At a Glance
- Tasks: Create and execute innovative marketing plans to drive sales and customer success.
- Company: Join Thales, a global tech leader shaping the future with cutting-edge solutions.
- Benefits: Enjoy private medical insurance, annual bonuses, employee discounts, and more!
- Other info: Be part of a diverse team committed to inclusivity and personal growth.
- Why this job: Make an impact in a dynamic environment while working remotely in the UK.
- Qualifications: 5-7 years of marketing experience in tech, with strong skills in Salesforce.
The predicted salary is between 51750 - 63250 £ per year.
Location: Remote UK, United Kingdom
Thales is a global technology leader with more than 83,000 employees on five continents. With over 7,500 people in the UK, operating across defence, space, aerospace, and digital security, we help build a future we can all trust. Thales supports the security and stability of our nation by providing extraordinary technology to our customers, as well as delivering social value to the UK with our products and services.
As Demand Creation Marketing (ABM) Manager, reporting to the Global Head of Demand Generation, you will work closely with the regional field marketing managers, regional direct sales, channel sales, Business Development and Global Service Provider teams as well as the corporate marketing team. The Demand Creation Marketing Manager plays an active role for the sales and channel teams ensuring they are also benefiting from global marketing programs.
Essential Functions / Key Areas of Responsibility:
- Develop, execute and measure an integrated account based marketing plan aimed at generating pipeline that aligns with and supports the achievement of the overall regional Field Marketing goals.
- Identify ideal customer profiles (ICP) and buyer personas for target account selection that align with solutions and product.
- Create and deliver marketing programs and campaigns for priority accounts and key segments within the region and support sales teams with sales driven marketing activities.
- Partner with our content team and third-party agencies to create and localize content and messaging and adapt for 1-to-1, 1-to-few or 1-to-many sales and marketing initiatives across the entire buyer’s funnel.
- Identify programs or processes to enable customer success and support new logo acquisition, cross-sell and upsell.
- Lead account intelligence gathering, demand creation, and sales enablement in agreed-upon accounts to support sales goals.
- Align with the sales and regional field marketing managers to understand the market trends in the region and work with existing and customized programs that support our go-to-market strategy.
- Be the expert across all ABM and Demand-Gen program types, supporting acquisition, growth and retention across target accounts.
- Track program results, measuring program success, efficiency and effectiveness, and report metrics via SFDC and Power BI to present to regional sales and marketing teams.
- Research and recommend marketing techniques and tactics based on changing business demands and recommend innovative and creative marketing approaches for revenue growth.
Minimum Requirements:
- 5-7 years of experience in marketing at a technology-based organization.
- Demonstrated experience with Salesforce (navigation, campaign tracking and reporting).
- Ability to monitor and report on key metrics and pivoting market plans based on results.
- Prior experience developing regional plans to support account-based marketing.
- Ability to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts) and delivery mechanisms (emails, call downs, and direct mail).
- Provide day-to-day execution and longer-term planning.
- Experience managing live and virtual events (tradeshows, roundtables, advisory boards, etc.).
Preferred Qualifications:
- BA or BS Degree in or equivalent work experience in the related field.
- Experience with Salesforce CRM Lightening and dashboards.
- Having ABM and/or Intent Buying platform experience (e.g., MPR, Demandbase, Tech Target Priority Engine).
- Experience in the Cyber Security marketing or selling Access Management and/or Encryption products and solutions.
At Thales, we ensure equal opportunities, pay and working conditions for all. The benefits we offer include private medical insurance, buying or selling annual leave, cycle to work schemes, employee discounts, paid volunteering day, stocks and shares, annual bonus and much more depending on the role. We are committed to creating a workplace where everyone feels valued for who they are and the unique strengths they bring. If this role isn’t quite right for you, we encourage you to join our talent community where your details will be shared with our recruitment teams for other potential opportunities.
Join Thales in the UK – Innovate with us and shape the future!
Account-Based-Marketing (ABM) Manager employer: Thales
Thales is an exceptional employer, offering a dynamic work environment in Glasgow where innovation meets collaboration. With a strong focus on employee development, competitive benefits including a performance-related bonus and generous leave policies, and a commitment to inclusivity, Thales empowers its employees to thrive while contributing to critical projects in the Sea sector. Join us to be part of a team that values your unique strengths and supports your professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Account-Based-Marketing (ABM) Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Thales and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Thales are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Thales on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Thales. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account-Based-Marketing (ABM) Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Thales. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Thales:Show us that you’ve done your homework! In your application, briefly mention what you admire about Thales’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Thales
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Thales will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Thales, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
