At a Glance
- Tasks: Lead CRM communications for exciting sports, music, and entertainment experiences.
- Company: Join a vibrant hospitality team at THE·TEAM.
- Benefits: Enjoy hybrid working, 25 days holiday, private healthcare, and more perks.
- Other info: Work in a fun, dog-friendly office with social events and snacks.
- Why this job: Make an impact by crafting engaging customer journeys and driving bookings.
- Qualifications: Experience in CRM and email marketing with strong analytical skills.
The predicted salary is between 43731 - 53449 £ per year.
Описание
THE·TEAM’s hospitality team is looking for a CRM Marketing Manager to lead customer communications across our portfolio of sports, music and entertainment experiences.
You'll take ownership of our CRM strategy, customer database and automated journeys, working closely with our content and creative teams to deliver relevant, targeted communications that turn customer interest into enquiries, bookings and repeat business.
Задачи
- Develop and deliver a CRM communications plan aligned with our hospitality sales calendar, priority events and wider marketing activity.
- Create targeted journeys for corporate and individual customers, identifying opportunities to improve lead nurturing, retention, cross‑selling and re‑engagement.
- Own the planning, targeting, scheduling, testing and performance of email, SMS and Whats App campaigns.
- Work closely with our content and creative teams, who will develop the messaging and assets, to ensure communications reach the right audiences at the right time.
- Build and optimise automated journeys, continually improving engagement, conversion and deliverability.
- Coordinate marketing requirements, project milestones, testing and launch readiness with internal stakeholders and external implementation partners.
- Help ensure the platform supports effective segmentation, automation, reporting and integration with sales processes, taking day‑to‑day ownership of its marketing capabilities following launch.
- Maintain a high‑quality, well‑organised customer database, supporting data cleansing, segmentation, lead capture and database growth.
- Develop audiences based on customer interests, behaviour and purchase history, ensuring communications respect customer preferences, consent and relevant data protection requirements.
- Monitor campaign effectiveness, customer engagement, enquiries, bookings and revenue generated through CRM activity.
- Work closely with sales to improve reporting and attribution, using insights, testing and competitor activity to identify opportunities for better performance and more efficient processes.
Требования
- Practical experience managing CRM and email marketing programmes, with a strong understanding of campaign planning, audience segmentation, automated journeys, customer engagement and performance optimisation.
- Comfortable working with content and creative teams to bring campaigns to life.
- Experience contributing to or leading a CRM or email marketing platform migration, with the ability to coordinate stakeholders, manage competing priorities and translate business needs into practical solutions.
- Confidence analysing campaign performance, identifying improvements and connecting marketing activity to customer enquiries, bookings and sales outcomes.
- A good understanding of customer data management, consent and preferences, email deliverability and marketing automation, alongside the ability to manage campaigns accurately and efficiently.
- Strong organisational and communication skills, with the ability to balance longer‑term projects with day‑to‑day campaign delivery.
- Будет плюсом: Familiarity with Salesforce Marketing Cloud or a comparable platform would be valuable; Experience with SMS or Whats App marketing, or within hospitality, live events, sport, music, entertainment or another B2B/B2C environment, would be an advantage
Условия
Hybrid working pattern of 3 days a week from our Aldwych House office 25 days holiday plus bank holidays Private healthcare, Gymflex, enhanced parental leave & cycle to work scheme benefits amongst many others Excellent office environment; we’re dog friendly, offer company and departmental social events and breakfast, drinks and snacks in the office
CRM marketing manager in hospitality in London employer: THE·TEAM
At THE·TEAM, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and collaboration. As a Freelance Social Media Manager in our London office, you'll have the opportunity to work with some of the biggest brands in sports, engaging directly with global audiences while benefiting from flexible working hours and a supportive team environment. We are committed to your professional growth, offering unique opportunities to develop your skills in a fast-paced, innovative setting where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land CRM marketing manager in hospitality in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for THE·TEAM and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like THE·TEAM are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with THE·TEAM on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at THE·TEAM. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM marketing manager in hospitality in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit THE·TEAM. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of THE·TEAM:Show us that you’ve done your homework! In your application, briefly mention what you admire about THE·TEAM’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at THE·TEAM
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at THE·TEAM will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At THE·TEAM, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
