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- Tasks: Drive sales and build relationships in the vibrant Newcastle & North-East region.
- Company: Join Thatchers Cider, a leading family-run cider maker with a rich heritage.
- Benefits: Enjoy a competitive salary, bonuses, company car, and discounts on delicious cider.
- Why this job: Be part of an exciting journey with no two days the same in a dynamic environment.
- Qualifications: Experience in field sales or on-trade is a plus; strong communication skills are essential.
- Other info: Embrace growth opportunities and continuous learning in a supportive team culture.
The predicted salary is between 30000 - 40000 £ per year.
As an On-Trade Territory Manager, you will be responsible for delivering exceptional in-outlet execution, driving rate of sale and building strong value-adding relationships across Newcastle & The North-East. This role requires a blend of commercial acumen, brand expertise, operational excellence, and disciplined journey planning, to consistently deliver against KPIs and business objectives.
The Specifics:
- KPI & Results Delivery: Consistently execute all steps of the call to a high standard. Deliver agreed KPIs, commercial targets, and performance metrics. Identify, secure, and activate ROS-driving opportunities within your account base. Implement ROS-driving tools and initiatives to maximise performance.
- Region Ownership & Journey Planning: Demonstrate strong understanding of the region, customer needs, and market conditions. Build and maintain an effective 4-week forward journey plan, to optimise coverage and results. Apply ROI decision making.
- Brand, Category & Technical Knowledge: Confidently apply brand and category knowledge during customer interactions. Deliver high-quality sampling activity. Act as a brand ambassador, ensuring perfect execution in every outlet.
- Stakeholder & RTM Engagement: Manage internal and external stakeholders with a results mindset. Build and maintain strong connections with route to market partners, to support aligned execution and shared objectives. Host effective 1-2-1 customer sessions to influence, educate, and build long-term partnerships.
- CRM & Operational Excellence: Maintain high standards of CRM hygiene, including accurate recording of data. Ensure all administrative tasks are completed accurately and on time.
- Business Development: Proactively contract new business opportunities and secure renewals with existing customers. Build a healthy pipeline of prospects and convert leads into long-term, value-driving partnerships.
- Attitude & Behaviour: Demonstrate a positive, solutions-focused mindset in all interactions. Uphold company values and act with integrity, professionalism, and accountability. Show resilience, adaptability, and a commitment to continuous improvement.
As part of your role, you will occasionally need to undertake overnight stays.
What are the perks?
- Competitive salary
- Enhanced bonus structure
- Comprehensive benefits including company car, IT equipment & pension
- Discounts in our cider shop (after all, you’ll need to know just how good our cider is!)
- Thatchers training and development programme
This is an amazing opportunity to become part of the Thatchers success story and take on an exciting role where no two days are the same.
What are we looking for?
Ideally, you will have experience working in the on-trade/ with on-trade customers, and/or have experience of working in a field sales role. Our team are action-oriented, adaptable, and resourceful and we have delivered success after success in a highly competitive marketplace. We have a thirst for knowledge, a passion for quality cider and a commitment to delighting our customers.
What skills & experience do I need?
- Pro-active
- Resilient
- Commercial awareness and ability to identify growth opportunities
- Confident in planning, prioritisation and time management
- Comfortable working independently while collaborating effectively with wider teams
- Strong communication and relationship/rapport building skills
- Flexible to meet the needs of the business
- A good level of IT literacy
- A full, valid driving license
- Experience in FMCG, hospitality, or field sales (preferred but not essential)
Who are Thatchers Cider?
Established in 1904 by William John Thatcher, we have grown into one of the top cider-making businesses in the world. Now in our fifth generation of family cider makers, we’re exceptionally proud of our Somerset roots. We’ve experienced tremendous growth through industry-leading levels of investment in our marketing, people development, innovative technology and world-class cider mill. The best part? We’re just getting started.
On -Trade Territory Manager in Newcastle upon Tyne employer: Thatchers Cider Company Ltd
Contact Detail:
Thatchers Cider Company Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land On -Trade Territory Manager in Newcastle upon Tyne
✨Tip Number 1
Get to know the company inside out! Research Thatchers Cider, their values, and their products. This way, when you walk into that interview, you can show off your passion for cider and how you align with their mission.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might just land you a referral, which is always a bonus!
✨Tip Number 3
Prepare for those tricky questions! Think about how your experience aligns with the role of On-Trade Territory Manager. Be ready to share specific examples of how you've driven sales or built strong customer relationships in the past.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you email. It shows your appreciation and keeps you fresh in their minds. Plus, it’s a great chance to reiterate your enthusiasm for the role!
We think you need these skills to ace On -Trade Territory Manager in Newcastle upon Tyne
Some tips for your application 🫡
Show Your Passion for Cider: Let us know why you love cider and what makes it special to you. A genuine passion can really set your application apart, so don’t hold back!
Highlight Your Experience: Make sure to showcase any relevant experience in the on-trade or field sales roles. We want to see how your background aligns with our needs, so be specific about your achievements.
Be Data-Driven: Since KPIs are a big part of this role, include examples of how you've met or exceeded targets in the past. Numbers speak volumes, so let us see your success stories!
Keep It Professional Yet Personal: While we love a friendly tone, remember to keep your application professional. Show us your personality, but also your commitment to excellence and accountability.
How to prepare for a job interview at Thatchers Cider Company Ltd
✨Know Your Region Inside Out
Before the interview, make sure you research Newcastle & The North-East thoroughly. Understand the local market conditions, customer needs, and any recent trends in the on-trade sector. This will help you demonstrate your commercial acumen and show that you're ready to hit the ground running.
✨Showcase Your KPI Success Stories
Prepare specific examples of how you've successfully delivered KPIs and commercial targets in previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your answers, making it easy for the interviewer to see your impact and results-driven mindset.
✨Demonstrate Brand Knowledge
Familiarise yourself with Thatchers Cider and its product range. Be ready to discuss how you would act as a brand ambassador and implement ROS-driving tools. Showing genuine enthusiasm for the brand will set you apart and highlight your commitment to quality.
✨Build Rapport with Stakeholders
Think about how you can effectively engage with both internal and external stakeholders. Prepare to discuss your approach to building long-term partnerships and how you would host 1-2-1 sessions to influence and educate customers. Strong communication skills are key!