver advice, and evergreen guides to support our customers.
You\'ll be responsible for building pages and updating content directly in a CMS, requiring a detail-oriented approach and experience in web publishing.
Day-to-day, you\'ll collaborate with internal teams such as SEO, PR, Developers, and Product to plan and deliver content strategies. You\'ll create content roadmaps, integrate new page templates, and get content approved by stakeholders. Your experience in the automotive market and ability to build effective relationships will be crucial.
What will I be doing?
- Managing and publishing all Roadside and Driving Advice website content, including updates and new content creation
- Updating existing web content on the CMS, such as SEO and Metadata updates, and blog campaign pages
- Creating landing page content using UX copywriting principles to describe product features, breakdown cover USPs, and AA services, ensuring SEO value and conversion
- Collaborating with design teams to create user-focused copy and seamless customer journeys
- Writing editorial articles on driver advice and evergreen guides to support online service and product purchases
- Ensuring content aligns with our brand, tone of voice, and content strategy.
- Optimising content for SEO by working closely with SEO teams and applying SEO principles
- Overseeing the editorial process to deliver high-quality content efficiently.
- Supporting off-site SEO activities with content creation and ideation, working with SEO, PR teams, and external agencies
- Refreshing and creating content to ensure it is accurate, helpful, and supports customer intent and SEO profile
- Experience as a copywriter or editor in the automotive sector
- Understanding of consumer needs and trends in the automotive industry
- Excellent writing skills to produce engaging editorial copy quickly
- Experience in creating revenue-driving ecommerce content using UX copywriting principles, familiar with user journeys, wireframes, and transactional content
- Knowledge of SEO best practices for content creation
- Experience using CMS systems for content publication and comfortable with HTML.
- Ability to tackle briefs and follow brand guidelines, copy decks, and style guides
- Strong grounding in digital content marketing and experience working with PR, Brand, and Compliance teams to get content approved
Benefits
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Company funded life assurance
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
As part of the onboarding process, we complete several pre-employment checks including work reference, credit and criminal record checks.
We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested.
Seniority level
Seniority level
Not Applicable
Employment type
Employment type
Full-time
Job function
Job function
Marketing, Public Relations, and Writing/EditingIndustries
Motor Vehicle Manufacturing, Financial Services, and Insurance
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#J-18808-LjbffrAutomotive Copywriter in London employer: The AA
The AA is an exceptional employer, offering a vibrant work culture that values diversity and inclusion while providing ample opportunities for professional growth. With competitive salaries, generous benefits including 25 days of annual leave, and a commitment to employee well-being through resources like a 24/7 remote GP service, The AA ensures that its team members feel valued and supported in their careers. Located in London, the hybrid working model allows for flexibility, making it an ideal environment for creative professionals looking to make a meaningful impact in the automotive sector.
StudySmarter Expert Advice🤫
We think this is how you could land Automotive Copywriter in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The AA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The AA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The AA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The AA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Automotive Copywriter in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The AA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The AA:Show us that you’ve done your homework! In your application, briefly mention what you admire about The AA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The AA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The AA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The AA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
