At a Glance
- Tasks: Drive sales and build relationships in Gloucester and Cheltenham's vibrant on-trade scene.
- Company: Join Thatchers Cider, a leading family-run cider maker with a rich heritage.
- Benefits: Enjoy a competitive salary, performance bonuses, company car, and discounts at our cider shop.
- Other info: Join a passionate team committed to quality cider and customer delight.
- Why this job: Be part of an exciting journey in a dynamic role where every day is different.
- Qualifications: Experience in field sales or on-trade preferred; strong communication and planning skills essential.
What will I be doing?
As an On-Trade Territory Manager, you will be responsible for delivering exceptional in-outlet execution, driving rate of sale and building strong value-adding relationships across Gloucester, Cheltenham and surrounding areas.
This role requires a blend of commercial acumen, brand expertise, operational excellence, and disciplined journey planning, to consistently deliver against KPIs and business objectives.
The Specifics:
- KPI & Results Delivery: Consistently execute all steps of the call to a high standard. Deliver agreed KPIs, commercial targets, and performance metrics. Identify, secure, and activate ROS-driving opportunities within your account base. Implement ROS-driving tools and initiatives to maximise performance.
- Region Ownership & Journey Planning: Demonstrate strong understanding of the region, customer needs, and market conditions. Build and maintain an effective 4-week forward journey plan, to optimise coverage and results. Apply ROI decision making.
- Brand, Category & Technical Knowledge: Confidently apply brand and category knowledge during customer interactions. Deliver high-quality sampling activity. Act as a brand ambassador, ensuring perfect execution in every outlet.
- Stakeholder & RTM Engagement: Manage internal and external stakeholders with a results mindset. Build and maintain strong connections with route to market partners, to support aligned execution and shared objectives. Host effective 1-2-1 customer sessions to influence, educate, and build long-term partnerships.
- CRM & Operational Excellence: Maintain high standards of CRM hygiene, including accurate recording of data. Ensure all administrative tasks are completed accurately and on time.
- Business Development: Proactively contract new business opportunities and secure renewals with existing customers. Build a healthy pipeline of prospects and convert leads into long-term, value-driving partnerships.
- Attitude & Behaviour: Demonstrate a positive, solutions-focused mindset in all interactions. Uphold company values and act with integrity, professionalism, and accountability. Show resilience, adaptability, and a commitment to continuous improvement.
As part of your role, you will occasionally need to undertake overnight stays.
What are the perks?
- Competitive salary
- Bonus based on performance
- Comprehensive benefits including company car, IT equipment & pension
- Discounts in our cider shop & on-site pub, The Railway Inn (after all, you’ll need to know just how good our cider is!)
- This is an amazing opportunity to become part of the Thatchers success story and take on an exciting role where no two days are the same.
What are we looking for?
Ideally, you will have experience working in the on-trade/ with on-trade customers, and/or have experience of working in a field sales role.
Our team are action-oriented, adaptable, and resourceful and we have delivered success after success in a highly competitive marketplace. We have a thirst for knowledge, a passion for quality cider and a commitment to delighting our customers.
What skills & experience do I need?
- Pro-active
- Resilient
- Commercial awareness and ability to identify growth opportunities
- Confident in planning, prioritisation and time management
- Comfortable working independently while collaborating effectively with wider teams
- Strong communication and relationship/rapport building skills
- Flexible to meet the needs of the business
- A good level of IT literacy
- A full, valid driving license
- Experience in FMCG, hospitality, or field sales (preferred but not essential)
Who are Thatchers Cider?
Established in 1904 by William John Thatcher, we have grown into one of the top cider-making businesses in the world. Now in our fifth generation of family cider makers, we’re exceptionally proud of our Somerset roots.
We’ve experienced tremendous growth through industry-leading levels of investment in our marketing, people development, innovative technology and world-class cider mill. The best part? We’re just getting started.
Territory Manager- On Trade in Gloucester employer: Thatchers Cider Company Ltd
The Railway Inn is an exceptional employer located in the picturesque Somerset countryside, offering a supportive and professional environment for aspiring chefs. With a commitment to high-quality food and outstanding service, employees benefit from ongoing training and development opportunities, competitive salaries, and discounts at our cider shop and pub. Join our passionate team and embark on a rewarding culinary journey while being part of the Thatchers family.
Contact Details:
Thatchers Cider Company Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Territory Manager- On Trade in Gloucester
✨Leverage Local Networking Events
Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!
✨Showcase Your Sales Success Stories
Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to Thatchers Cider Company Ltd as a field sales pro!
✨Scout Out the Competition
Research potential competitors for Thatchers Cider Company Ltd and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.
✨Apply Through Our Website
We know that applying through job boards is tempting, but hitting up Thatchers Cider Company Ltd’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!
We think you need these skills to ace Territory Manager- On Trade in Gloucester
Some tips for your application 🫡
Show Off Your Sales Savvy:For a field-sales role like this one at Thatchers Cider Company Ltd, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!
Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at Thatchers Cider Company Ltd, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!
Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.
Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at Thatchers Cider Company Ltd.
How to prepare for a job interview at Thatchers Cider Company Ltd
✨Show Off Your Sales Savvy
Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!
✨Know Your Product Inside Out
Having a solid understanding of the products or services that Thatchers Cider Company Ltd offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!
✨Flex Your Adaptability Muscles
As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!
✨Plan Your Questions Wisely
At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in Thatchers Cider Company Ltd but also helps you get a feel for whether you’d thrive in that environment.
