At a Glance
- Tasks: Lead global channel marketing strategies and drive partner engagement for measurable business growth.
- Company: Join a forward-thinking tech company with a commitment to innovation and inclusivity.
- Benefits: Enjoy private medical insurance, flexible leave options, and employee discounts.
- Other info: Collaborate across global teams and enjoy opportunities for travel.
- Why this job: Make a real impact in a dynamic role that shapes global marketing initiatives.
- Qualifications: 10+ years in channel marketing with strong strategic planning skills.
The Global Channel Marketing Programs Manager will define and lead the strategy for scalable global channel marketing programmes that drive partner engagement, activation, pipeline influence, and measurable business growth. The role builds the global programme roadmap, operating model, and measurement framework for partner‑facing initiatives aligned to key go‑to‑market priorities. It also leads integrated partner marketing programmes, demand generation initiatives, enablement motions, and executive partner engagement programmes that can be activated consistently across regions and partner types. The manager works cross‑functionally with sales and marketing teams to align channel marketing investment, regional execution, and partner priorities to business outcomes.
Strategic Objectives
- Set the global channel marketing programme strategy and annual roadmap aligned to business priorities, regional needs, and revenue growth objectives.
- Drive measurable partner business impact, including engagement, activation, campaign adoption, pipeline influence, and programme ROI.
- Build repeatable global frameworks for partner campaigns, enablement, executive engagement, and through‑partner activation.
- Establish measurement and reporting that evaluate performance, optimise investment, and improve programme effectiveness.
Key Responsibilities
- Lead the strategy, planning, and prioritisation of global channel marketing programmes across product launches, integrated campaigns, demand generation, partner enablement, and awareness initiatives.
- Own the global roadmap for partner‑facing programmes and ensure initiatives are aligned to business goals, partner priorities, regional needs, and measurable outcomes.
- Translate go‑to‑market priorities into partner‑ready programmes, activation models, campaign kits, enablement resources, messaging frameworks, and execution playbooks.
- Define success metrics and reporting requirements, including partner reach, participation, activation, campaign adoption, pipeline influence, and ROI.
- Analyse programme performance and partner engagement data to identify insights, recommend optimisations, and guide future investment decisions.
- Lead cross‑functional planning across channel sales, regional marketing, demand generation, enablement, product marketing, and content teams.
- Partner with regional teams to adapt global programmes for local market needs while maintaining consistency in strategy, messaging, branding, measurement, and execution standards.
- Develop scalable frameworks, templates, operating models, and governance processes that improve consistency, efficiency, and partner impact.
- Guide the development and packaging of partner‑facing materials, including campaign kits, enablement resources, messaging guides, promotional assets, and programme toolkits.
- Communicate programme strategy, priorities, performance, risks, and recommendations to internal stakeholders and leadership.
- Manage programme budgets, vendor relationships, procurement requirements, and operational dependencies to ensure programmes are delivered on time, within budget, and aligned to business priorities.
- Identify opportunities to improve partner experience, simplify activation, and increase partner participation across the global ecosystem.
Qualifications & Experience Required
- 10+ years of experience in channel marketing or partner marketing, preferably within technology, SaaS, cloud, or cybersecurity.
- Experience leading partner marketing programmes, integrated campaigns, enablement initiatives, demand generation activities, or partner engagement programmes at a regional or global scale.
- Strong understanding of channel routes to market and partner ecosystem motions, including resellers, distributors, cloud partners, and global system integrators.
- Experience defining programme goals, success metrics, reporting frameworks, and business outcomes tied to partner engagement, activation, pipeline influence, and ROI.
- Proven ability to align cross‑functional stakeholders across sales and marketing teams.
- Strong strategic planning and programme leadership skills, with the ability to translate business priorities into scalable programmes.
- Strong executional discipline with the ability to move programmes from strategy through planning, launch, delivery, measurement, and optimisation.
- Excellent written and verbal communication skills, with the ability to communicate strategy, priorities, business rationale, and results.
- Comfortable working across global regions, time zones, and matrixed teams with the ability to balance global consistency and regional flexibility.
- Familiarity with marketing, PRM, CRM, webinar, and collaboration platforms such as Salesforce, Marketo, ON24, Asana, or similar tools.
- Open to occasional domestic or international travel as needed.
Benefits
- Private medical insurance
- Annual leave options (buy or sell)
- Cycle‑to‑work scheme
- Employee discounts
- Paid volunteering days
- Stocks and shares
- Annual bonus
- Other benefits depending on the role
EEO Statement
We ensure equal opportunities, pay and working conditions for all. We are committed to creating a workplace where everyone feels valued for who they are and the unique strengths they bring.
Manager, Global Channel Marketing Programs in Bristol employer: Thales
Join a dynamic team in Cheadle, where we prioritise innovation and collaboration in our global channel marketing initiatives. As an employer, we offer a supportive work culture that values diversity and inclusion, alongside comprehensive benefits such as private medical insurance, flexible annual leave options, and opportunities for professional growth. With a focus on measurable impact and strategic alignment, we empower our employees to drive meaningful change and achieve their career aspirations.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Global Channel Marketing Programs in Bristol
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Thales and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Thales are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Thales on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Thales. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager, Global Channel Marketing Programs in Bristol
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Thales. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Thales:Show us that you’ve done your homework! In your application, briefly mention what you admire about Thales’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Thales
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Thales will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Thales, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
