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- Tasks: Visit pubs and bars to boost cider sales and brand presence.
- Company: Join Thatchers Cider, a top cider-maker with over 100 years of heritage.
- Benefits: Enjoy a competitive salary, bonuses, company car, and discounts on cider.
- Why this job: Be part of a dynamic team where every day brings new challenges and opportunities.
- Qualifications: Experience in sales, especially in the on-trade, is essential.
- Other info: This role offers flexibility and the chance to manage your own territory.
The predicted salary is between 28800 - 43200 £ per year.
We have an exciting opportunity for an experienced On-Trade Field Sales Executive to join our pro-active and ambitious sales team, covering key areas of the North West Midlands & Shropshire, ideally based in and around: South Birmingham/ Black Country/ Shropshire area with access to M42, M5 & M6. This is a full-time permanent position which will require you to visit on-trade premises including pubs & bars, to help our customers to sell more cider. We are looking for a motivated and flexible person to increase brand presence of our premium ciders.
Who are Thatchers Cider? Established in 1904 by William John Thatcher, we have grown into one of the top cider-making businesses in the world. Now in our fifth generation of family cider makers, we’re exceptionally proud of our Somerset roots. We’ve experienced tremendous growth through industry-leading levels of investment in our marketing, people development, innovative technology and world-class cider mill. The best part? We’re just getting started.
What are the perks?
- Competitive salary
- Enhanced bonus structure
- Comprehensive benefits including company car, IT equipment & pension
- Discounts in our cider shop (after all, you’ll need to know just how good our cider is!)
- Thatchers training and development programme
This is an amazing opportunity to become part of the Thatchers success story and take on an exciting role where no two days are the same.
What will I be doing?
- Grow your territory through identifying new opportunities, to increase volume through product distribution within existing and new customers.
- Enhance customer/consumer engagement through tours, tastings, events, product placement and POS.
- Build relationships with route to market partners and key customers.
- As part of your role, you will occasionally need to undertake overnight stays.
What are we looking for?
At Thatchers, we empower our people to manage their territory as though it’s their own business. As a Field Sales Executive, you’ll drive awareness of the Thatchers brand in your area, to increasing the distribution and availability of our award-winning premium ciders. Knowledge of the on-trade is essential.
Our team are action-oriented, adaptable, and resourceful and we have delivered success after success in a highly competitive marketplace. We have a thirst for knowledge, a passion for quality cider and a commitment to delighting our customers. We work hard and, together, we achieve great things. If you think you have the passion to make an impact and have experience in a sales environment within on trade, this is the role for you.
What skills do I need?
- Pro-active
- Resilient
- Relationship/rapport building skills
- Presentation and communication skills
- Strong organisation skills and the ability to manage your time
- To be analytical and numerate
- Flexible to meet the needs of the business
- A good level of IT literacy
- A full, valid driving license
Field Sales Executive - On Trade (North West Midlands & Shropshire) Sales & Marketing · Myrtle [...] employer: Thatchers Cider Company Ltd
Contact Detail:
Thatchers Cider Company Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Sales Executive - On Trade (North West Midlands & Shropshire) Sales & Marketing · Myrtle [...]
✨Tip Number 1
Familiarise yourself with the Thatchers brand and its products. Understanding their premium ciders and what sets them apart will help you engage effectively with potential customers and demonstrate your passion for the product.
✨Tip Number 2
Network within the on-trade sector in your area. Attend local events, join industry groups, and connect with pub and bar owners to build relationships that could lead to opportunities when you apply for the Field Sales Executive role.
✨Tip Number 3
Prepare to showcase your sales achievements and strategies during the interview. Think of specific examples where you've successfully increased product distribution or built strong customer relationships in previous roles.
✨Tip Number 4
Demonstrate your adaptability and resourcefulness by sharing experiences where you've overcome challenges in a sales environment. This will show that you can thrive in the dynamic nature of the Field Sales Executive position.
We think you need these skills to ace Field Sales Executive - On Trade (North West Midlands & Shropshire) Sales & Marketing · Myrtle [...]
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales, particularly within the on-trade sector. Emphasise any achievements that demonstrate your ability to grow territories and build customer relationships.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for cider and your understanding of the Thatchers brand. Mention specific examples of how you've successfully engaged customers or increased product distribution in previous roles.
Highlight Relevant Skills: In your application, focus on skills that align with the job description, such as relationship building, communication, and organisational skills. Provide concrete examples of how you've used these skills in past positions.
Show Enthusiasm for the Role: Convey your excitement about the opportunity to work with Thatchers Cider. Discuss why you are drawn to their brand and how you can contribute to their growth in the North West Midlands & Shropshire area.
How to prepare for a job interview at Thatchers Cider Company Ltd
✨Know Your Cider
Familiarise yourself with Thatchers' range of ciders and their unique selling points. Be prepared to discuss what makes their products stand out in the market, as this will show your genuine interest and knowledge about the brand.
✨Demonstrate Sales Experience
Prepare examples from your previous roles where you've successfully increased sales or built strong customer relationships. Highlight specific strategies you used to engage customers in the on-trade sector.
✨Showcase Your Territory Management Skills
Be ready to discuss how you would manage your territory effectively. Think about how you would identify new opportunities and maintain existing relationships, and be prepared to share any relevant experiences.
✨Emphasise Adaptability and Resilience
The role requires flexibility and the ability to adapt to changing circumstances. Share examples of how you've successfully navigated challenges in past roles, demonstrating your resilience and problem-solving skills.
