Digital Communications Officer

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• Digital Communications Officer role at

The 1001 Critical Days Foundation .

Reports to: Senior Communications Manager

The 1001 Critical Days Foundation is determined that every baby should experience the best start in life.

We are relentlessly focused on the first 1001 days – from pregnancy to age two – when the building blocks for lifelong emotional and physical wellbeing are laid down.

We deliver our mission through grant funding frontline charities, commissioning pioneering research, and championing the importance of the 1001 critical days around the world.

As our Digital Communications Officer, you will help us bring our work to life across our digital channels, grow engagement, and share our impact worldwide.

You will lead day‑to‑day delivery of our website and social media channels, create compelling multimedia content, and use insight and analytics to continuously improve performance.

Key responsibilities

• Website management
• Maintain and update our Squarespace website, ensuring content is accurate, engaging, and on brand.
• Create, upload and format new pages, articles, case studies and event information.
• Optimise content to support our SEO and accessibility, applying good practice such as clear structure, descriptive links and alt text.
• Work with colleagues and suppliers to support planned website improvements, new features and user‑experience enhancements.
• Use analytics to understand user behaviour and improve journeys and performance.
• Social media and campaigns
• Plan and create compelling content for Tik Tok, Instagram, Facebook, Linked In, X, and Bluesky, tailoring content for each platform.
• Work with the Senior Communications Manager to develop and maintain a content calendar, including campaign moments, research launches, events and partnership activity.
• Support community management: monitor comments and messages, respond appropriately, and flag opportunities or risks.
• Track performance using platform insights and reporting dashboards; test and iterate to improve reach and engagement.
• Support paid social and boosting where appropriate, working with the Senior Communications Manager to target priority audiences.
• Video and multimedia
• Plan, capture, edit and optimise short‑form video content (mobile‑first), particularly for Tik Tok and Instagram.
• Create captions, subtitles, overlays or simple motion graphics using tools such as Cap Cut, Canva and/or Adobe.
• Work with charities, researchers and partners to bring stories to life through human‑centred multimedia.
• Maintain an organised digital asset library and ensure content is stored and tagged for reuse.
• Email and digital distribution
• Support production of newsletters and email bulletins, helping to build and segment audiences where appropriate.
• Contribute to supporter or stakeholder journeys (e. g., welcome journeys, event follow‑up), and recommend improvements based on performance.
• Good practice, safeguarding and quality
• Ensure digital content reflects our brand and values and meets accessibility standards wherever practicable.
• Apply excellent quality control: proofreading, version control, and attention to detail.
• Use ethical storytelling and obtain appropriate permissions/consents for images and video, especially when featuring babies and families.

Person Specification

• Hands‑on experience creating digital content for websites and social media.
• Confident creating content end‑to‑end: planning, scripting, filming, editing, publishing and writing copy.
• Experience managing social channels day‑to‑day, including community engagement and scheduling.
• Working knowledge of SEO and ability to apply it to web content.
• Proficiency with content creation tools such as Canva, Adobe Creative Cloud, or Adobe In Design.
• Ability to interpret digital analytics (e. g., GA4, platform insights) and use data to improve content.
• Excellent writing and proofreading skills with strong attention to detail.
• Organised, proactive and comfortable working at pace in a small, mission‑driven team.
• Ability to work independently and as part of a team.
• Ability to work creatively within brand guidelines.
• Experience with Squarespace.
• Experience supporting digital campaigns that influence decision‑makers or drive behaviour change.
• Understanding of accessibility standards (WCAG) and inclusive content practices (captions, transcripts, alt text).
• Experience with email marketing platforms and basic audience segmentation.
• Basic HTML/CSS knowledge or experience working with developers on website improvements.
• Knowledge of paid social media and A/B testing.
• Interest in early childhood development, public health, research or social policy.

Salary and benefits

Pension: employer contribution matched up to 5%

A flexible and supportive working culture, with opportunities to learn and grow.

• Seniority level
• Entry level
• Employment type
• Full‑time
• Job function
• Marketing, Public Relations, and Writing/Editing
• Industry
• Non‑profit Organizations
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