At a Glance
- Tasks: Drive demand generation strategies and execute innovative marketing campaigns.
- Company: Join Thales, a global tech leader shaping the future with cutting-edge solutions.
- Benefits: Enjoy private medical insurance, annual bonuses, and flexible leave options.
- Other info: Remote work opportunity with a commitment to diversity and inclusion.
- Why this job: Make a real impact in a dynamic role that drives business growth and innovation.
- Qualifications: 5+ years in tech marketing, strong collaboration skills, and experience with Salesforce.
The predicted salary is between 50000 - 65000 £ per year.
Thales is a global technology leader with more than 83,000 employees on five continents.
With over 7,500 people in the UK, operating across defence, space, aerospace, and digital security, we help build a future we can all trust.
Thales supports the security and stability of our nation by providing extraordinary technology to our customers, as well as delivering social value to the UK with our products and services.
Position Summary
We are looking for a dynamic and results-oriented Demand Creation Marketing Manager, to drive demand generation for the Thales Software Monetization business.
In this role, you will own the demand generation strategy and execution, translating the marketing strategy into integrated marketing programs that generate pipeline, accelerate opportunities and support customer expansion through cross-sell/upsell motions .
You will orchestrate campaign execution across multiple marketing channels and stakeholder groups, working with subject matter experts, ensuring the right message reaches the right audience at the right time while maintaining alignment with business objectives, sales priorities and customer needs.
You’re a marketer who wants to continually test, learn, lean on the data, and collaborate across teams to find new and innovative ways of reaching, supporting, expanding, and retaining our prospects and customer base.
You’ll ensure our messaging to the market is compelling, consistent, and valuable across activation tactics.
Close collaboration with the wider marketing organization, especially field and product marketing as well as the sales organization is essential.
- Key Areas of Responsibility
- Own the development, execution, measurement and optimization of the integrated demand generation strategy aimed at generating pipeline.
The plan must align with and support the overall marketing goals and Go-To-Market strategy.
- Partner closely with the Global Director of Regional Marketing to translate the GTM strategy into measurable demand generation plans.
- Define target audiences by identifying ideal customer profiles (ICP), buyer personas, and target accounts that align with solutions and products.
- Create and deliver marketing programs and campaigns for priority accounts and key segments within the region and support sales teams with sales driven marketing activities.
- Partner with our product marketing team and third-party agencies to create and localize content and messaging and adapt different sales and marketing initiatives across the entire buyer journey.
- Identify programs or processes to support new logo acquisition, cross-sell and upsell.
- Develop and execute account-based marketing (ABM) and demand creation initiatives to support new logo acquisition, cross-sell, upsell, and customer expansion.
- Lead account intelligence gathering, demand creation, and sales enablement in agreed-upon accounts to support sales goals.
- Align with the sales and regional marketing managers to understand the market trends in the region and work with existing and customized programs that support our go-to-market strategy.
- Be the expert across all Demand-Gen program types, supporting acquisition, growth and retention across target accounts.
- Track program results, measuring program success, efficiency and effectiveness, and report metrics via SFDC and Power BI to present to regional sales and marketing teams.
- Research, recommend and implement marketing techniques and tactics based on changing business demands and recommend innovative and creative marketing approaches for revenue growth across multi-channel campaign activation.
Minimum Requirements
- 5+ years of experience in marketing at a technology-based organization.
- Demonstrated experience with Salesforce (navigation, campaign tracking and reporting).
- Ability to monitor and report on key metrics and pivoting market plans based on results.
- Prior experience developing demand generation plans to support business growth.
- Ability to market to a range of B2B buyers using a wide variety of activation channels.
- Strong collaboration and communication skills, working with cross-functional teams and leaders
- Energetic, positive attitude with a willingness to take initiative, share ideas and be resourceful
Desirable
- Experience working with BDRs
- Background in Saa S marketing
- Preferred Qualifications
- BA or BS Degree in or equivalent work experience in the related field (e. g. marketing, communications, etc.)
- Having ABM and/or Intent Buying platform experience (e. g., 6Sense, Demandbase).
- Experience in Cyber Security marketing or Saa S products and solutions.
Applicants must be legally authorized to work in the UK at the time of hire.
This position is not eligible for visa sponsorship or for assuming sponsorship of an employment visa now or in the future.
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At Thales, we ensure equal opportunities, pay and working conditions for all.
The benefits we offer include private medical insurance, buying or selling annual leave, cycle to work schemes, employee discounts, paid volunteering day, stocks and shares, annual bonus and much more depending on the role.
Read more about our benefits here.
We are committed to creating a workplace where everyone feels valued for who they are and the unique strengths they bring.
Discover more about our programmes, employee networks, wellbeing policies, and inclusive features here.
If this role isn’t quite right for you, we encourage you to join our talent community where your details will be shared with our recruitment teams for other potential opportunities.
Join the Talent Community here.
Join Thales in the UK – Innovate with us and shape the future!
Demand Creation Marketing Manager employer: Thales
Thales is an exceptional employer, offering a dynamic work environment in Crawley where innovation meets social responsibility. With a strong commitment to employee development, you will have access to market-leading training and mentorship from industry experts, alongside competitive benefits such as private healthcare, a robust pension plan, and opportunities for career advancement within a diverse global organisation. Join us to contribute to cutting-edge projects in defence and aerospace while enjoying a supportive culture that values your growth and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Creation Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Thales and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Thales are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Thales on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Thales. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Creation Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Thales. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Thales:Show us that you’ve done your homework! In your application, briefly mention what you admire about Thales’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Thales
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Thales will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Thales, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
