Marketing Manager

Reporting to: Head of Sales & Marketing

Team Structure: Direct management of creative designer plus collaboration with sales teams and corporate marketing functions.

Join a dynamic marketing and sales team in this strategic, hands-on role perfect for a versatile professional who thrives on variety and driving results. We are seeking a Marketing Manager to lead marketing initiatives for a leading construction business that specialises in innovative building solutions for critical infrastructure projects within various sectors including Healthcare.

This role combines strategic planning with tactical execution, offering the perfect opportunity for someone who enjoys both big-picture thinking and rolling up their sleeves to deliver exceptional campaigns, events, and creative content. You will shape marketing strategy while managing day-to-day activities that directly impact business growth.

The Role:

As Marketing Manager, you will spearhead marketing activities while overseeing our internal creative resources that support multiple business units. Your primary focus will be developing and executing comprehensive marketing strategies that enhance brand recognition, drive lead generation, support project communications, and equip sales teams with compelling tools and content.

This position demands equal comfort with strategic oversight and hands-on execution. Whether you are crafting compelling copy, coordinating creative briefs, organizing photo shoots, developing marketing materials, executing events, managing digital presence, or optimising web performance - this role requires a diverse skill set and entrepreneurial mindset.

Key Responsibilities:

• Strategic Planning & Execution: Develop and implement comprehensive marketing strategies aligned with sales objectives and revenue targets; Design and execute targeted campaigns showcasing our innovative construction methodologies and solutions; Conduct competitive analysis and market intelligence gathering; Manage marketing budgets and ensure optimal resource allocation; Research and implement cutting-edge marketing technologies and best practices.
• Digital Marketing & Content Creation: Oversee web presence and social media growth strategies; Direct creation of compelling content across written, visual, and video formats for digital and traditional channels; Support project communications and stakeholder engagement initiatives; Develop and execute public relations strategies, including industry events and media relationships.
• Project Marketing & Event Management: Support active infrastructure projects with advertising, communications, resource development, and community engagement programs; Coordinate professional photography, videography, and content production for projects and products; Plan and execute events ranging from industry conferences to stakeholder engagement sessions.
• Team Leadership & Creative Management: Lead and develop creative team members (design and multimedia content production); Ensure brand consistency across all creative outputs and visual asset management; Manage relationships with external creative agencies, freelancers, and contractors.
• Performance Analytics & Reporting: Track marketing effectiveness and provide regular performance reports to leadership teams; Analyse campaign results and event outcomes to optimise future initiatives; Oversee search engine optimisation and digital marketing performance; Manage financial reporting and budget planning for marketing activities.
• Operational Support: Coordinate internal communications and marketing administration; Support human resources with recruitment marketing and onboarding materials; Maintain marketing standard operating procedures and comprehensive media libraries.

Qualifications and Experience:

Essential Skills: Proven experience in marketing strategy development and campaign execution; Hands-on expertise creating and managing content across web, social media, print, and video platforms; Advanced proficiency in Adobe InDesign; Demonstrated event planning and management experience; UK work experience and the right to live and work in the UK.

Preferred Qualifications: Experience with WordPress content management systems and web development partnerships; Knowledge of SEO/SEM principles and implementation; Understanding of photography and video production processes, including basic editing capabilities.

Experience: We welcome candidates from diverse industry backgrounds who possess: Minimum 4 years in comprehensive marketing roles with broad responsibility scope; Track record of successful campaign development and execution; Team leadership and professional development experience; B2B and public sector marketing experience preferred.

On Offer:

We prioritise our team members' success and well-being, fostering an inclusive environment that promotes growth opportunities and recognises achievement.

• Professional Development: Support for career advancement and skill building.
• Leadership Trust: Autonomy to drive initiatives and implement fresh approaches.
• Innovation Encouragement: Open environment for creative marketing strategies.
• Work-Life Balance: Comprehensive benefits and wellness resources.
• Health & Wellness: Mental health support and lifestyle wellness programmes.

We believe in taking care of our team members and creating a workplace where professionals are proud to contribute their talents.

How to Apply?

Please submit your CV directly to this advert. Alternatively, please get in touch with Fiona Corbett via the email supplied at Thatcher Associates to arrange a private and confidential chat.