At a Glance
- Tasks: Lead digital marketing strategies and optimise campaigns for growth and engagement.
- Company: Join TGJones, a well-established organisation focused on innovation and sustainability.
- Benefits: Hybrid working, career development opportunities, and a collaborative work culture.
- Other info: Be part of a team that values creativity and long-term growth.
- Why this job: Shape the future of digital marketing in a dynamic retail environment.
- Qualifications: Experience in Paid Media, CRM, and SEO; strong analytical and collaboration skills.
The predicted salary is between 50000 - 60000 £ per year.
Location: Swindon Support Centre (hybrid working with 3 days per week in the office)
We are focused on building a sustainable and successful future for the business while continuing to deliver a consistent and valued retail offer. This role offers the opportunity to develop your career within a well-established organisation, contribute to ongoing improvement, and play a part in shaping the next chapter of TGJones.
About the role
We’re seeking a creative, curious, and proactive Digital Marketing Manager to join our Marketing team. In this role, you’ll be responsible for leading the strategy and execution of TGJones’ digital marketing activity across paid and owned channels. Key responsibilities will include:
- Developing and managing digital media plans and forecasts across all channels to deliver traffic and ROI targets
- Monitoring and optimising channel targeting, journeys, and performance to drive conversion and profitable growth
- Delivering reporting, insights, and testing roadmaps to continuously improve traffic, conversion, and profitability
- Managing agency partners to ensure effective campaign execution, optimisation, and reporting
- Collaborating with Trading and Marketing teams to align digital activity with campaigns, priorities, and brand guidelines
- Defining and optimising CRM automation programmes to increase customer engagement and order frequency
- Leading and line management of a Marketing Executive
- Developing and executing the SEO roadmap to improve organic visibility and site performance
About you
We’re looking for people who want to build a career, not just find a job - individuals who are curious, committed, and full of ideas. At our Support Centre, you’ll be part of a business that values innovation, collaboration, and long‑term growth. Experience required for this role will include:
- Proven experience managing Paid Media, CRM, and SEO within a retail or ecommerce environment
- Strong hands‑on experience with platforms including Google Ads, Meta Ads Manager, GA4, ESPs (such as Klaviyo, Ometria, or Bloomreach), and SEO tools including SEMrush, Ahrefs, and Screaming Frog
- Demonstrated experience managing budgets, forecasting performance, and leading agency relationships
- Excellent stakeholder management skills with the ability to collaborate effectively across cross‑functional teams
- Commercially driven with a strong track record of delivering measurable growth and revenue impact
Digital Marketing Manager in Swindon employer: TGJones
TGJones is an excellent employer that prioritises its employees' well-being and professional growth, making it a fantastic place to work in Greater London. With a supportive culture, flexible shifts, and attractive benefits like employee discounts and a company pension, you will thrive in an environment that values collaboration and exceptional customer service. Join us to be part of a team that takes pride in creating memorable shopping experiences for our customers.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Swindon
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TGJones and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TGJones are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TGJones on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TGJones. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in Swindon
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TGJones. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TGJones:Show us that you’ve done your homework! In your application, briefly mention what you admire about TGJones’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TGJones
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TGJones will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TGJones, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
