The global aspect of this role is critical.
We're looking for an experienced channel marketing leader who can operate with a truly global mindset—someone who understands how to navigate regional nuances, market differences, and diverse partner ecosystems while driving a consistent global strategy.
As the Global Channel Marketing Programs Manager, you will define and lead scalable partner marketing programs that drive engagement, activation, pipeline growth, and measurable business impact across our worldwide partner network.
Working closely with Sales, Marketing, Product, Enablement, and regional teams, you'll develop global frameworks and campaigns that can be activated consistently across regions while remaining relevant to local market needs.
Responsibilities
- Define and execute the global channel marketing program strategy and roadmap.
- Develop scalable partner marketing programs aligned to key go-to-market priorities.
- Drive partner engagement, campaign adoption, pipeline influence, and program ROI.
- Partner with regional teams to balance global consistency with local market relevance.
- Establish performance measurement frameworks and use insights to optimise results.
- Lead cross-functional collaboration across global sales and marketing teams.
- Create repeatable frameworks, toolkits, and best practices that improve partner activation and business impact.
Qualifications
- 10+ years' experience in channel, partner, or alliance marketing within technology, SaaS, cloud, cybersecurity, or similar industries.
- Proven success leading global marketing programs across multiple regions and markets.
- Demonstrated ability to navigate regional differences while maintaining a unified global strategy and operating model.
- Strong understanding of partner ecosystems, including distributors, resellers, cloud partners, MSPs, and global systems integrators.
- Experience delivering measurable outcomes through partner engagement, activation, pipeline generation, and ROI-focused programs.
- Exceptional stakeholder management and influencing skills within complex, matrixed organisations.
- Strong strategic planning, programme leadership, and execution capabilities.
- Excellent communication skills and experience working across cultures, functions, and time zones.
This is an opportunity to shape and scale a global channel marketing function, partnering with teams around the world to build programs that deliver meaningful partner growth and business impact. Success will come from your ability to think globally, act strategically, and bring regional stakeholders together around a shared vision and common goals.
At Thales, we ensure equal opportunities, pay and working conditions for all. The benefits we offer include private medical insurance, buying or selling annual leave, cycle to work schemes, employee discounts, paid volunteering day, stocks and shares, annual bonus and much more depending on the role.
Manager, Global Channel Marketing Programs in Reading employer: Thales
Thales is an exceptional employer, offering a dynamic work environment in Crawley where innovation meets social responsibility. With a strong commitment to employee development, you will have access to market-leading training and mentorship from industry experts, alongside competitive benefits such as private healthcare, a robust pension plan, and opportunities for career advancement within a diverse global organisation. Join us to contribute to cutting-edge projects in defence and aerospace while enjoying a supportive culture that values your growth and well-being.
