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For Companies At a Glance
- Tasks: Execute SEO strategies and optimise content for better search rankings.
- Company: The Fragrance Shop, the UK's leading independent fragrance retailer.
- Benefits: Flexible working, free gym, generous staff discounts, and career progression.
- Why this job: Join a fast-paced eCommerce team and make an impact in the fragrance industry.
- Qualifications: Experience in SEO, strong analytical skills, and familiarity with SEO tools.
- Other info: Dynamic environment with opportunities for growth in a thriving digital team.
The predicted salary is between 28800 - 43200 £ per year.
A Bit About Us Established in 1994, The Fragrance Shop is the UKs leading independent fragrance retailer. Our aim is to make mainstream and luxury fragrances affordable and accessible to all. We showcase over 130 fragrance brands across more than 220 UK stores and online.
The Role We’re looking for an SEO Executive to support and execute our organic search strategy across technical SEO, on-page optimisation and content. This role is ideal for someone who is data‑led, commercially minded and excited by working in a fast‑paced eCommerce environment with strong seasonal peaks. You’ll work closely with Ecommerce, Paid Media, CRO and Development teams to ensure SEO best practice is embedded across the site and aligned with wider digital objectives.
What You’ll Be Doing
- Execute day‑to‑day SEO activity across technical, content and on‑page optimisation.
- Conduct keyword research to identify growth opportunities across categories, PLPs and PDPs.
- Optimise metadata, headings, internal linking and site structure to improve rankings and CTR.
- Support seasonal and promotional moments (e.g. Christmas, Valentines, Black Friday) with SEO‑led landing pages.
- Monitor organic performance using GA4, Google Search Console and SEO tools.
- Identify and support fixes for technical SEO issues including crawl errors, indexation and Core Web Vitals.
- Work with Content and Creative teams to ensure SEO best practice is built into briefs.
- Support reporting on key KPIs including organic traffic, rankings, CTR and revenue contribution.
- Keep up to date with algorithm updates and SEO best practice.
What You’ll Bring
- Previous experience in an SEO role (in‑house or agency‑side).
- Strong understanding of SEO fundamentals, including technical and on‑page SEO.
- Experience working with GA4 and Google Search Console.
- Confident using SEO tools such as Ahrefs, SEMrush or Screaming Frog.
- Strong analytical skills with the ability to turn data into actionable insight.
- Excellent attention to detail and organisational skills.
- Experience in retail or eCommerce is highly desirable.
Why You’ll Love Working Here
- Flexible working scheme including WFH allowance, duvet days and flexible hours.
- Modern Trafford Park office with excellent transport links and free parking.
- Free onsite gym facilities.
- Generous staff discount on a wide range of fragrances.
- Strong development and progression opportunities within a fast‑growing digital team.
SEO Executive in Manchester employer: TFS BUYING LIMITED
Contact Detail:
TFS BUYING LIMITED Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Executive in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal project or a portfolio that highlights your SEO expertise. This could be a blog, a case study, or even a mini SEO audit of a website. It’s a great way to demonstrate your capabilities beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its SEO strategies. Be ready to discuss how you can contribute to their goals, especially during peak seasons. Tailor your answers to show you understand their business and can add value.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team at The Fragrance Shop.
We think you need these skills to ace SEO Executive in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the SEO Executive role. Highlight your experience with technical SEO, on-page optimisation, and any tools like GA4 or Ahrefs that you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for SEO and eCommerce, and explain why you’re excited about this role at The Fragrance Shop. Let us know how you can contribute to our organic search strategy.
Showcase Your Analytical Skills: Since we’re all about data-driven decisions, make sure to highlight your analytical skills in your application. Mention specific examples of how you've turned data into actionable insights in previous roles. We love a good success story!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at The Fragrance Shop!
How to prepare for a job interview at TFS BUYING LIMITED
✨Know Your SEO Basics
Make sure you brush up on your SEO fundamentals before the interview. Understand technical SEO, on-page optimisation, and how to use tools like GA4 and Google Search Console. Being able to discuss these topics confidently will show that you're ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to demonstrate how you've used data in previous roles. Bring examples of how you've turned insights from analytics into actionable strategies. This is crucial for the role, so having specific instances ready will impress the interviewers.
✨Familiarise Yourself with The Fragrance Shop
Do your homework on The Fragrance Shop and its eCommerce strategy. Understand their seasonal peaks and how SEO can support promotional moments. Showing that you’re aligned with their goals will make you stand out as a candidate who truly cares about the company.
✨Ask Insightful Questions
Prepare some thoughtful questions to ask during the interview. Inquire about their current SEO challenges or how they measure success in their digital marketing efforts. This not only shows your interest but also gives you a chance to demonstrate your knowledge and enthusiasm for the role.
