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- Tasks: Engage with pubs and bars to boost cider sales and brand presence.
- Company: Join Thatchers Cider, a top cider-maker with over a century of heritage.
- Benefits: Enjoy a competitive salary, bonuses, company car, and discounts on cider.
- Why this job: Be part of a dynamic team where every day brings new challenges and opportunities.
- Qualifications: Experience in sales, especially in the on-trade, is essential.
- Other info: Must be based in North West Midlands or Shropshire and have a valid driving license.
The predicted salary is between 28800 - 43200 £ per year.
We have an exciting opportunity for an experienced,On-Trade Field Sales Executive, to join our pro-active and ambitious sales team, covering key areas of the North West Midlands & Shropshire, this person must bebased in and around: South Birmingham/ Black Country/ Shropshire area with access to M42, M5 & M6.
This is a full-time permanent position which will require you to visit on-trade premises including pubs & bars, to help our customers to sell more cider. We are looking for a motivated and flexible person to increase brand presence of our premium ciders.
Who are Thatchers Cider?
Established in 1904 by William John Thatcher, we have grown into one of the top cider-making businesses in the world. Now in our fifth generation of family cider makers, we’re exceptionally proud of our Somerset roots.
We’ve experienced tremendous growth through industry-leading levels of investment in our marketing, people development, innovative technology and world-class cider mill. The best part? We’re just getting started.
What are the perks?
- Competitive salary
- Enhanced bonus structure
- Comprehensive benefits including company car, IT equipment & pension
- Discounts in our cider shop (after all, you’ll need to know just how good our cider is!)
- Thatchers training and development programme
- This is an amazing opportunity to become part of the Thatchers success story and take on an exciting role where no two days are the same.
What will I be doing?
In this exciting role, you will:
- Grow your territory through identifying new opportunities, to increase volume through product distribution within existing and new customers.
- Enhance customer/consumer engagement through tours, tastings, events, product placement and POS
- Build relationships with route to market partners and key customers
As part of your role, you will occasionally need to undertake overnight stays.
What are we looking for?
At Thatchers, we empower our people to manage their territory as though it’s their own business. As a Field Sales Executive, you’ll drive awareness of the Thatchers brand in your area, to increasing the distribution and availability of our award-winning premium ciders. Knowledge of the on-trade is essential.
Our team are action-oriented, adaptable, and resourceful and we have delivered success after success in a highly competitive marketplace. We have a thirst for knowledge, a passion for quality cider and a commitment to delighting our customers.
We work hard and, together, we achieve great things. If you think you have the passion to make an impact and have experience in a sales environment within on trade, this is the role for you.
What skills do I need?
- Pro-active
- Resilient
- Relationship/rapport building skills
- Presentation and communication skills
- Strong organisation skills and the ability to manage your time
- To be analytical and numerate
- Flexible to meet the needs of the business
- A good level of IT literacy
- A full, valid driving license
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Field Sales Executive - On Trade (North West Midlands & Shropshire) employer: Thatchers Cider Company Ltd
Contact Detail:
Thatchers Cider Company Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Sales Executive - On Trade (North West Midlands & Shropshire)
✨Tip Number 1
Familiarise yourself with the Thatchers brand and its products. Understanding their history, values, and unique selling points will help you engage more effectively with potential customers and demonstrate your genuine interest in the role.
✨Tip Number 2
Network within the on-trade sector in your area. Attend local events, join relevant groups, and connect with industry professionals to build relationships that could lead to opportunities and insights about the market.
✨Tip Number 3
Prepare to showcase your sales achievements and strategies during the interview. Be ready to discuss specific examples of how you've successfully increased product distribution or built customer relationships in previous roles.
✨Tip Number 4
Demonstrate your adaptability and resourcefulness by sharing experiences where you've overcome challenges in a sales environment. This will highlight your ability to thrive in a dynamic role like the Field Sales Executive position.
We think you need these skills to ace Field Sales Executive - On Trade (North West Midlands & Shropshire)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in field sales, particularly within the on-trade sector. Emphasise any achievements that demonstrate your ability to grow territories and build customer relationships.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for cider and your understanding of the Thatchers brand. Mention specific skills that align with the job description, such as relationship building and adaptability.
Showcase Relevant Experience: In your application, provide examples of how you've successfully increased product distribution or engaged customers in previous roles. Use metrics where possible to quantify your success.
Highlight Your Local Knowledge: Since the role requires knowledge of the North West Midlands & Shropshire area, mention any local connections or insights you have that could benefit Thatchers Cider in this position.
How to prepare for a job interview at Thatchers Cider Company Ltd
✨Know Your Cider
Familiarise yourself with Thatchers' range of ciders and their unique selling points. Be prepared to discuss how you can promote these products effectively in on-trade settings like pubs and bars.
✨Demonstrate Your Sales Experience
Highlight your previous experience in field sales, especially within the on-trade sector. Share specific examples of how you've successfully increased brand presence or sales volume in your past roles.
✨Showcase Relationship Building Skills
Prepare to discuss how you build and maintain relationships with customers and partners. Think of examples where your rapport-building skills have led to successful outcomes in your previous positions.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving abilities and adaptability. Prepare scenarios where you've had to think on your feet or adapt your strategy to meet customer needs in a dynamic environment.
