At a Glance
- Tasks: Lead digital marketing strategies and optimise campaigns for maximum impact.
- Company: Join a well-established organisation focused on sustainable growth.
- Benefits: Hybrid working, career development opportunities, and a collaborative culture.
- Other info: Be part of a team that values innovation and long-term success.
- Why this job: Shape the future of digital marketing in a dynamic retail environment.
- Qualifications: Experience in Paid Media, CRM, and SEO; strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
Location: Swindon Support Centre (hybrid working with 3 days per week in the office)
We are focused on building a sustainable and successful future for the business while continuing to deliver a consistent and valued retail offer. This role offers the opportunity to develop your career within a well-established organisation, contribute to ongoing improvement, and play a part in shaping the next chapter of TGJones.
About the role
We’re seeking a creative, curious, and proactive Digital Marketing Manager to join our High Street Marketing team. In this role, you’ll be responsible for leading the strategy and execution of TGJones’ digital marketing activity across paid and owned channels. Key responsibilities will include:
- Developing and managing digital media plans and forecasts across all channels to deliver traffic and ROI targets
- Monitoring and optimising channel targeting, journeys, and performance to drive conversion and profitable growth
- Delivering reporting, insights, and testing roadmaps to continuously improve traffic, conversion, and profitability
- Managing agency partners to ensure effective campaign execution, optimisation, and reporting
- Collaborating with Trading and Marketing teams to align digital activity with campaigns, priorities, and brand guidelines
- Defining and optimising CRM automation programmes to increase customer engagement and order frequency
- Leading customer insight and survey activity, sharing findings to support commercial decision-making
- Developing and executing the SEO roadmap to improve organic visibility and site performance
About you
We’re looking for people who want to build a career, not just find a job - individuals who are curious, committed, and full of ideas. At our Support Centre, you’ll be part of a business that values innovation, collaboration, and long-term growth. Experience required for this role will include:
- Proven experience managing Paid Media, CRM, and SEO within a retail or ecommerce environment
- Strong hands-on experience with platforms including Google Ads, Meta Ads Manager, GA4, ESPs (such as Klaviyo, Ometria, or Bloomreach), and SEO tools including SEMrush, Ahrefs, and Screaming Frog
- Demonstrated experience managing budgets, forecasting performance, and leading agency relationships
- Excellent stakeholder management skills with the ability to collaborate effectively across cross-functional teams
- Commercially driven with a strong track record of delivering measurable growth and revenue impact
Digital Marketing Manager in Swindon employer: TG Jones
TG Jones in Saffron Walden is an excellent employer that prioritises employee well-being and fosters a collaborative work culture. With flexible shifts, generous discounts, and a commitment to personal growth, we empower our Retail Customer Champions to thrive in their roles while delivering exceptional service to our customers. Join us in shaping the future of high street retail, where your contributions are valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Swindon
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like TG Jones are looking for when hiring for a Digital Marketing Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to TG Jones for the Digital Marketing Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at TG Jones as a Digital Marketing Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out TG Jones’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Digital Marketing Manager.
We think you need these skills to ace Digital Marketing Manager in Swindon
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at TG Jones, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with TG Jones's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at TG Jones. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at TG Jones
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that TG Jones uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at TG Jones. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
