Sales Clerk in London

Sales Clerk in London

London Full-Time 28000 - 40000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Assist customers with ticket sales and provide excellent service at Victoria Coach Station.
  • Company: Join the iconic Transport for London team at Victoria Coach Station.
  • Benefits: Enjoy free travel, 30 days annual leave, and a final salary pension scheme.
  • Why this job: Be part of a vibrant transport hub and make a difference in customer experiences.
  • Qualifications: Strong communication skills and experience in cash handling are essential.
  • Other info: Dynamic work environment with opportunities for growth and development.

The predicted salary is between 28000 - 40000 £ per year.

TfL's Victoria Coach Station (VCS) has been at the heart of London's transport network since 1932, welcoming generations of travellers through its iconic Art Deco facade. Originally built to serve a growing demand for long-distance coach travel, the station has evolved into one of the UK's busiest and most important transport hubs. Today, it handles millions of passengers annually, connecting them to destinations across Britain and Europe via operators like National Express and Flixbus. Just a short walk from Victoria rail and Underground stations, the site blends historic character with modern logistics, making it a uniquely challenging and rewarding place to work.

We're looking for a customer-focused Sales Clerk to join our team. In this role, you'll work rotational shifts to support passengers at the ticket office, providing ticket sales, amendments, and general assistance on behalf of coach operators. You'll act as a welcoming point of contact within the sales area, offering clear and helpful information on coach services and delivering a professional meet-and-greet experience for all customers. When required, you'll also support the operation of the Luggage Storage facility by assisting both staff and customers wishing to deposit their luggage.

Key Accountabilities

Your duties will include, but not be limited to:

  • Make reservations for a range of coach operators and specialist travel products using computer-based and paper ticketing systems in line with VCS fair trading procedures.
  • Provide a personal service by receiving and returning luggage items for members of the public at the Luggage Storage facility.
  • Process and account for cash, debit/credit card payments, and other financial documents (e.g., coupons) in accordance with VCS Shorts and Overs procedures and coach operators' guidelines.
  • Carry out administrative tasks as required, including supporting shorts and overs reconciliation, maintaining accurate ticket stock records, and ensuring stationery is replenished.
  • Assist customers with purchasing tickets and offer meet-and-greet information within the sales area.
  • Provide meal-break cover for the Luggage Storage facility to ensure continuous operation, ensuring all items are securely stored using authorised security detection equipment and accounted for in line with TfL and VCS procedures.
  • When required, staff enquiry desks and conduct roving patrols to provide information on coach services, station facilities, and onward travel options within London, the UK, and abroad in line with VCS fair trading procedures.
Skills, Knowledge & Experience

Skills

  • Well-practised, demonstrable communication skills, both oral and written (Essential).
  • Proficient in the use of Microsoft Office products including Outlook, Word and Excel (Essential).
  • Excellent customer service skills in a busy 24/7 frontline operational environment and ability to manage difficult conversations (Essential).
  • Motivation to achieve quality results and to seek continual improvement (Essential).
  • Good financial understanding and a meticulous approach to the completion of paperwork relating to ticket stocks and other products, and to the security of monies (Essential).

Knowledge

  • Education to GCSE or equivalent (Essential).
  • A conscientious approach to completion of tickets and paperwork and the accounting for cash and monetary documents (Essential).
  • An excellent understanding of manual handling procedures and other applicable Health and Safety requirements (Essential).
  • Knowledge of TfL and VCS objectives, policies and procedures especially those relating to cash handling (Highly desirable).
  • Practical knowledge of the VCS operating model and revenue generation (Highly desirable).
  • A geographical knowledge of the coach service network in the United Kingdom and of international services operating from VCS (Highly desirable).
  • A detailed understanding of coach operators ticketing policies and procedures (Highly desirable).

Experience

  • Experience of cash handling, processing debit and credit card payments and reconciliation (Essential).
  • Working under pressure in a frequently changing front-line environment (Essential).
  • Achieving results with minimal supervision, resolving problems and reacting dynamically to challenging situations (Essential).
  • Selling in commercial front-line retail environment exercising judgement to reach appropriate solutions from both own experience and from standard responses (Essential).
Application Process

Please apply using your CV and a one-page covering letter. Think carefully about the skills, knowledge and experience in the advert and cover this in your CV and cover letter. PDF format preferred and do not include any photographs or images.

Equality, diversity and inclusion

We are committed to equality, diversity and inclusion. We want to represent the city we serve, which will help us become a more innovative and efficient organisation. Our goal is to make our recruitment as inclusive as possible. We are a disability confident employer who guarantee an interview to any disabled candidate who meets all of the essential criteria. We also use anonymising software that removes identifying information from CVs and cover letters to make the process fair.

Benefits

In return for your commitment and expertise, you will enjoy excellent benefits and scope to grow. Rewards vary according to the level of role but mostly include the below:

  • Final salary pension scheme.
  • Free travel for you on the TfL network.
  • Reimbursement of 75% of the cost of a standard class Ticket for National Rail travel from home or 75% reimbursement on a 28-day flexi ticket.
  • 30 days annual leave plus public and bank holidays.
  • Tax-efficient cycle-to-work programme.
  • Retail, health, leisure and travel offers.
  • Discounted Eurostar travel.

We will make every effort to give you as much notice as possible, however some interviews/assessments could be organised at short notice.

Vetting Process

At Transport for London, safety, trust and fairness sit at the heart of how we recruit. Our Vetting Charter explains the checks we carry out before you join us, helping ensure we create a safe, inclusive and reliable network for everyone who depends on our services. We simply ask that the information you provide is honest and accurate so we can progress your application smoothly. If something doesn't match or can't be verified, we may not be able to move forward with your application, but we'll always treat you with transparency, respect, and clear communication throughout.

Sales Clerk in London employer: TfL, GLA or OPDC

At Transport for London, we pride ourselves on being an exceptional employer, offering a vibrant work culture at the iconic Victoria Coach Station in London. Our Sales Clerks benefit from a comprehensive rewards package, including free travel on the TfL network, generous annual leave, and opportunities for professional growth within a supportive environment that values diversity and inclusion.
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Contact Detail:

TfL, GLA or OPDC Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sales Clerk in London

✨Tip Number 1

Get to know the company! Research TfL and Victoria Coach Station so you can chat about their services and values during your interview. It shows you're genuinely interested and helps you stand out.

✨Tip Number 2

Practice your customer service skills! Think of scenarios where you might need to handle difficult conversations or provide assistance. Role-playing with a friend can help you feel more confident when it’s your turn to shine.

✨Tip Number 3

Dress the part! First impressions matter, so make sure you look professional and approachable. A smart outfit can boost your confidence and show that you take the opportunity seriously.

✨Tip Number 4

Don’t forget to follow up! After your interview, send a quick thank-you email to express your appreciation for the opportunity. It keeps you on their radar and shows your enthusiasm for the role.

We think you need these skills to ace Sales Clerk in London

Communication Skills
Customer Service Skills
Cash Handling
Microsoft Office Proficiency
Problem-Solving Skills
Attention to Detail
Administrative Skills
Knowledge of Health and Safety Procedures
Ability to Work Under Pressure
Sales Skills
Financial Understanding
Geographical Knowledge of Coach Services
Ticketing Policies Knowledge
Adaptability

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights the skills and experience that match the Sales Clerk role. Use keywords from the job description to show we’re on the same page!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share why you’re excited about the role and how your background makes you a perfect fit for our team at Victoria Coach Station.

Show Off Your Customer Service Skills: Since this role is all about customer interaction, give examples in your application of how you've excelled in customer service before. We want to see that you can handle busy environments with ease!

Keep It Professional: Remember to format your CV and cover letter neatly, ideally in PDF format. Avoid including photos or images, as we’re focused on your skills and experience!

How to prepare for a job interview at TfL, GLA or OPDC

✨Know Your Stuff

Before the interview, make sure you understand the role of a Sales Clerk at Victoria Coach Station. Familiarise yourself with the ticketing systems and the services offered by coach operators like National Express and Flixbus. This knowledge will help you answer questions confidently and show your genuine interest in the position.

✨Show Off Your Customer Service Skills

Since this role is all about customer interaction, be prepared to share examples of how you've provided excellent customer service in the past. Think of specific situations where you managed difficult conversations or went above and beyond for a customer. This will demonstrate your ability to thrive in a busy environment.

✨Practice Makes Perfect

Rehearse common interview questions related to cash handling, ticket sales, and administrative tasks. You might be asked how you would handle a situation where a customer is unhappy with their ticket purchase. Practising your responses will help you articulate your thoughts clearly during the interview.

✨Dress the Part

First impressions matter! Dress smartly and professionally for your interview. A neat appearance shows that you take the opportunity seriously and are ready to represent the company well. Remember, you'll be the face of the station, so looking the part is essential.

Sales Clerk in London
TfL, GLA or OPDC
Location: London
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