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- Tasks: Lead strategic marketing campaigns in the agricultural sector and drive business growth.
- Company: Join a market-leading agricultural machinery business focused on innovation and customer value.
- Benefits: Enjoy a competitive salary, hybrid working options, generous holiday, and staff discounts.
- Why this job: Shape a newly restructured marketing function and make a real impact in a growing industry.
- Qualifications: Experience in agriculture or related sectors, strong digital marketing skills, and team management experience.
- Other info: Opportunity for cross-divisional career development and a supportive work environment.
The predicted salary is between 28800 - 42000 £ per year.
Are you experienced in marketing in the agricultural or farming sector? Join a market-leading agricultural machinery business and lead strategic, seasonal campaigns across sales, service and parts. Do you understand rural buying patterns, seasonal peaks, and how to communicate value in your customer’s language? This is an exciting opportunity to shape and lead a newly restructured divisional marketing function. You’ll report to the Divisional Director, with strategic support from our Group Marketing Director — but this is your function to own and drive forward in line with our growth ambitions.
Key responsibilities
- This is a hands-on role aimed at driving new and repeat business across our sales, service and parts departments.
- Delivering multi-channel campaigns aligned with product launches, supplier promotions, stock availability and seasonal trading cycles of each division.
- Ownership of digital marketing (social, email, SEO, PPC), traditional print and annual events calendar.
- Tracking campaign performance, monitoring ROI, and adjusting strategies for maximum results in real time.
- Working closely with sales and aftersales teams to support revenue growth through tactical marketing.
- Lead and develop a small hybrid marketing team across content, social and digital.
- Manage CRM segmentation, improving customer journeys and sales performance.
- Maintaining brand standards and ensuring all content is accurate, consistent and customer-focused.
Requirements
- Experience in agriculture, or closely aligned sectors, with an intimate understanding of our audience and the industry landscape.
- Strong grasp of digital marketing tools and platforms (social, CRM, email, PPC, SEO, CMS, WordPress).
- Traditional print and offline design tool proficiency.
- Planning & organising events to showcase products.
- Experience managing or mentoring a small team.
- Budgetary responsibility and data-led decision making.
- Strong collaboration skills across commercial, supplier and technical teams.
Benefits
- Strong basic salary, negotiable on experience.
- Company car.
- Potential flexibility around a degree of hybrid working.
- Location base ideally out of our Knockdown location - however other branches considered.
- 23.5 days holiday entitlement rising to 26.5 days with service.
- Company pension scheme offering employer contributions of up to 8.5% after a qualifying period.
- Additional option of joining the ‘salary sacrifice’ smart pension scheme.
- Life Assurance cover providing up to 5 times salary with service.
- Share Plan – providing our employees with a real stake in the business.
- Cross-divisional career development plans, providing you with a range of future job growth and pathways to excel across our large organisation.
- Staff discounts on a huge variety of products (such as clothing, footwear, household and selected machinery lines) at our stores.
Marketing Manager employer: TH White
Contact Detail:
TH White Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the agricultural sector and its unique marketing challenges. Understanding rural buying patterns and seasonal trends will help you speak the same language as potential employers, showcasing your expertise in this niche.
✨Tip Number 2
Network with professionals in the agricultural industry. Attend relevant events or join online forums to connect with others in the field. This can provide valuable insights and may even lead to job referrals.
✨Tip Number 3
Demonstrate your digital marketing skills by staying updated on the latest tools and platforms. Consider creating a portfolio that showcases successful campaigns you've managed, particularly those that align with the agricultural sector.
✨Tip Number 4
Prepare to discuss your experience in managing teams and budgets during interviews. Highlight specific examples of how you've driven results through collaboration and data-led decision-making, as these are key aspects of the role.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in marketing, particularly within the agricultural sector. Use specific examples of campaigns you've led and the results achieved to demonstrate your understanding of rural buying patterns and seasonal peaks.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the agricultural industry and how your skills align with the job requirements. Mention your familiarity with digital marketing tools and your experience in managing teams, as these are key aspects of the role.
Showcase Relevant Skills: Emphasise your proficiency in both digital and traditional marketing methods. Highlight your experience with CRM systems, SEO, PPC, and event planning, as well as any budget management experience you have.
Demonstrate Strategic Thinking: In your application, provide examples of how you've tracked campaign performance and adjusted strategies based on data. This will show your ability to make data-led decisions, which is crucial for this role.
How to prepare for a job interview at TH White
✨Showcase Your Industry Knowledge
Make sure to demonstrate your understanding of the agricultural sector and its unique marketing challenges. Discuss specific trends, seasonal buying patterns, and how you can tailor campaigns to resonate with rural customers.
✨Highlight Digital Marketing Expertise
Since the role involves ownership of digital marketing, be prepared to discuss your experience with various platforms like social media, SEO, and PPC. Share examples of successful campaigns you've managed and the tools you used to track their performance.
✨Emphasise Team Leadership Skills
As you'll be leading a small marketing team, it's crucial to highlight your experience in managing or mentoring others. Talk about your leadership style and how you plan to develop your team to achieve marketing goals.
✨Prepare for Data-Driven Discussions
The role requires making data-led decisions, so be ready to discuss how you've used analytics to inform your marketing strategies. Bring examples of how you've tracked campaign performance and adjusted tactics based on ROI.
