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- Tasks: Lead category strategy and transform data into actionable insights for growth.
- Company: Join Thatchers Cider, a top cider-maker with rich Somerset roots.
- Benefits: Enjoy competitive salary, discounts, training, and development opportunities.
- Why this job: Make a real impact in the cider industry while shaping customer plans.
- Qualifications: Experience in category management and strong analytical skills required.
- Other info: Be part of a passionate team in a dynamic and innovative environment.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We have an exciting opportunity for a Category & Insights Manager (On-Trade) to join our team, based full-time, on-site at our beautiful offices in Somerset.
Who are Thatchers Cider? Established in 1904 by William John Thatcher, we have grown into one of the top cider‑making businesses in the world. Now in our fifth generation of family cider makers, we’re exceptionally proud of our Somerset roots. We’ve experienced tremendous growth through industry‑leading levels of investment in our marketing, people development, innovative technology and world‑class cider mill. The best part? We’re just getting started.
What are the perks?
- Competitive salary
- Benefits including discounts in our cider shop & on-site pub, The Railway Inn!
- Training, support and development to help you succeed
What will I be doing?
As our Category & Insights Manager (On‑Trade), you’ll champion category growth and amplify Thatchers influence across the on‑trade. This strategic, outward‑facing role transforms data into clear, actionable insight that shapes customer plans, industry influence, and long‑term category development. This is an exciting opportunity for someone who is passionate about insight, commercially minded, and confident building credibility with customers and industry bodies.
What’s involved?
- Category Strategy & Leadership
- Develop and own the on‑trade category strategy, identifying growth drivers, market dynamics and future opportunities.
- Translate insight into strategic actions that shape customer, brand and commercial plans.
- Lead annual and long‑term category planning aligned with Thatchers commercial ambitions.
- Act as a category thought leader, raising the profile of Thatchers cider and positioning the business as a trusted voice on category trends.
- Insight Generation & Analysis
- Analyse market, consumer and customer data to uncover trends, performance drivers and risks.
- Build compelling insight stories to influence senior stakeholders and external partners.
- Monitor competitor activity, pricing and promotional effectiveness across the on‑trade.
- Industry Engagement & Advocacy
- Represent Thatchers within key industry bodies, forums and associations.
- Build strong relationships with industry influencers.
- Share thought leadership that positions Thatchers at the forefront of category development and cider innovation.
- Customer & Commercial Support
- Partner with key on‑trade customers to deliver category‑led joint business plans.
- Create tailored insight decks, ranging guidance, menu optimisation and space recommendations.
- Support the sales team with category stories, pitch materials and performance reviews.
- Menu, Range & Space Optimisation
- Lead menu engineering, pricing analysis and range recommendations.
- Develop tools and frameworks that help customers optimise performance.
- Evaluate NPD performance and guide commercial decisions.
- Cross‑Functional Collaboration
- Work closely with marketing, sales, finance and supply chain teams.
- Influence brand planning with insight‑led recommendations.
- Support innovation teams with opportunity sizing and concept testing.
- Reporting & Performance
- Own category reporting, dashboards and performance updates.
- Ensure accuracy and clarity across all insight outputs.
- Track KPIs such as rate of sale, distribution, share and customer performance.
What are we looking for?
- Technical & Analytical Skills
- Strong experience with on‑trade customers and industry data sources.
- Ability to convert complex data into simple, compelling narratives.
- Skilled in forecasting, modelling and opportunity sizing.
- Commercial & Category Expertise
- Deep understanding of the on‑trade landscape.
- Proven experience in category management, insights or commercial strategy.
- Confident influencing customers and external stakeholders.
- Communication & Influence
- Exceptional storytelling and presentation skills.
- Able to constructively challenge and influence decisions.
- Comfortable representing the business externally.
- Personal Qualities
- The Thatchers team is action‑oriented, adaptable and resourceful, with high levels of resilience to compete in an exciting yet competitive marketplace.
- We are curious, proactive and passionate about quality cider enjoyed across the world.
If you have the passion to make an impact as part of the Thatchers family, this is the role for you.
Category & Insight Manager- On Trade in Winscombe employer: Thatchers Cider Company Ltd
Contact Detail:
Thatchers Cider Company Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category & Insight Manager- On Trade in Winscombe
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, attend events, and join relevant groups. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Show off your insights! Prepare a portfolio or presentation that highlights your analytical skills and past successes. When you meet potential employers, let them see how you can turn data into actionable strategies.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Thatchers, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the team. Let’s get you that job!
We think you need these skills to ace Category & Insight Manager- On Trade in Winscombe
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for cider and the on-trade industry shine through. We want to see that you’re not just looking for a job, but that you genuinely care about making an impact in this field.
Tailor Your Insights: Make sure to tailor your insights and experiences to match what we’re looking for in the Category & Insights Manager role. Highlight any relevant experience with data analysis and category management that aligns with our goals at Thatchers.
Be Clear and Concise: Keep your application clear and concise. We appreciate well-structured narratives that get straight to the point. Use bullet points if necessary to make your key achievements stand out!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Thatchers Cider Company Ltd
✨Know Your Cider
Before the interview, dive deep into Thatchers Cider's history, values, and product range. Understanding their journey since 1904 will not only impress your interviewers but also help you connect your insights to their brand story.
✨Data is Your Best Friend
Brush up on your analytical skills! Be prepared to discuss how you've transformed data into actionable insights in previous roles. Think of specific examples where your insights led to tangible results, especially in the on-trade sector.
✨Showcase Your Strategic Mindset
This role is all about category strategy. Prepare to talk about how you've developed and executed successful category plans in the past. Highlight your ability to identify growth drivers and market dynamics that align with Thatchers' ambitions.
✨Engage with Industry Trends
Stay updated on current trends in the cider industry and the on-trade landscape. Be ready to discuss how these trends could impact Thatchers and how you can position the brand as a thought leader in the market.