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- Tasks: Lead brand marketing for TGI Fridays and more, managing campaigns and PR.
- Company: Join a dynamic team in the hospitality sector, focusing on exciting brands.
- Benefits: Enjoy remote work flexibility with travel opportunities and creative agency collaborations.
- Why this job: Be part of impactful campaigns that shape brand perception and engage audiences.
- Qualifications: 8+ years in brand marketing, ideally in hospitality; strong communication and creative skills required.
- Other info: Opportunity to network with industry leaders and attend exciting events.
The predicted salary is between 36000 - 60000 £ per year.
Role: Brand Marketing Manager
Location: Remote working with regular travel to stores around the UK but with a focus on Midlands / Birmingham/ London and Home Counties.
The Brand Marketing Manager is a critical role in the marketing team and reports to the Head of Brand Marketing. They are responsible for managing the brand across all marketing touchpoints, including campaign planning & development, developing brand content and experiences, and managing the PR plan. This role will principally support TGI Fridays but additionally Byron Burger and Mother Clucker brands.
Duties and Responsibilities
- Managing the brand communications plan ensuring the brand is continually visible in a variety of media, to grow awareness and credibility including core promotional plan, seasonal events, brand stories and limited edition product launches and menus.
- Managing the PR Agency and annual plan to help deliver high impact brand and PR campaigns to build brand perception and reach.
- Managing creative agency, briefing in campaigns and governance of deliverables for the team and brand requirements.
- Leading monthly and quarterly meetings with agencies to review brand performance across key brand KPI metrics.
- Keeping abreast of market trends and insights and sharing highlights with the wider team and business.
- Planning and managing all photoshoots/videography ensuring we have sufficient content for all platforms POS, Digital and Social.
- Working in collaboration with Procurement to create branded opportunities with suppliers like Coke or Bacardi to raise supplier funding and consumer relevant experiences that drive sales.
- Building on existing partnerships portfolio to reach new and relevant audiences to grow brand awareness e.g. Merlin, Disney.
- Marketing management of menu design for food, drink and seasonal menus from strategy through to creative sign off.
- Managing content and brand guidelines to ensure consistency across the wider business (brand docs, templates, delivery imagery etc).
- Managing creative campaigns and assets to produce impactful and on-brand campaigns.
- Managing local marketing plans supporting the marketing executive with the local marketing tool kit and activations.
- Management of brand social plan including LinkedIn and working in collaboration with digital team on social and influencer strategy and plan for TikTok and Meta.
- Management of Asset Library ensuring content is available for all platforms to support the brand calendar.
The Person
- A minimum of 8 years marketing experience in brand marketing roles ideally within the hospitality industry.
- Knowledge and understanding of PR.
- Track record of developing and delivering communication strategies and campaign execution, with responsibility for comprehensive campaign plan.
- Content development and experience of running photoshoots.
- Social media and influencer experience.
- Experience of managing agencies including Brand, PR and Creative.
- Ability to present compelling case studies for investment in the brand.
- Excellent interpersonal skills for developing relationships with media representatives, handling challenging situations and advising senior leaders.
- Able to work flexibly to support business needs such as willingness to travel, attending evening events, socialising and networking with journalists, and being on call in the event of any crisis situations.
- Passion and experience within casual dining sector a preference.
Key Skills + Qualifications
- Excellent communication skills.
- Excellent speaking and presentation skills with a creative, collaborative, positive and can-do approach.
- Strong IT skills in Word, Excel, PowerPoint and other essential reporting/monitoring systems.
- Degree educated in marketing, design or management.
Contact Detail:
TGI Friday's Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Manager - Luton
✨Tip Number 1
Network with professionals in the hospitality industry, especially those who have experience in brand marketing. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with TGI Fridays, Byron Burger, and Mother Clucker's branding strategies. Understanding their unique selling points and recent campaigns will help you demonstrate your knowledge during interviews.
✨Tip Number 3
Showcase your experience with managing PR and creative agencies by preparing specific examples of successful campaigns you've led. This will highlight your ability to handle the responsibilities outlined in the job description.
✨Tip Number 4
Stay updated on current market trends and consumer behaviour in the casual dining sector. Being able to discuss these insights will position you as a knowledgeable candidate who can contribute to the brand's growth.
We think you need these skills to ace Brand Marketing Manager - Luton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing, especially within the hospitality industry. Use specific examples that demonstrate your ability to manage campaigns and work with agencies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand marketing and your understanding of the casual dining sector. Mention your experience with PR and social media, and how you can contribute to TGI Fridays and other brands.
Showcase Your Achievements: In your application, include quantifiable achievements from previous roles. For instance, discuss successful campaigns you've led, improvements in brand awareness, or any awards received for your marketing efforts.
Research the Brands: Familiarise yourself with TGI Fridays, Byron Burger, and Mother Clucker. Understand their brand values, target audience, and recent marketing campaigns. This knowledge will help you tailor your application and show genuine interest.
How to prepare for a job interview at TGI Friday's
✨Showcase Your Brand Marketing Experience
Make sure to highlight your extensive experience in brand marketing, especially within the hospitality industry. Prepare specific examples of successful campaigns you've managed and how they contributed to brand growth.
✨Demonstrate Your PR Knowledge
Since managing the PR agency is a key responsibility, be ready to discuss your understanding of PR strategies. Share any relevant experiences where you successfully executed PR campaigns that enhanced brand perception.
✨Prepare for Creative Discussions
As this role involves managing creative agencies, come prepared with ideas on how to brief campaigns effectively. Discuss your past experiences in leading creative projects and how you ensured deliverables met brand requirements.
✨Highlight Your Interpersonal Skills
This position requires excellent interpersonal skills for building relationships with media and stakeholders. Be ready to share examples of how you've navigated challenging situations and maintained strong professional relationships.
