At a Glance
- Tasks: Lead influencer strategies and develop a new team for exciting campaigns.
- Company: Join That Lot, a creative agency working with top brands like Adobe and Spotify.
- Benefits: Enjoy 25 days holiday, flexible working, and wellness perks.
- Other info: Fun, dynamic environment with opportunities for growth and creativity.
- Why this job: Shape the future of influencer marketing and make a real impact.
- Qualifications: Experience in influencer roles and strong communication skills required.
The predicted salary is between 28800 - 43200 £ per year.
Join to apply for the Influencer Director (6 Months FTC) role at That Lot
Through our work with clients including Adobe, Prime Video, Spotify, YouTube, Microsoft, Kellogg’s, HSBC, John Lewis, Have I Got News For You, Motorway, Channel 4 and Amazon Alexa, we add value, not noise.
We put creativity at the heart of everything we do. From social strategy, social creative, social production, social amplification and social effectiveness, we deliver expertise and cultural relevance. On social.
Still reading? Great. It’s only been three short paragraphs. And we’d love to hear about you...
The Role.
We are looking for an experienced Influencer Director to lead the talent-shaped charge across our existing accounts; and drive the development of That Lot’s wider influencer proposition. You’ll have the opportunity to help build and mould a strategically important new team and spearhead its short, medium and long-term success.
Your Responsibilities.
- Lead the definition of That Lot’s Influencer proposition, working alongside senior management to deliver
- Developing a go to market strategy for our influencer product
- Ensuring commercial accountability and growth of the department
- Being a rep for the agency at relevant events
- Understanding the cultural and creator landscape and emerging trends
- Creating and implementing influencer strategies that are in line with broader social campaign objectives
- Support junior team members to identify and engage influencers aligned to strategic direction
- Handle all influencer partnerships, contract negotiations, content and feedback provision
- Guide junior team members on the development and presentation of post campaign performance reports
- Work with cross-functional teams, such as strategy, creative, and paid, to establish cohesive and successful campaigns
- Effectively allocate and manage client influencer budgets to ensure positive impact vs agreed KPIs
- Manage day-to-day workload and development of junior team members, as well as identifying growth opportunities
- Work closely with our clients to deliver best-in-class influencer work as well as identifying and converting additional revenue-driving opportunities
Some Specific Skills You’ll Need.
- The job requires prior experience as an Influencer Director or in a similar position
- Possessing a thorough knowledge of social media platforms and their optimal techniques
- Understanding influencer strategies and techniques
- Possessing strong communication and negotiation abilities
- The candidate possesses skills in data analysis and providing insights to inform campaign optimization
- This individual possesses a creative mindset and strong project management skills
Extra Awesome
- A good sense of humour.
Perks of the job.
We Also Offer Several Perks, Including The Following
- 25 days holiday + 2 extra days at Christmas + 2 annual days for volunteering
- Flexible working, with 2 in-office days expected
- Employee wellbeing perks including things like EAP mental health support
- Discounted gym membership
- Cycle to work scheme
- Summer and Christmas company parties
- Access to health insurance
Diversity & Inclusion
That Lot is an Equal Opportunities Employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin or disability status
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com.
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Influencer Director (6 Months FTC) in City of London employer: That Lot
That Lot is an exceptional employer, offering a vibrant work culture that prioritises creativity and collaboration. With a focus on employee growth, you will have the opportunity to lead innovative projects and shape a new team while enjoying generous benefits such as flexible working arrangements, extensive holiday allowances, and wellness support. Located in a dynamic industry, you'll be at the forefront of influencer marketing, working with renowned clients and gaining invaluable experience in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Director (6 Months FTC) in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for That Lot and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like That Lot are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with That Lot on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at That Lot. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer Director (6 Months FTC) in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit That Lot. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of That Lot:Show us that you’ve done your homework! In your application, briefly mention what you admire about That Lot’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at That Lot
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at That Lot will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At That Lot, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
