At a Glance
- Tasks: Lead global channel marketing programs to drive partner engagement and measurable business growth.
- Company: Thales, a global tech leader with a focus on innovation and security.
- Benefits: Private medical insurance, annual bonus, employee discounts, and flexible leave options.
- Other info: Join a diverse team committed to inclusivity and professional development.
- Why this job: Shape the future of technology while making a real impact in a collaborative environment.
- Qualifications: 10+ years in channel marketing, strong strategic planning, and excellent communication skills.
The predicted salary is between 60000 - 80000 £ per year.
Location: Cheadle, United Kingdom
Thales is a global technology leader with more than 83,000 employees on five continents. With over 7,500 people in the UK, operating across defence, space, aerospace, and digital security, we help build a future we can all trust. Thales supports the security and stability of our nation by providing extraordinary technology to our customers, as well as delivering social value to the UK with our products and services.
Position Summary
The Global Channel Marketing Programs Manager will define and lead the strategy for scalable global channel marketing programs that drive partner engagement, activation, pipeline influence, and measurable business growth. This role is responsible for building the global program roadmap, operating model, and measurement framework for partner-facing initiatives aligned to key go-to-market priorities. The manager will lead integrated partner marketing programs, demand generation initiatives, enablement motions, and executive partner engagement programs that can be activated consistently across regions and partner types. The role will work cross-functionally across sales and marketing teams to align channel marketing investment, regional execution, and partner priorities to business outcomes.
Strategic Objectives
- Set the global channel marketing program strategy and annual roadmap aligned to business priorities, regional needs, and revenue growth objectives.
- Drive measurable partner business impact, including engagement, activation, campaign adoption, pipeline influence, and program ROI.
- Build repeatable global frameworks for partner campaigns, enablement, executive engagement, and through-partner activation.
- Establish measurement and reporting that evaluate performance, optimize investment, and improve program effectiveness.
Key Responsibilities
- Lead the strategy, planning, and prioritization of global channel marketing programs across product launches, integrated campaigns, demand generation, partner enablement, and awareness initiatives.
- Own the global roadmap for partner-facing programs and ensure initiatives are aligned to business goals, partner priorities, regional needs, and measurable outcomes.
- Translate go-to-market priorities into partner-ready programs, activation models, campaign kits, enablement resources, messaging frameworks, and execution playbooks.
- Define success metrics and reporting requirements, including partner reach, participation, activation, campaign adoption, pipeline influence, and ROI.
- Analyze program performance and partner engagement data to identify insights, recommend optimizations, and guide future investment decisions.
- Lead cross-functional planning across channel sales, regional marketing, demand generation, enablement, product marketing, and content teams.
- Partner with regional teams to adapt global programs for local market needs while maintaining consistency in strategy, messaging, branding, measurement, and execution standards.
- Develop scalable frameworks, templates, operating models, and governance processes that improve consistency, efficiency, and partner impact.
- Guide the development and packaging of partner-facing materials, including campaign kits, enablement resources, messaging guides, promotional assets, and program toolkits.
- Communicate program strategy, priorities, performance, risks, and recommendations to internal stakeholders and leadership.
- Manage program budgets, vendor relationships, procurement requirements, and operational dependencies to ensure programs are delivered on time, within budget, and aligned to business priorities.
- Identify opportunities to improve partner experience, simplify activation, and increase partner participation across the global ecosystem.
Qualifications & Experience Required
- 10+ years of experience in channel marketing or partner marketing, preferably within technology, SaaS, cloud, or cybersecurity.
- Experience leading partner marketing programs, integrated campaigns, enablement initiatives, demand generation activities, or partner engagement programs at a regional or global scale.
- Strong understanding of channel routes to market and partner ecosystem motions, including resellers, distributors, cloud partners, and global system integrators.
- Experience defining program goals, success metrics, reporting frameworks, and business outcomes tied to partner engagement, activation, pipeline influence, and ROI.
- Proven ability to align cross-functional stakeholders across sales and marketing teams.
- Strong strategic planning and program leadership skills, with the ability to translate business priorities into scalable programs.
- Strong executional discipline with the ability to move programs from strategy through planning, launch, delivery, measurement, and optimization.
- Excellent written and verbal communication skills, with the ability to communicate strategy, priorities, business rationale, and results.
- Comfortable working across global regions, time zones, and matrixed teams with the ability to balance global consistency and regional flexibility.
- Familiarity with marketing, PRM, CRM, webinar, and collaboration platforms such as Salesforce, Marketo, ON24, Asana, or similar tools.
- Open to occasional domestic or international travel as needed.
At Thales, we ensure equal opportunities, pay and working conditions for all. The benefits we offer include private medical insurance, buying or selling annual leave, cycle to work schemes, employee discounts, paid volunteering day, stocks and shares, annual bonus and much more depending on the role. We are committed to creating a workplace where everyone feels valued for who they are and the unique strengths they bring.
Manager, Global Channel Marketing Programs in Crawley employer: Thales
Thales is an exceptional employer located in Cheadle, UK, offering a dynamic work culture that fosters innovation and collaboration among its 7,500 employees. With a strong commitment to employee growth, Thales provides extensive benefits including private medical insurance, flexible leave options, and opportunities for professional development, ensuring that every team member feels valued and empowered to contribute to meaningful projects that shape the future of technology and security.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Global Channel Marketing Programs in Crawley
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to be able to show how your skills align with their goals. Practice common interview questions and have your own questions ready to impress!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest mentioning something specific from your conversation to make it personal.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Manager, Global Channel Marketing Programs in Crawley
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Global Channel Marketing Programs Manager role. Highlight your experience in channel marketing and how it aligns with Thales' goals. We want to see how you can drive partner engagement and measurable business growth!
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your ability to lead integrated marketing programs and generate demand. Use metrics to back up your claims – numbers speak volumes! We love seeing how you've made an impact.
Be Clear and Concise:Keep your application clear and to the point. Avoid jargon and ensure your writing is easy to read. We appreciate straightforward communication, especially since this role involves a lot of cross-functional collaboration.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Thales team!
How to prepare for a job interview at Thales
✨Know Your Stuff
Before the interview, dive deep into Thales' mission and values. Understand their products and services, especially in defence, space, aerospace, and digital security. This knowledge will help you connect your experience with their goals.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your success in channel marketing or partner engagement. Highlight measurable outcomes, like increased partner activation or campaign ROI, to show how you can drive business growth.
✨Be a Team Player
Since this role involves cross-functional collaboration, be ready to discuss how you've worked with sales and marketing teams in the past. Share stories that illustrate your ability to align diverse stakeholders towards common objectives.
✨Ask Insightful Questions
Prepare thoughtful questions about Thales' current marketing strategies and future goals. This shows your genuine interest in the role and helps you assess if the company culture aligns with your values and work style.
