CRO Specialist – Data-Driven E‑Commerce Growth in Manchester

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Location Manchester
Discipline: E-Commerce
Job type: Permanent
Job ref: 007802
Published: about 6 hours ago
A bit about us: Established in 1994, The Fragrance Shop is the UKs leading independent fragrance retailer. Our aim is to make mainstream and luxury fragrances affordable and accessible to all. We showcase more than 130 fragrance brands in over 220 stores throughout the UK and online at www.thefragranceshop.co.uk. We are expanding and are looking for a CRO Manager to join the team and be part of a growing and vibrant brand.
Why Youll Love Working Here

• Enjoy work-life balance with our flexible working scheme - including 15 work from home days a year, duvet days and the choice to flex your working hours.
• Vibrant state-of-the-art office, conveniently located in Trafford Park with great transport links and free onsite parking
• No need to travel to the gym we have one here for you! Take advantage of our free onsite gym facilities before/after work or even pop in at lunch time
• Generous staff discounts on a wide range of fabulous fragrances
• Excellent progression and development opportunities - work with teams who are passionate about what they do and develop your expertise within a creative and collaborative space
  

The Role
We are looking for a data-driven and detail-oriented Conversion Rate Optimisation (CRO) Manager to join our digital team. This role is focused on improving the performance of our website and app through systematic testing, analysis, and optimisation. The ideal candidate will be passionate about understanding user behaviour, running experiments, and delivering measurable improvements to conversion rates, customer journeys, and overall digital performance.
What Youll Be Doing
Conversion Rate Optimisation

• Plan, execute, and analyse A/B and multivariate tests to improve on-site and in-app conversion.
• Maintain and prioritise the CRO roadmap, ensuring a continuous pipeline of testing opportunities.
• Lead A/B and multivariate test planning, delivery, and analysis using platforms such as AB Tasty or Optimizely.
• Use analytics, heatmaps, and customer feedback to identify pain points and generate test hypotheses.
• Report on test results and share actionable insights across the business.
  

Digital Experience Support

• Partner with UX, design, and development teams to improve landing pages, product pages, and checkout experiences.
• Ensure consistent, user-friendly experiences across desktop, mobile, and app platforms.
• Support app engagement and retention initiatives through UX improvements and experimentation.
  

Analytics, Insight & Reporting

• Use GA4, Google Tag Manager, and CRO platforms (e.g., AB Tasty, Optimizely, VWO) to measure performance and validate results.
• Build and maintain dashboards and reports to track funnel performance and CRO outcomes.
• Ensure data accuracy and compliance with consent and privacy standards.
  

Collaboration & Commercial Impact

• Work closely with Marketing, CRM, and Product teams to align CRO initiatives with commercial goals.
• Share customer insights and recommendations to support campaign effectiveness and trading performance.
• Contribute to improvements in conversion rate, average order value (AOV), and customer retention.
  

Analytics, Insight & Reporting

• Lead the digital analytics function within the digital experience team, turning behavioural data into actionable insight.
• Own key reporting tools and methodologies including GA4, Google Tag Manager, custom dashboards, and product analytics platforms.
  

What Youll Bring

• Hands-on experience with A/B testing and CRO tools (Google Optimize, Optimizely, VWO, AB Tasty).
• Strong knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Familiarity with heatmapping and behavioural analytics tools (Hotjar, Contentsquare).
• Strong analytical and problem-solving skills with attention to detail.
• Ability to communicate insights clearly and collaborate across teams.
• Commercial mindset with a focus on measurable outcomes.
• Basic understanding of HTML, CSS, or JavaScript is desirable.
  

The Fragrance Shop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Due to the high volume of applications that we receive, we are regrettably not able to respond to everyone. If you have not heard from us within four weeks of your application, please assume that on this occasion you have not been successful.
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Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Marketing Services

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