At a Glance
- Tasks: Lead regional marketing strategies and drive business growth across South Europe.
- Company: Join Thales, a global tech leader shaping the future with innovative solutions.
- Benefits: Enjoy private medical insurance, annual bonuses, and flexible working options.
- Other info: Opportunity for travel across Europe and a chance to work with cutting-edge technology.
- Why this job: Make a real impact in a fast-paced environment while collaborating with diverse teams.
- Qualifications: 7+ years in B2B marketing, strong analytical skills, and experience in European markets.
The predicted salary is between 60000 - 80000 £ per year.
Location: Remote UK, United Kingdom
Thales is a global technology leader with more than 83,000 employees on five continents. With over 7,500 people in the UK, operating across defence, space, aerospace, and digital security, we help build a future we can all trust. Thales supports the security and stability of our nation by providing extraordinary technology to our customers, as well as delivering social value to the UK with our products and services.
POSITION SUMMARY
The Regional Marketing Manager is the marketing leader and business partner for the South Europe region. Working in close partnership with Regional Sales Leadership and Global Marketing, this role defines and drives the regional go-to-market strategy to achieve and exceed business objectives, while ensuring alignment with global priorities and company strategy. The role requires a deep understanding of regional market dynamics, customer needs, competitive landscape and growth opportunities to translate business objectives into focused regional marketing plans and measurable commercial outcomes. Operating as a senior individual contributor, the Regional Marketing Manager owns the development and execution of the regional marketing strategy and orchestrates cross-functional teams to deliver pipeline growth, revenue impact and market expansion.
KEY ACTIVITIES AND RESPONSIBILITIES
- Regional Strategy & Go-to-Market Leadership
- Partner with regional sales leadership and global marketing leadership to define marketing priorities aligned with regional business objectives and growth targets.
- Develop and own the regional marketing strategy to support business goals across the region.
- Understand regional market dynamics, customer challenges, competitive landscape and buying behaviours to identify opportunities and risks.
- Adapt and localize global strategy, messaging and programmes to regional market realities while maintaining alignment with global priorities.
- Define and execute regional go-to-market plans for strategic initiatives, solutions and target markets.
- Sales Partnership
- Act as a strategic marketing partner to regional sales leadership and country teams.
- Participate in business planning and account prioritization discussions.
- Align marketing investments and activities with sales priorities and growth opportunities.
- Support account expansion strategies and strategic opportunities across the region.
- Marketing Program Strategy & Execution
- Build and execute integrated regional marketing plans across the full customer journey, from awareness through pipeline acceleration and customer expansion.
- Define the right mix of programmes and channels to support regional objectives, including events, executive engagement, ABM initiatives, digital campaigns and customer advocacy programmes.
- Own the strategy, planning and execution of events, including customer events, executive events, industry conferences and exhibitions across South Europe.
- Ensure all activities are tied to business outcomes and commercial priorities.
- Drive localization strategies for content, messaging, campaigns and customer engagement approaches.
- Cross-functional Leadership & Orchestration
- Coordinate cross-functional teams across Demand Generation, Product Marketing, Digital Marketing, Marketing Operations, and Communications.
- Ensure alignment between global initiatives and regional execution.
- Share regional insights to influence global strategy, campaigns and messaging.
- Performance Management
- Own marketing contribution to regional pipeline creation, acceleration and conversion.
- Measure programme effectiveness, ROI and business impact.
- Provide regular insights and recommendations to optimize marketing investments and improve outcomes.
- Use data and market intelligence to continuously refine regional strategy and execution.
- Regional Marketing Operations
- Own the regional marketing budget and investment allocation.
- Manage the annual regional marketing calendar and priorities.
- Identify and manage external agencies, vendors and partners where appropriate.
- Act as the primary point of contact for all marketing activities within the region.
KEY KNOWLEDGE AND EXPERIENCE
- 7+ years of experience in B2B marketing within enterprise software, SaaS or cybersecurity environments.
- Proven experience developing and executing regional go-to-market strategies in Europe.
- Demonstrated track record of delivering measurable pipeline and business impact.
- Strong experience partnering closely with sales leadership and account teams.
- Strong understanding of European market dynamics and differences across countries and regions.
- Experience balancing strategic planning with hands-on execution.
- Strong analytical skills and experience using data to drive decisions and investment prioritization.
- Experience managing integrated marketing programmes including digital, events, ABM and partner marketing.
- Familiarity with marketing and sales technology platforms such as Salesforce, Marketo, 6Sense, Power BI, ZoomInfo is desirable.
What We're Looking For
- Operates with ownership and accountability.
- Thinks commercially and focuses on business outcomes rather than activity metrics.
- Able to translate market insight into actionable regional strategy.
- Comfortable challenging assumptions and influencing senior stakeholders.
- Strong collaborator across functions, regions and cultures.
- Pragmatic, hands-on and execution-oriented.
- Thrives in a fast-moving international environment with remote teams.
- Autonomous, proactive and highly organized.
REQUIREMENTS
- Fluent English is required.
- German is a strong plus. French is appreciated.
- Regular travels across Europe are required.
- Applicants must be legally authorized to work in the UK at the time of hire. This position is not eligible for visa sponsorship or for assuming sponsorship of an employment visa now or in the future.
At Thales, we ensure equal opportunities, pay and working conditions for all. The benefits we offer include private medical insurance, buying or selling annual leave, cycle to work schemes, employee discounts, paid volunteering day, stocks and shares, annual bonus and much more depending on the role. We are committed to creating a workplace where everyone feels valued for who they are and the unique strengths they bring.
Regional Marketing Manager, South EMEA employer: Thales
Thales is an exceptional employer, offering a dynamic work environment in Crawley where innovation meets social responsibility. With a strong commitment to employee development, you will have access to market-leading training and mentorship from industry experts, alongside competitive benefits such as private healthcare, a robust pension plan, and opportunities for career advancement within a diverse global organisation. Join us to contribute to cutting-edge projects in defence and aerospace while enjoying a supportive culture that values your growth and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Marketing Manager, South EMEA
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Thales and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Thales are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Thales on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Thales. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Regional Marketing Manager, South EMEA
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Thales. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Thales:Show us that you’ve done your homework! In your application, briefly mention what you admire about Thales’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Thales
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Thales will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Thales, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
