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- Tasks: Lead multi-channel marketing campaigns to drive customer acquisition and brand growth.
- Company: Join The 1:1 Diet, a leader in personalised weight management solutions with over 40 years of experience.
- Benefits: Enjoy hybrid working, up to 30 days holiday, and a generous pension contribution.
- Why this job: Make a real impact in a fast-paced, values-led environment while shaping the future of wellness brands.
- Qualifications: Proven experience in digital marketing with strong analytical skills and campaign management expertise.
- Other info: Be part of an Employee-Owned company that values your contributions and offers unique rewards.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About The Role
The 1:1 Diet by Cambridge Weight Plan is part of the CNF Group, with over 40 years of proven scientific efficacy and results in the health and wellbeing sector.
If you’re a marketer who thrives on creating and delivering multi-channel campaigns that drive true ROI, and know your CPA from your ROAS, then you could be our next Marketing Manager. You\’ll be front and centre in driving acquisition-focused, end-to-end marketing campaigns across our existing and start-up lifestyle and wellness brands, as we bring to life our new diversification strategy.
Location: Corby, Northants – hybrid working (Monday, Tuesday plus 1 other day per week at our HQ)
Role Type: Permanent, full time
This role is your chance to lead digitally biasfull mix marketing campaigns, ranging from product marketing strategy through to eCommerce and customer insight for our Direct Sales and Direct to Consumer brands. This will involve shaping product and brand positioning, as well as launch plans to post-launch performance and beyond. You\’ll be central to a cross-functional, insight-led team, working closely with Product Development, Digital, Sales, and Supply Chain to deliver acquisition focused campaigns that convert interest into leads and customers.
- 360 Product Marketing – from ideation to launch and BAU, along with product lifecycle (launch, inline performance, and end-of-life strategy)
- Acquisition – drive activity and campaigns that deliver lead and customer acquisition through mainly digital means, including newsletters, CRM, social and website etc
- Customer Insight & Behaviour – leveraging insight to shape messaging for brand and product strategy
- Reporting & Insight – develop weekly/monthly reporting that tracks commercial performance (sales, margin, ROI, ROAS etc)
Am I the right person for this job?
- A track record of successfully delivering results focused digital marketing activity that drive conversion and acquisition
- Campaign planning, delivery and activation experience
- Excellent organisation and project management skills as you work on multiple brands and campaigns at any one time
- A partnering approach to think pro-actively and build solid working relationships across different departments, aligning product development through to supply chain
- The ability to influence cross-functionally and work at pace
About Us
The 1:1 Diet is a leading provider of personalised weight management solutions dedicated to helping individuals achieve their health and wellness goals through tailored nutrition plans and support. Together, we aim to make a difference by transforming lives through effective weight management products and plans.
We\’re an Employee-Owned company, with the ambition to create long-term ownership value for all our Employees who we call Employee Stakeholders, this comes in many different forms, including our reward and benefits package;
Recruitment Process:
Following your application, your details will be reviewed by a member of our team. If shortlisted, you\’ll be contacted for further discussion. Initial interviews will be conducted in the coming weeks, followed by a final stage interview at our Corby HQ.
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Commercial Marketing Manager employer: The 1:1 Diet by Cambridge Weight Plan
Contact Detail:
The 1:1 Diet by Cambridge Weight Plan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in the health and wellness sector. Understanding what works in this niche will help you speak confidently about your ideas during interviews.
✨Tip Number 2
Network with professionals in the industry through platforms like LinkedIn. Engaging with current employees or those in similar roles can provide insights into the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed that demonstrate your ability to drive acquisition and ROI. Be ready to share metrics and outcomes that highlight your success in previous roles.
✨Tip Number 4
Showcase your ability to work cross-functionally by preparing examples of how you've collaborated with different departments in past roles. This will illustrate your teamwork skills and your understanding of how various functions contribute to successful marketing campaigns.
We think you need these skills to ace Commercial Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing and campaign management. Use specific examples that demonstrate your ability to drive acquisition-focused campaigns and deliver measurable ROI.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the health and wellness sector. Discuss how your skills align with the role's requirements, particularly your experience with multi-channel campaigns and data analysis.
Showcase Relevant Achievements: Include quantifiable achievements in your application. For instance, mention successful campaigns you've led, focusing on metrics like conversion rates, customer acquisition, and ROI to illustrate your impact.
Research the Company: Familiarise yourself with The 1:1 Diet and its mission. Understanding their values and goals will help you tailor your application and demonstrate your enthusiasm for contributing to their success.
How to prepare for a job interview at The 1:1 Diet by Cambridge Weight Plan
✨Know Your Metrics
Familiarise yourself with key performance indicators like CPA, ROAS, and ROI. Be prepared to discuss how you've used these metrics in past campaigns to drive results.
✨Showcase Your Campaign Successes
Prepare specific examples of successful digital marketing campaigns you've led. Highlight your role in the planning, execution, and analysis phases to demonstrate your end-to-end experience.
✨Understand the Brand's Mission
Research The 1:1 Diet and its mission to transform lives through personalised weight management. Be ready to discuss how your marketing strategies can align with and enhance this mission.
✨Emphasise Cross-Functional Collaboration
Be ready to talk about your experience working with different departments, such as Product Development and Sales. Highlight how you’ve built relationships and influenced outcomes across teams.