At a Glance
- Tasks: Drive demand generation strategies and execute innovative marketing campaigns.
- Company: Thales, a global tech leader with a focus on security and innovation.
- Benefits: Competitive salary, career growth, and the chance to work on impactful projects.
- Other info: Collaborative culture with opportunities to work across diverse teams.
- Why this job: Be at the forefront of marketing in a dynamic tech environment.
- Qualifications: Experience in marketing strategy and a passion for data-driven decision making.
The predicted salary is between 50000 - 65000 £ per year.
Thales is a global technology leader with more than 83,000 employees on five continents.
With over 7,500 people in the UK, operating across defence, space, aerospace, and digital security, we help build a future we can all trust.
Thales supports the security and stability of our nation by providing extraordinary technology to our customers, as well as delivering social value to the UK with our products and services.
Position Summary We are looking for a dynamic and results-oriented Demand Creation Marketing Manager, to drive demand generation for the Thales Software Monetization business.
In this role, you will own the demand generation strategy and execution, translating the marketing strategy into integrated marketing programs that generate pipeline, accelerate opportunities and support customer expansion through cross-sell/upsell motions.
You will orchestrate campaign execution across multiple marketing channels and stakeholder groups, working with subject matter experts, ensuring the right message reaches the right audience at the right time while maintaining alignment with business objectives, sales priorities and customer needs.
You’re a marketer who wants to continually test, learn, lean on the data, and collaborate across teams to find new and innovative ways of reaching, supporting, expanding, and retaining our prospects and customer base.
You’ll ensure our messaging to the market is compelling, consistent, and valuable across activation tactics.
Close collaboration with the wider marketing organization, especially field and product marketing as well as the sales organization is essential.
Key Areas of Responsibility Own the development, execution, measurement and optimization of the integrated demand generation strategy aimed at generating pipeline.
The plan must align with and support the overall marketing goals and Go-To-Market strategy.
Partner closely with the Global Director of Regional Marketing to translate the GTM strategy into measurable demand generation plans.
Define target audiences by identifying ideal customer profiles (ICP), buyer personas, and target accounts that align with solutions and products.
Create and deliver marketing programs and campaigns for priority accounts and key segments within the region and support sales teams with sales driven marketing activities.
Partner with our product marketing team and third-party agencies to create and localize content and messaging and adapt different sales and marketing initiatives across the entire buyer journey.
Identify programs or processes to support new logo acquisition, cross-sell and upsell.
Develop and execute
Demand Creation Marketing Manager in Reading employer: Thales Cybersecurity Products
Imperva, a Thales Company, is an exceptional employer located in the vibrant city of Belfast, offering a hybrid work model that promotes flexibility and work-life balance. With a strong focus on employee growth, we provide ample opportunities for professional development and a collaborative work culture that values innovation and teamwork. Join us to be part of a forward-thinking organisation that prioritises your career advancement while enjoying the unique advantages of working in Northern Ireland's thriving tech landscape.
Contact Details:
Thales Cybersecurity Products Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Demand Creation Marketing Manager in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Thales Cybersecurity Products and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Thales Cybersecurity Products are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Thales Cybersecurity Products on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Thales Cybersecurity Products. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Creation Marketing Manager in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Thales Cybersecurity Products. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Thales Cybersecurity Products:Show us that you’ve done your homework! In your application, briefly mention what you admire about Thales Cybersecurity Products’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Thales Cybersecurity Products
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Thales Cybersecurity Products will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Thales Cybersecurity Products, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
